SIPTU Liberty Newspaper June 2014

Supporting Quality
Liberty
JUNE 2014 19
Ballygowan goes Gold to
back war against cancer
BALLYGOWAN has officially
unveiled a major new campaign
to raise funds to support
increased cancer
awareness across Ireland and
to fund vital cancer support
services for those who battle
against the disease every day.
Working with the Irish Cancer
Society, and its campaign partner
Marie Curie Cancer Care in Northern
Ireland, Ballygowan is asking
consumers to join the fight against
cancer and support the Ballygowan
Gold campaign.
At the heart of its pledge to support
the charity, Ballygowan –a
Supporting Quality product – has
unveiled plans to turn Ballygowan labels
gold. From now until September,
Ballygowan Gold bottles will bear a
specially designed label promoting
the Irish Cancer Society’s National
Cancer Helpline – a free nationwide
information service staffed by oncology
nurses, providing information
and support on cancer to the general
public, cancer patients, their families
and healthcare professionals.
Furthermore, a donation made to
the charity for every Gold bottle sold
with all monies going to fund essential
nursing services, supporting cancer
patients and their families at
home.
The Ballygowan and Irish Cancer
Society partnership will be supported
by a large-scale marketing campaign
fronted by comedian Des Bishop. The
initiative has also garnered the support
of broadcaster Mairead Farrell,
whose life has also been touched
Help Ballygowan
raise funds to
support the fight
against cancer.
This summer Ballygowan labels are turning
gold to support the Irish Cancer Society.
For every gold bottle sold, a donation will
be made to help fund much needed Night
Nursing Services. Every bottle will make
a difference so part of it and support
Ballygowan Gold in your store today!
For Point of Sale Materials and more information please
contact your local Sales Representative.
Limited edition gold labels available across 500ml Still, 750ml, 1L & 2L Still ranges.
Every bottle makes a difference. Choose to
part of it.
by cancer in the past.
Speaking at the launch of the
Ballygowan gold campaign, Des
Bishop said: “Behind the cancer
statistics, real lives and real people
across Ireland are impacted by this
deadly disease. Both my family
and I know only too well how
tough this fight can be.
“For this very reason, the campaign
from the Irish Cancer Society
and Ballygowan really struck a
chord with me. It
allows everyone to
play their part in
the fight against
cancer, both
through raising
awareness and most
importantly, raising
money to fund vital
nursing services.”
John McCormack,
CEO of the Irish
Cancer Society, said:
“Striving towards a
future without cancer
is at the very
heart of everything we do at the
Irish Cancer Society. Partnering
with Ballygowan enables us to
reach a mass audience with a cancer
awareness message.
“We are truly heartened that in
addition to raising funds to support
the cancer cause, millions of
Ballygowan bottles will bear the
Irish Cancer Society name and also
SUPPORTING
QUALITY
Protecting Quality Jobs in Ireland
Promoting Quality Irish Products
Brolly good show:
broadcaster Mairead
Farrell and comedian
Des Bishop both back
Ballygowan campaign
the National Cancer Helpline freefone
number so that anyone out
there with a query or concern
about cancer can get the support
they need.
He added:“Together, with Ballygowan,
we won’t stop until cancer
does.”
Leonie Doyle, Director of Brand
Marketing at Britvic Ireland said:
“This campaign empowers Irish
consumers to provide
much needed support
to a cause that touches
one in three of our
lives.
“Ballygowan is a
proud Irish product
with a strong heritage
and we hope that
consumers’ trust in
our brand will translate
into much
needed support for
the fight against cancer in Ireland.”
Ballygowan Gold is available nationwide
in 500ml, 750ml, 1L and
2L bottles until September 2014.
Join us in the fight against cancer
and ‘B part of it’ by picking up
a limited-edition Ballygowan Gold
bottle between now and September
or get involved on Facebook;
https://www.facebook.com/BallygowanIrishWater.