Exhibitor Prospectus - Society of Petroleum Engineers

Society of Petroleum Engineers
Annual Technical Conference and Exhibition
27–29 October 2014 | RAI Centre | Amsterdam, The Netherlands | www.spe.org/atce/2014
Exhibiting Opportunities
Host Organisation

Dear Colleague,
As General Chair, I invite you and your colleagues to showcase your technical
solutions, innovations, and know-how at the Society of Petroleum Engineers’
Annual Technical Conference and Exhibition (ATCE) in Amsterdam from
27 to 29 October 2014.
Welcome From the General Chair
Since the first conference 90 years ago, ATCE has established itself as the
foremost technical conference in oil and gas exploration and production. Over
the years more than half a million senior executives, engineers, managers,
and scientists have gathered to share technical knowledge, gain insights from
industry experts, and network with colleagues from around the world.
With activity levels within the industry at an all-time high, the need for a
forum enabling the exchange of high quality technical information has never
been more acute. ATCE represents the very best in technical know-how
with more than 350 of the highest calibre peer-selected technical papers in
the industry covering current applications and emerging technologies and
practices within all phases of E&P. As with previous meetings, the technical
programme of ATCE 2014 will embrace this tradition of excellence and
draw on the expertise of leading international oil and gas professionals. The
conference will provide an unparalleled gathering for developing and sharing
ideas supported by activities for students and young professionals, training
courses, and networking events.
For only the second time in the event’s long and distinguished history, ATCE
in 2014 will take place outside North America. I am delighted that Amsterdam
will host the event at the RAI, a world-class convention centre located in
the heart of the city. The venue will host the major exhibition that will take
place concurrently with the conference showcasing the latest technologies,
new product launches, and valuable industry services from more than 450
exhibitors from around the world.
Whether your goal is to discover new insights into the industry, foster
relationships, or showcase your products and services, ATCE 2014 will provide
an unmatched opportunity.
Shell is proud to be hosting the 90th ATCE and we look forward to meeting
you in Amsterdam.
Matthias Bichsel
Projects and Technology Director
Royal Dutch Shell plc

ABOUT
The Society of Petroleum Engineers is the largest individualmember
organisation serving managers, engineers, scientists,
and other professionals worldwide in the upstream segment
of the oil and gas industry. We offer a unique opportunity
to contribute to the profession through our programmes and
activities, and many of our accomplishments are driven by
our dedicated members.
SPE is a key resource for technical knowledge and provides
services through its publications, events, training, and online
resources at www.spe.org. SPE has offices in Calgary, Dallas,
Dubai, Houston, Kuala Lumpur, London, and Moscow to
serve its worldwide membership in more than 140 countries.
More than 110,000 members strong, the brightest minds of
the E&P industry are members of SPE.

A b o u t
ATCE
Since the first edition 90 years ago, the Society of Petroleum Engineers’
Annual Technical Conference and Exhibition (ATCE) has attracted more than
a half million of the E&P industry’s greatest minds from around the globe.
Last year alone, more than 11,000 attendees and
470 exhibitors participated in this renowned event.
SPE’s strong affiliation with leading companies in the oil and gas
business are reflected in the industry categories represented by SPE
members, many of whom attend ATCE.
45% Majors/IOCs/NOCs
23% Service/Manufacturing
18% Other
11% Consulting
2% Academia
1% Government Agency
ATCE is a pan-discipline event with a full range of topics relevant to the industry.
• Drilling and Completions
• Health, Safety, Security,
Environment, and Social
Responsibility
• Management and Information
• Projects, Facilities, and
Construction
• Production and Operations
• Reservoir Description and
Dynamics
TAM International has been exhibiting at SPE’s Annual
Technical Conference and Exhibition for more than 20 years.
The technical program and the exhibition are always exceptional.
—Diane Erbstoesser, TAM International

ATCE’s Worldwide Reach
Connect with a global audience when you exhibit at ATCE.
Every year, ATCE draws participants from more than 60 countries around the world. Take
advantage of this rare opportunity to make new worldwide contacts. With ATCE taking
place in Amsterdam in 2014, we anticipate a growth in international attendance.
This gathering of well-qualified attendees provides your company with a powerful
opportunity to showcase its products and services while fostering new relationships and
enhancing current ones.
Primary Area of Technical Interest
37% Drilling and Completions
30% Reservoir Description and Dynamics
21% Production and Operations
5% Management and Information
4% Projects, Facilities, and Construction
*Based on ATCE 2012
attendee survey
3% Health, Safety, Security, Environment, and Social Responsibility
Geographic Region
45% North America
33% Europe/Russia
8% Asia Pacific
7% Middle East
4% South America/Caribbean
*Based on attendance at
ATCE 2010 in Florence, Italy
3% Africa
Job Classification
34% Engineer
28% Manager
11% Executive
8% Student
7% Other
6% Consultant
3% Geologist or Geophysicist
*Based on ATCE 2012
attendee survey
3% Educator

About the
Venue
RAI Centre
RAI Centre
Amsterdam’s RAI Centre is the largest conference centre in
The Netherlands. The RAI is eight minutes from the city centre
and 15 minutes from Amsterdam Schiphol Airport. The RAI has its
own train and metro stations as well as a tram stop located outside.
As demand for exhibition space at ATCE 2014 has been exceptionally
high, we have opened two new exhibition halls and increased our
exhibition capacity by 25%. Attendees will have plenty of free time
to explore the exhibit hall during special events on the exhibit floor
and between technical sessions. The exhibition halls at ATCE 2014
will include:
• More than 10,000 (net) square metres of exhibition space in Halls 1 to
5, almost 75% of which has already been sold (as of September 2013)
• Direct access to the conference area hosting the technical sessions
• “Holland House” hospitality areas providing serving points for
refreshments throughout the event and for two official event receptions
• A dedicated auditorium bringing content to the exhibition floor
• Meeting rooms for attendees
SPE Pavilion

Exhibiting
at ATCE
Spend Three Days With the E&P Industry’s
Top Buyers and Decision Makers
Almost three-quarters (73%) of SPE members
are involved in purchasing decisions within their
company. Featuring unparalleled technical sessions,
unmatched content, and exciting events, we draw
the best and brightest in the industry. Your company
should be among the exhibitors showcasing their
products and services to this elite group.
ATCE Attendees Value the Exhibition Experience
99% of attendees visit the exhibition floor*
97% of attendees recommend ATCE to colleagues and peers*
97% of attendees spend 2 to 5 hours or more on the exhibition floor*
97% of attendees rated the exhibition favourably
96% of attendees rated the networking experience favourably*
*Based on ATCE 2012 attendee survey
TIW Corporation has been participating in the Annual Technical
Conference and Exhibition since its beginning. ATCE provides
our sales personnel with more opportunities to meet our client
base face to face than any other conference where we exhibit.
— Terry Howard, TIW Tools

As an exhibitor
you will
• Establish new business contacts
• Introduce your new products and services
• Obtain qualified leads and prospects
• Show your existing customers you know where the
industry leaders are
• Gain access to an audience of E&P industry professionals
who are looking for the latest tools and technologies
ATCE 2014 is the conference you just
can’t afford to miss. Sign up today!
Space is filling up fast—the exhibit floor has already been
expanded several times.
ATCE hosts a prestigious list of exhibiting organisations,
from key industry leaders at well-established businesses to
new start-up companies. See the pocket folder for a list of
exhibitors from the 2013 event.

Exhibitor Benefits
• Five (5) complimentary exhibitor registrations per
9 SQM of stand space
• Listing in the ATCE on-site programme (dependent upon
submittal of information by the published deadline)
• Negotiated rates for exhibitor housing at official
ATCE hotels
• Electronic guest invitations to distribute to your clients
and business associates, which allow them to visit the
exhibition on the day of their choice
• Access to post-conference attendee survey results
and findings
• A copy of the Proceedings CD sent to your
organisation after the conference
• A comprehensive, online Exhibitor Services Manual
providing essential exhibiting information
• Exhibitor newsletters covering all elements of ATCE to
keep you abreast of recent developments
• Online support through the official ATCE website at
www.spe.org/atce
Pricing
Space only: EUR 350 per square metre
Stand package: EUR 400 per square metre
Increase Customer Impact
With Sponsorship
The value of sharing your organisation’s name and brand
with attendees at SPE’s premier annual event, ATCE 2014,
is immeasurable. In addition to promotional sponsorships
designed to increase your company’s exposure, event
sponsorships are also available to reach a particular
demographic or technical group.
Sponsorships geared to driving sales and expanding
visibility can be an extremely powerful promotional tool.
Contact the SPE sales team to learn about the many types
of sponsorship packages available.
Advertising Options
Position your brand in front of attendees from around the
world as they discover the latest E&P innovations at ATCE.
Such extensive, targeted opportunities for exposure with your
key customer audiences make ATCE one of the most sought
after events for exhibitors, sponsors, and advertisers alike.
Your choices include:
• ATCE 2014 Preview—sent to more than 60,000
professional members as a supplement to SPE’s flagship
publication, Journal of Petroleum Technology (JPT)
• ATCE 2014 Programme—distributed on site to more than
5,000 attendees
• Website Banner Ads—increased exposure on the ATCE
website, www.spe.org/atce, which receives more than
60,000 visits each year
• SPE Today—the official ATCE daily newspaper brought to
you by the editorial staff of JPT. More than 5,000 copies
are available to attendees over the three-day event.
Exhibit Hours
Monday, 27 October 2014 0900–1800
Tuesday, 28 October 2014 0900– 1730
Wednesday, 29 October 2014 0900–1400
There are 22.5 hours scheduled to meet prospective new
clients and strengthen current customer relationships.
Booking your exhibition space at
ATCE 2014 could not be easier.
Once your organisation has elected to participate
in ATCE 2014, follow these three easy steps.
1. Select your exhibition space by consulting the live floor plan on
the event website (www.spe.org/atce/2014) OR contact your
local sales representative (overleaf) for more details.
2. Complete and return the application/contract for exhibition
space by email.
3. We will officially acknowledge your application by email and
book the space.

Be part of one of the leading upstream oil and gas events in the world!
Contact the SPE sales representative in your region to discuss
exhibiting and sponsorship opportunities.
Companies in Europe
Dean Guest
Sales Manager—Events
Europe, Russia, Caspian,
and Sub-Saharan Africa
First Floor, Threeways House
40/44 Clipstone Street
London W1W 5DW UK
Tel: +44.20.7299.3300
Fax: +44.20.7299.3309
Email: dguest@spe.org
Mike Mackenzie
Exhibition and Sponsorship Sales
Executive—Europe
First Floor, Threeways House
40/44 Clipstone Street
London W1W 5DW UK
Tel: +44.20.7299.3300
Fax: +44.20.7299.3309
Email: mmackenzie@spe.org
Nisha Shah
Exhibition and Sponsorship Sales
Executive—Europe
First Floor, Threeways House
40/44 Clipstone Street
London W1W 5DW UK
Tel: +44.20.7299.3300
Fax: +44.20.7299.3309
Email: nishah@spe.org
Companies in the US
beginning with A–E
Joan Payne
Exhibits and Sponsorship
Sales Manager
222 Palisades Creek Drive
Richardson, Texas 75080-2040 USA
PO Box 833836
Richardson, Texas 75083-3836 USA
Tel: +1.800.456.6863, ext. 356 (US
and Canada) or +1.972.952.9356
Fax: +1.866.491.7171
Email: jpayne@spe.org
Companies in the US
beginning with F–Pd
Kristin Stavinoha
Exhibits and Sponsorship
Sales Representative
10777 Westheimer Road, Suite 1075
Houston, TX 77042-3455 USA
Tel: +1.713.457.6827
Fax: +1.713.779.4216
Email: kstavinoha@spe.org
Companies in the US
beginning with Pe–Z
Kirk Colligan
Exhibits and Sponsorship
Sales Representative
222 Palisades Creek Drive
Richardson, Texas 75080-2040 USA
PO Box 833836
Richardson, Texas 75083-3836 USA
Tel: +1.800.456.6863, ext. 516 (USA
and Canada) or +1.972.952.9516
Fax: +1.866.491.7171
Email: kcolligan@spe.org
Companies in Asia Pacfic
Nick Chantrell
Sales Manager, Asia Pacifc
Level 35, The Garden South Tower
Mid Valley City, Lingkaran Syed Putra
59200 Kuala Lumpur
Tel: +60.3.2182.3145
Fax: +60.3.2182.3030
nchantrell@spe.org
Companies in Canada
Mark Hoekstra
Sales Manager—Canada
Eau Claire Place II
900 521 – 3rd Avenue S.W.
Calgary, AB T2P 3T3 Canada
Tel: +1.403.930.5471
Fax: +1.403.930.5470
Email: mhoekstra@spe.org
Companies in the Middle East,
North Africa, and India Region
Sween Rajan
Sponsorship and Exhibits Specialist
Middle East, North Africa, and India
PO Box 215959, Fortune Tower
31st Floor, Jumeirah Lake Towers
Dubai, UAE
Tel: +971.4.457.5850
Fax: +971.4.366.4648
Email: srajan@spe.org
Taghreed Khallaf
Sponsorship and Exhibits
Specialist
Middle East, North Africa, and India
PO Box 215959, Fortune Tower
31st Floor, Jumeirah Lake Towers
Dubai, UAE
Tel: + 971.4.457.5850
Fax: +971.4.366.4648
Email: tkhallaf@spe.org