Honeywell Lyric Overview Brochure
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Sell <strong>Lyric</strong><br />
Who is the <strong>Lyric</strong> customer?<br />
› WHO IS THE<br />
LYRIC CUSTOMER?<br />
› HOW TO SELL<br />
› CONVERSATION<br />
STARTERS<br />
Through market research,<br />
<strong>Honeywell</strong> identified the<br />
customer segment most<br />
likely to purchase <strong>Lyric</strong>:<br />
Family Forwards.<br />
AVERAGE AGE, ABOVE<br />
AVERAGE WEALTH<br />
Family Forwards average<br />
40-45 years of age and annual<br />
household earnings of $120K+.<br />
MAJORITY ARE<br />
FAMILIES WITH KIDS<br />
That means dynamic lives<br />
and unpredictable schedules.<br />
SUBURBAN HOME OWNERS<br />
Most live in single, detached<br />
homes in suburban areas.<br />
THE SEGMENT IS GROWING<br />
It was 8.2 million households<br />
in 2013, and is projected to<br />
be 9.6 million by 2018.<br />
CUSTOMERS VALUE:<br />
• Security and well-being of family<br />
and home.<br />
• Healthy lifestyle for self and family.<br />
• Being “green” and living consciously.<br />
HOW TO SELL
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