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Slow Food Policy Paper on Animal Welfare

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Educati<strong>on</strong> <strong>on</strong> <strong>Animal</strong> <strong>Welfare</strong> and Meat C<strong>on</strong>sumpti<strong>on</strong><br />

Educati<strong>on</strong> is <strong>on</strong>e of <str<strong>on</strong>g>Slow</str<strong>on</strong>g> <str<strong>on</strong>g>Food</str<strong>on</strong>g>’s core tools. By understanding where our food comes from, how it was produced and by<br />

whom, adults and children can learn how to combine pleasure and resp<strong>on</strong>sibility in their daily choices. Knowing where<br />

our meat comes from and how the animal was raised is the first step in making c<strong>on</strong>scious choices to eat less meat but of<br />

better quality.<br />

Thanks to its extensive network and projects worldwide, <str<strong>on</strong>g>Slow</str<strong>on</strong>g> <str<strong>on</strong>g>Food</str<strong>on</strong>g> has the potential to create a lasting impact <strong>on</strong><br />

c<strong>on</strong>sumers of any age group, farmers, chefs, retailers, veterinarians and experts. Educati<strong>on</strong> must start at an early age by<br />

integrating animal welfare within existing projects and programmes, such as school and community gardens. In this way<br />

<str<strong>on</strong>g>Slow</str<strong>on</strong>g> <str<strong>on</strong>g>Food</str<strong>on</strong>g> can ensure that younger generati<strong>on</strong>s have the necessary tools to make healthier and more sustainable choices<br />

as they grow up.<br />

Labelling of <strong>Animal</strong> Products<br />

<str<strong>on</strong>g>Slow</str<strong>on</strong>g> <str<strong>on</strong>g>Food</str<strong>on</strong>g>’s survey <strong>on</strong> meat c<strong>on</strong>sumpti<strong>on</strong> and animal welfare indicated that more than half of resp<strong>on</strong>dents buy meat<br />

from trusted sources such as local butchers. However, <strong>on</strong>ly 9% think that current labelling regulati<strong>on</strong>s make it possible to<br />

identify high animal welfare products.<br />

Not <strong>on</strong>ly does this deny c<strong>on</strong>sumers the right to know where their food comes from and how it was produced, it also<br />

damages the producers who believe in an animal welfare friendly approach.<br />

For this reas<strong>on</strong>, <str<strong>on</strong>g>Slow</str<strong>on</strong>g> <str<strong>on</strong>g>Food</str<strong>on</strong>g> has developed the narrative label project, based <strong>on</strong> the idea that every product should tell a<br />

story; starting from the area where it is produced and the way it is processed, ending with its quality and taste. Only by<br />

telling the story of a product can we give it the value it deserves. This new model of labelling products can be utilised<br />

al<strong>on</strong>gside the labels required by law. The narrative label (a ‘counter label’ of sorts) provides detailed informati<strong>on</strong> <strong>on</strong> the<br />

producers, their facilities and the local area, the plant variety or animal breed used, the cultivati<strong>on</strong> or breeding techniques,<br />

the processing phase and the animal welfare provisi<strong>on</strong>s in place.<br />

Chemical and scientific analysis are not sufficient to judge the quality and taste of a product. Technical approaches fail to<br />

take into c<strong>on</strong>siderati<strong>on</strong> the origins, the history and the processing method of the product itself.<br />

© Paolo Andrea M<strong>on</strong>tanaro<br />

Sambucano Lamb, Piedm<strong>on</strong>t, Italy<br />

w w w . s l o w f o o d . c o m<br />

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