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Swedish film 2012 #2 - Swedish Film Institute

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Welcome<br />

Looking for insight<br />

So, we have gathered once again at the<br />

world’s foremost <strong>film</strong> festival. Few <strong>film</strong>s have<br />

managed to pass through the eye of the<br />

needle to reach the competition for the<br />

Palme d’Or. We Swedes must take comfort<br />

from the fact that we have two short <strong>film</strong>s in<br />

Critics’ Week, Crossed Out (De bortklippta,<br />

<strong>2012</strong>) by Roberto Duarte and Ştefan Constantinescu’s<br />

Family Dinner (Middag med familjen,<br />

<strong>2012</strong>). Two fine <strong>Swedish</strong> <strong>film</strong>s which are well<br />

worthy of their place.<br />

Yet in other respects this year’s festival<br />

programme can be seen as a reminder of how<br />

hard it is to make <strong>film</strong>s that the festival<br />

management likes (especially hard for women,<br />

it would seem: the fact that not one single<br />

female director is represented is nothing short<br />

of a scandal). And obviously, that it’s hard to<br />

make <strong>film</strong>s at a consistently high level.<br />

In Sweden we have a new set of objectives for<br />

<strong>Swedish</strong> <strong>film</strong>. During the period 2013–2015 we<br />

will not only have an even division between<br />

the sexes of <strong>Film</strong> <strong>Institute</strong> allotted funding, we<br />

also intend to be a leading <strong>film</strong> nation in<br />

Europe. It’s fortunate that we’re able to<br />

combine both of these objectives: to be at the<br />

cutting edge, every talented individual needs<br />

to be given a chance to develop.<br />

But Sweden concentrates on more than just<br />

the content of <strong>film</strong>s. This year our Minister for<br />

Trade, Ewa Björling, will be visiting the <strong>film</strong><br />

festival in Cannes as part of a special initiative<br />

to promote the creative sector. In Cannes the<br />

upshot of this includes a better-resourced<br />

pavilion for Sweden <strong>Film</strong> Commission to help<br />

to encourage all interested parties to come<br />

and shoot their <strong>film</strong>s in Sweden.<br />

Our successful <strong>Swedish</strong> <strong>film</strong>s of recent<br />

years have shown us just what <strong>film</strong> actually<br />

does when it is successful. <strong>Swedish</strong> directors,<br />

cinematographers, sound engineers, editors<br />

and actors are getting more and more<br />

international engagements. International<br />

production companies are utilising <strong>Swedish</strong><br />

production centres and choosing Sweden as a<br />

location.<br />

we’re all aware that <strong>film</strong> can contribute to<br />

the infrastructure of a country in many ways.<br />

But in my view, it’s important not to lose<br />

sight of the fact that the core function of <strong>film</strong><br />

is not to generate jobs, but to generate<br />

insight. Insight which both develops us as<br />

individuals and strengthens our democracy.<br />

Through insight we understand each other’s<br />

situations, feelings and history. Through <strong>film</strong><br />

narratives a person becomes more than a<br />

portrayal of a happy individual, an immigrant<br />

or one of a pair of lovers. We become more<br />

complex and, at the same time, more<br />

understandable. (This is why it’s important<br />

to see <strong>film</strong>s that are not only made by white<br />

men.)<br />

Thoughts like these give me even more<br />

energy to take a leading role in Europe. So look<br />

out, you others – we will be back!<br />

anna Serner<br />

CEO, <strong>Swedish</strong> <strong>Film</strong> <strong>Institute</strong><br />

Issued by The <strong>Swedish</strong> <strong>Film</strong> <strong>Institute</strong> Publisher Pia Lundberg<br />

Editors Mattias dahlström, Bo Madestrand Art Director Markus Edin<br />

Contributing Editor Josefina Mothander<br />

Contributors Anders dahlbom, Jenny damberg, niklas eriksson, Camilla larsson, elin larsson, Jan<br />

Lumholdt, Magnus Västerbro, Alexandra Sundqvist, Per Zetterfalk<br />

Photography Johan Bergmark, Frans Hällqvist, sara mac key, sandra Qvist, ylva sundberg<br />

Illustration dennis Eriksson Cover photo Johan Bergmark Image editing kuba rose<br />

Translation derek Jones Print norra skåne offset, Hässleholm Advertising philip otter philip@annonshuset.se<br />

Director, International Department<br />

Pia Lundberg<br />

Phone +46 70 692 79 80<br />

pia.lundberg@sfi.se<br />

Festivals, features<br />

Gunnar Almér<br />

Phone +46 70 640 46 56<br />

gunnar.almer@sfi.se<br />

Festivals, documentaries<br />

Sara rüster<br />

Phone +46 76 117 26 78<br />

sara.ruster@sfi.se<br />

Festivals, short <strong>film</strong>s<br />

Mirja Hildbrand<br />

Phone +46 70 519 59 66<br />

mirja.hildbrand@sfi.se<br />

Special projects<br />

Petter Mattsson<br />

Phone +46 70 607 11 34<br />

petter.mattsson@sfi.se<br />

Special projects<br />

Josefina Mothander<br />

Phone +46 70 972 93 52<br />

josefina.mothander@sfi.se<br />

Head of Communications<br />

& Public Relations<br />

Åsa Garnert<br />

Phone +46 70 615 12 41<br />

asa.garnert@sfi.se<br />

Press Officer<br />

Jan Göransson<br />

Phone +46 70 603 03 62<br />

jan.goransson@sfi.se<br />

<strong>Swedish</strong> <strong>Film</strong> <strong>Institute</strong><br />

International Department<br />

P.O. Box 27126<br />

SE-102 52 Stockholm, Sweden<br />

Phone +46 8 665 11 00 Fax +46 8 661 18 20<br />

www.sfi.se<br />

www.twitter.com/swedish<strong>film</strong><br />

Download the <strong>Swedish</strong> <strong>Film</strong><br />

app for iPad and Android for free.<br />

The <strong>Swedish</strong> <strong>Film</strong> <strong>Institute</strong>’s aims include the promotion,<br />

support and development of <strong>Swedish</strong> <strong>film</strong>s, the allocation of<br />

grants, and the promotion of <strong>Swedish</strong> cinema internationally.<br />

ISSN 1654-0050<br />

5

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