Swedish film 2012 #2 - Swedish Film Institute
Swedish film 2012 #2 - Swedish Film Institute
Swedish film 2012 #2 - Swedish Film Institute
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Welcome<br />
Looking for insight<br />
So, we have gathered once again at the<br />
world’s foremost <strong>film</strong> festival. Few <strong>film</strong>s have<br />
managed to pass through the eye of the<br />
needle to reach the competition for the<br />
Palme d’Or. We Swedes must take comfort<br />
from the fact that we have two short <strong>film</strong>s in<br />
Critics’ Week, Crossed Out (De bortklippta,<br />
<strong>2012</strong>) by Roberto Duarte and Ştefan Constantinescu’s<br />
Family Dinner (Middag med familjen,<br />
<strong>2012</strong>). Two fine <strong>Swedish</strong> <strong>film</strong>s which are well<br />
worthy of their place.<br />
Yet in other respects this year’s festival<br />
programme can be seen as a reminder of how<br />
hard it is to make <strong>film</strong>s that the festival<br />
management likes (especially hard for women,<br />
it would seem: the fact that not one single<br />
female director is represented is nothing short<br />
of a scandal). And obviously, that it’s hard to<br />
make <strong>film</strong>s at a consistently high level.<br />
In Sweden we have a new set of objectives for<br />
<strong>Swedish</strong> <strong>film</strong>. During the period 2013–2015 we<br />
will not only have an even division between<br />
the sexes of <strong>Film</strong> <strong>Institute</strong> allotted funding, we<br />
also intend to be a leading <strong>film</strong> nation in<br />
Europe. It’s fortunate that we’re able to<br />
combine both of these objectives: to be at the<br />
cutting edge, every talented individual needs<br />
to be given a chance to develop.<br />
But Sweden concentrates on more than just<br />
the content of <strong>film</strong>s. This year our Minister for<br />
Trade, Ewa Björling, will be visiting the <strong>film</strong><br />
festival in Cannes as part of a special initiative<br />
to promote the creative sector. In Cannes the<br />
upshot of this includes a better-resourced<br />
pavilion for Sweden <strong>Film</strong> Commission to help<br />
to encourage all interested parties to come<br />
and shoot their <strong>film</strong>s in Sweden.<br />
Our successful <strong>Swedish</strong> <strong>film</strong>s of recent<br />
years have shown us just what <strong>film</strong> actually<br />
does when it is successful. <strong>Swedish</strong> directors,<br />
cinematographers, sound engineers, editors<br />
and actors are getting more and more<br />
international engagements. International<br />
production companies are utilising <strong>Swedish</strong><br />
production centres and choosing Sweden as a<br />
location.<br />
we’re all aware that <strong>film</strong> can contribute to<br />
the infrastructure of a country in many ways.<br />
But in my view, it’s important not to lose<br />
sight of the fact that the core function of <strong>film</strong><br />
is not to generate jobs, but to generate<br />
insight. Insight which both develops us as<br />
individuals and strengthens our democracy.<br />
Through insight we understand each other’s<br />
situations, feelings and history. Through <strong>film</strong><br />
narratives a person becomes more than a<br />
portrayal of a happy individual, an immigrant<br />
or one of a pair of lovers. We become more<br />
complex and, at the same time, more<br />
understandable. (This is why it’s important<br />
to see <strong>film</strong>s that are not only made by white<br />
men.)<br />
Thoughts like these give me even more<br />
energy to take a leading role in Europe. So look<br />
out, you others – we will be back!<br />
anna Serner<br />
CEO, <strong>Swedish</strong> <strong>Film</strong> <strong>Institute</strong><br />
Issued by The <strong>Swedish</strong> <strong>Film</strong> <strong>Institute</strong> Publisher Pia Lundberg<br />
Editors Mattias dahlström, Bo Madestrand Art Director Markus Edin<br />
Contributing Editor Josefina Mothander<br />
Contributors Anders dahlbom, Jenny damberg, niklas eriksson, Camilla larsson, elin larsson, Jan<br />
Lumholdt, Magnus Västerbro, Alexandra Sundqvist, Per Zetterfalk<br />
Photography Johan Bergmark, Frans Hällqvist, sara mac key, sandra Qvist, ylva sundberg<br />
Illustration dennis Eriksson Cover photo Johan Bergmark Image editing kuba rose<br />
Translation derek Jones Print norra skåne offset, Hässleholm Advertising philip otter philip@annonshuset.se<br />
Director, International Department<br />
Pia Lundberg<br />
Phone +46 70 692 79 80<br />
pia.lundberg@sfi.se<br />
Festivals, features<br />
Gunnar Almér<br />
Phone +46 70 640 46 56<br />
gunnar.almer@sfi.se<br />
Festivals, documentaries<br />
Sara rüster<br />
Phone +46 76 117 26 78<br />
sara.ruster@sfi.se<br />
Festivals, short <strong>film</strong>s<br />
Mirja Hildbrand<br />
Phone +46 70 519 59 66<br />
mirja.hildbrand@sfi.se<br />
Special projects<br />
Petter Mattsson<br />
Phone +46 70 607 11 34<br />
petter.mattsson@sfi.se<br />
Special projects<br />
Josefina Mothander<br />
Phone +46 70 972 93 52<br />
josefina.mothander@sfi.se<br />
Head of Communications<br />
& Public Relations<br />
Åsa Garnert<br />
Phone +46 70 615 12 41<br />
asa.garnert@sfi.se<br />
Press Officer<br />
Jan Göransson<br />
Phone +46 70 603 03 62<br />
jan.goransson@sfi.se<br />
<strong>Swedish</strong> <strong>Film</strong> <strong>Institute</strong><br />
International Department<br />
P.O. Box 27126<br />
SE-102 52 Stockholm, Sweden<br />
Phone +46 8 665 11 00 Fax +46 8 661 18 20<br />
www.sfi.se<br />
www.twitter.com/swedish<strong>film</strong><br />
Download the <strong>Swedish</strong> <strong>Film</strong><br />
app for iPad and Android for free.<br />
The <strong>Swedish</strong> <strong>Film</strong> <strong>Institute</strong>’s aims include the promotion,<br />
support and development of <strong>Swedish</strong> <strong>film</strong>s, the allocation of<br />
grants, and the promotion of <strong>Swedish</strong> cinema internationally.<br />
ISSN 1654-0050<br />
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