The Sophistication and Boldness of Dior Homme Couture
The Sophistication and Boldness of Dior Homme Couture
The Sophistication and Boldness of Dior Homme Couture
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<strong>The</strong> <strong>Sophistication</strong> <strong>and</strong> <strong>Boldness</strong><br />
<strong>of</strong> <strong>Dior</strong> <strong>Homme</strong> <strong>Couture</strong><br />
History:<br />
In 2005, <strong>Dior</strong> <strong>Homme</strong> revolutionized men’s<br />
fragrances by reinterpreting, for the first time for<br />
men, one <strong>of</strong> the finest flowers <strong>of</strong> perfumery – the<br />
Iris.<br />
In 2007, <strong>Dior</strong> <strong>Homme</strong> Intense, the first Eau de<br />
Parfum for men, was created to satisfy the<br />
dem<strong>and</strong>ing needs <strong>of</strong> a chic nighttime style. <strong>The</strong><br />
refined Tuscan Iris note is enhanced by a sensual<br />
Amber note.<br />
In 2008, <strong>Dior</strong> <strong>Homme</strong> Sport continued this<br />
breakaway tradition by <strong>of</strong>fering a new, spicier <strong>and</strong><br />
more elegant vision <strong>of</strong> masculine freshness. This<br />
year, François Demachy, Perfumer Creator for <strong>Dior</strong>,<br />
decides to adjust the style <strong>of</strong> <strong>Dior</strong> <strong>Homme</strong> Sport by<br />
adding the distinctive note <strong>of</strong> the <strong>Dior</strong> <strong>Homme</strong><br />
family: Tuscan Iris. An irresistible signature.<br />
<strong>Dior</strong> <strong>Homme</strong> fragrances are emblematic <strong>of</strong> <strong>Dior</strong><br />
<strong>Homme</strong> couture, which combines elegance <strong>and</strong><br />
contemporary energy. Each fragrance reflects a<br />
facet <strong>of</strong> the masculine br<strong>and</strong>.<br />
How to talk about it to your customer:<br />
“You have chosen the <strong>Dior</strong> <strong>Homme</strong> fragrances because they pair<br />
boldness <strong>and</strong> energy. <strong>The</strong>y reflect men’s <strong>Couture</strong>, from its most<br />
sophisticated to its most relaxed facet.”
2007<br />
<strong>Dior</strong> <strong>Homme</strong> Intense<br />
Eau de Parfum<br />
2005<br />
<strong>Dior</strong> <strong>Homme</strong><br />
Eau de Toilette<br />
2008<br />
<strong>Dior</strong> <strong>Homme</strong> Sport<br />
Eau de Toilette<br />
AMBERY WOODY<br />
<strong>The</strong> sensual elegance<br />
<strong>of</strong> masculine Iris on an<br />
amber woody base.<br />
An intense <strong>and</strong><br />
sophisticated Eau de<br />
Parfum.<br />
WOODY AROMATIC<br />
<strong>The</strong> refinement <strong>and</strong><br />
modernity <strong>of</strong> masculine<br />
Iris on a Vetiver base.<br />
A singular signature that<br />
has already become a<br />
benchmark in the history<br />
<strong>of</strong> Men’s Perfume-<br />
Making.<br />
WOODY SPICY CITRUS<br />
<strong>The</strong> elegance <strong>of</strong><br />
masculine Iris combined<br />
with the intense freshness<br />
<strong>of</strong> Citron.<br />
Tuscan<br />
Iris<br />
Ecuadorian<br />
Ambrette<br />
Virginia<br />
Cedar<br />
Lavender from<br />
Vaucluse<br />
Tuscan<br />
Iris<br />
Vetiver from<br />
Haiti<br />
Sicilian<br />
Citron<br />
Tanzanian<br />
Ginger<br />
Tuscan<br />
Iris<br />
Virginia<br />
Cedar