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Welcome Looking for insight So, we have gathered once again at the world’s foremost <strong>film</strong> festival. Few <strong>film</strong>s have managed to pass through the eye of the needle to reach the competition for the Palme d’Or. We Swedes must take comfort from the fact that we have two short <strong>film</strong>s in Critics’ Week, Crossed Out (De bortklippta, <strong>2012</strong>) by Roberto Duarte and Ştefan Constantinescu’s Family Dinner (Middag med familjen, <strong>2012</strong>). Two fine <strong>Swedish</strong> <strong>film</strong>s which are well worthy of their place. Yet in other respects this year’s festival programme can be seen as a reminder of how hard it is to make <strong>film</strong>s that the festival management likes (especially hard for women, it would seem: the fact that not one single female director is represented is nothing short of a scandal). And obviously, that it’s hard to make <strong>film</strong>s at a consistently high level. In Sweden we have a new set of objectives for <strong>Swedish</strong> <strong>film</strong>. During the period 2013–2015 we will not only have an even division between the sexes of <strong>Film</strong> <strong>Institute</strong> allotted funding, we also intend to be a leading <strong>film</strong> nation in Europe. It’s fortunate that we’re able to combine both of these objectives: to be at the cutting edge, every talented individual needs to be given a chance to develop. But Sweden concentrates on more than just the content of <strong>film</strong>s. This year our Minister for Trade, Ewa Björling, will be visiting the <strong>film</strong> festival in Cannes as part of a special initiative to promote the creative sector. In Cannes the upshot of this includes a better-resourced pavilion for Sweden <strong>Film</strong> Commission to help to encourage all interested parties to come and shoot their <strong>film</strong>s in Sweden. Our successful <strong>Swedish</strong> <strong>film</strong>s of recent years have shown us just what <strong>film</strong> actually does when it is successful. <strong>Swedish</strong> directors, cinematographers, sound engineers, editors and actors are getting more and more international engagements. International production companies are utilising <strong>Swedish</strong> production centres and choosing Sweden as a location. we’re all aware that <strong>film</strong> can contribute to the infrastructure of a country in many ways. But in my view, it’s important not to lose sight of the fact that the core function of <strong>film</strong> is not to generate jobs, but to generate insight. Insight which both develops us as individuals and strengthens our democracy. Through insight we understand each other’s situations, feelings and history. Through <strong>film</strong> narratives a person becomes more than a portrayal of a happy individual, an immigrant or one of a pair of lovers. We become more complex and, at the same time, more understandable. (This is why it’s important to see <strong>film</strong>s that are not only made by white men.) Thoughts like these give me even more energy to take a leading role in Europe. So look out, you others – we will be back! anna Serner CEO, <strong>Swedish</strong> <strong>Film</strong> <strong>Institute</strong> Issued by The <strong>Swedish</strong> <strong>Film</strong> <strong>Institute</strong> Publisher Pia Lundberg Editors Mattias dahlström, Bo Madestrand Art Director Markus Edin Contributing Editor Josefina Mothander Contributors Anders dahlbom, Jenny damberg, niklas eriksson, Camilla larsson, elin larsson, Jan Lumholdt, Magnus Västerbro, Alexandra Sundqvist, Per Zetterfalk Photography Johan Bergmark, Frans Hällqvist, sara mac key, sandra Qvist, ylva sundberg Illustration dennis Eriksson Cover photo Johan Bergmark Image editing kuba rose Translation derek Jones Print norra skåne offset, Hässleholm Advertising philip otter philip@annonshuset.se Director, International Department Pia Lundberg Phone +46 70 692 79 80 pia.lundberg@sfi.se Festivals, features Gunnar Almér Phone +46 70 640 46 56 gunnar.almer@sfi.se Festivals, documentaries Sara rüster Phone +46 76 117 26 78 sara.ruster@sfi.se Festivals, short <strong>film</strong>s Mirja Hildbrand Phone +46 70 519 59 66 mirja.hildbrand@sfi.se Special projects Petter Mattsson Phone +46 70 607 11 34 petter.mattsson@sfi.se Special projects Josefina Mothander Phone +46 70 972 93 52 josefina.mothander@sfi.se Head of Communications & Public Relations Åsa Garnert Phone +46 70 615 12 41 asa.garnert@sfi.se Press Officer Jan Göransson Phone +46 70 603 03 62 jan.goransson@sfi.se <strong>Swedish</strong> <strong>Film</strong> <strong>Institute</strong> International Department P.O. Box 27126 SE-102 52 Stockholm, Sweden Phone +46 8 665 11 00 Fax +46 8 661 18 20 www.sfi.se www.twitter.com/swedish<strong>film</strong> Download the <strong>Swedish</strong> <strong>Film</strong> app for iPad and Android for free. The <strong>Swedish</strong> <strong>Film</strong> <strong>Institute</strong>’s aims include the promotion, support and development of <strong>Swedish</strong> <strong>film</strong>s, the allocation of grants, and the promotion of <strong>Swedish</strong> cinema internationally. ISSN 1654-0050 5
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