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The Sophistication and Boldness of Dior Homme Couture

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<strong>The</strong> <strong>Sophistication</strong> <strong>and</strong> <strong>Boldness</strong><br />

<strong>of</strong> <strong>Dior</strong> <strong>Homme</strong> <strong>Couture</strong><br />

History:<br />

In 2005, <strong>Dior</strong> <strong>Homme</strong> revolutionized men’s<br />

fragrances by reinterpreting, for the first time for<br />

men, one <strong>of</strong> the finest flowers <strong>of</strong> perfumery – the<br />

Iris.<br />

In 2007, <strong>Dior</strong> <strong>Homme</strong> Intense, the first Eau de<br />

Parfum for men, was created to satisfy the<br />

dem<strong>and</strong>ing needs <strong>of</strong> a chic nighttime style. <strong>The</strong><br />

refined Tuscan Iris note is enhanced by a sensual<br />

Amber note.<br />

In 2008, <strong>Dior</strong> <strong>Homme</strong> Sport continued this<br />

breakaway tradition by <strong>of</strong>fering a new, spicier <strong>and</strong><br />

more elegant vision <strong>of</strong> masculine freshness. This<br />

year, François Demachy, Perfumer Creator for <strong>Dior</strong>,<br />

decides to adjust the style <strong>of</strong> <strong>Dior</strong> <strong>Homme</strong> Sport by<br />

adding the distinctive note <strong>of</strong> the <strong>Dior</strong> <strong>Homme</strong><br />

family: Tuscan Iris. An irresistible signature.<br />

<strong>Dior</strong> <strong>Homme</strong> fragrances are emblematic <strong>of</strong> <strong>Dior</strong><br />

<strong>Homme</strong> couture, which combines elegance <strong>and</strong><br />

contemporary energy. Each fragrance reflects a<br />

facet <strong>of</strong> the masculine br<strong>and</strong>.<br />

How to talk about it to your customer:<br />

“You have chosen the <strong>Dior</strong> <strong>Homme</strong> fragrances because they pair<br />

boldness <strong>and</strong> energy. <strong>The</strong>y reflect men’s <strong>Couture</strong>, from its most<br />

sophisticated to its most relaxed facet.”


2007<br />

<strong>Dior</strong> <strong>Homme</strong> Intense<br />

Eau de Parfum<br />

2005<br />

<strong>Dior</strong> <strong>Homme</strong><br />

Eau de Toilette<br />

2008<br />

<strong>Dior</strong> <strong>Homme</strong> Sport<br />

Eau de Toilette<br />

AMBERY WOODY<br />

<strong>The</strong> sensual elegance<br />

<strong>of</strong> masculine Iris on an<br />

amber woody base.<br />

An intense <strong>and</strong><br />

sophisticated Eau de<br />

Parfum.<br />

WOODY AROMATIC<br />

<strong>The</strong> refinement <strong>and</strong><br />

modernity <strong>of</strong> masculine<br />

Iris on a Vetiver base.<br />

A singular signature that<br />

has already become a<br />

benchmark in the history<br />

<strong>of</strong> Men’s Perfume-<br />

Making.<br />

WOODY SPICY CITRUS<br />

<strong>The</strong> elegance <strong>of</strong><br />

masculine Iris combined<br />

with the intense freshness<br />

<strong>of</strong> Citron.<br />

Tuscan<br />

Iris<br />

Ecuadorian<br />

Ambrette<br />

Virginia<br />

Cedar<br />

Lavender from<br />

Vaucluse<br />

Tuscan<br />

Iris<br />

Vetiver from<br />

Haiti<br />

Sicilian<br />

Citron<br />

Tanzanian<br />

Ginger<br />

Tuscan<br />

Iris<br />

Virginia<br />

Cedar

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