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A Hidden Treasure Off, But Still On, the Main Street By Nicole Minieri, Contributing Writer Main Street Coffee Roasting Company owners Mona Springer and Robert Baldwin had good reason to rejoice on America’s birthday this year, as this particular Independence Day marked the beginning of their 20th year roasting and brewing one of the best cups of coffee in all of Redwood City. This quaint cafe is also ranked highly by its critics, competition and customers as being one of the Bay Area’s best hidden treasures with respect to their wholesome breakfasts and light lunches, not to mention their first-rate customer service. Nestled on the outskirts of downtown at 150 Elm St., the proud proprietors are entering this milestone year with the same drive and dedication as on day one. “We opened Main Street Coffee Roasting Company in 1991 on July Fourth at 1112 Main St. and stayed in that location for the first 10 years of business,” recalled Springer. “During those early days we were just roasting coffee, making espresso drinks and serving just a light amount of food items. And there wasn’t much competition in town back then, so people responded quickly to the fresh roasted coffee, which had a nice, full-bodied flavor to it. As time went on, we had acquired a regular customer base, and they are the ones that started to ask us if we could expand our menu and start serving some kind of breakfast. Just as the requests were coming in, the Elm Street location became available, and at that point we decided we were ready to move into a bigger space and add a kitchen with the capability of preparing breakfast and lunch.” With a small but talented crew — including Springer, who is an experienced pastry chef, and Baldwin, who slow-heats premium beans to perfection on-site every day — it’s a sure bet that you won’t find anything less than great-tasting coffee and the highest quality of food. Using nothing but the finest and freshest ingredients, their menu has gradually gravitated into an eclectic and healthful variety of breakfast and lunch items and delectable sweets. “We are very committed in serving the best blends of coffee possible and using only organic produce and food every day to prepare all the meals on the menu with,” said Springer. “And I think people can really tell and taste the difference between what we do here and what other places do. We get a lot of positive feedback from our existing customer following, as well as first-time customers, regarding the healthy food we serve.” Main Street Coffee frequently earns five-star ratings on review websites. Comments posted by the public include “I love this place … best buttermilk pancakes … fabulous,” “This is my new favorite place on the Peninsula,” “Simply the best French roast coffee in the Bay Area, roasted in-house,” “A diamond in the rough … the quality of everything from the espresso to the food was amazing … the service was a pleasant change of pace from most coffee and breakfast shops, giving that warm, fuzzy, family-run feeling,” “Staff is super friendly,” “Fun, bright, smart interior, clean and covered in the art of local artists,” “Good food, kid-friendly, great place for brunch and live music on the weekends,” and “Love, love, love Main Street Roasting.” Even with the arrival of other well-known coffeehouses in Redwood City over the last decade, such as Starbucks and Peet’s Coffee & Tea, Main Street Coffee Roasting Company is still operating robustly and is favored among the coffee crowd as a “perk” experience. “There are at least seven Starbucks in town and a lot of other coffee places,” said Springer. “But we don’t compete with them because they are on a completely different level than we are. They have gotten away from coffee and more into all sorts of fancy drinks. In other words, they moved away from the gourmet coffee industry, so basically we are not really competing with them. On the other hand, it did give us the opportunity to adjust our pricing accordingly, and in return that helped us quite a bit. Anyway, I always think of any competition as a healthy thing, and I have learned a lot from “Fun, bright, smart interior, clean and covered in the art of local artists” Starbucks and Peet’s being in town, especially the way Starbucks advertises. And Peet’s has always been a motivator for me because my co-owner, Robert, was trained by Alfred Peet, who was the original owner of Peet’s Coffee. But overall, we stay focused on what our goals are and what we’re doing and not get pulled in and distracted by what other places are doing.” Unlike their chain competition, Springer and Baldwin have absolutely no plans any time soon to broaden their business outside of its existing parameters. “Expansion is not in the works for us,” explained Springer. “I have found that you tend to lose something in the quality of control of the coffee and food as you grow. Besides, locality-wise we are in a really good spot, and what’s so great about our location is that it is considered to be (continues on page 11) Owners Robert Baldwin and Mona Springer point out daily specials. The Spectrum 9
Page 1 and 2: COMMUNITY THEATER IS BACK! more IN
Page 3 and 4: The Spectrum.AUG.2010 Steve Penna O
Page 5 and 6: RCSD Corner: News From the Redwood
Page 7: Redwood City’s Hernandez to Fulfi
Page 11 and 12: “I am really proud to be in Redwo
Page 13 and 14: P.S. The People Speak: Letters to t
Page 15 and 16: Parties Around Town “An Evening O
Page 17 and 18: As chief financial officer for Tran
Page 19 and 20: Shop Local This Summer! - Shop Redw
Page 21 and 22: Community Interest Sequoia High Sch
Page 23 and 24: 587 Canyon Road Redwood City (650)
Page 25 and 26: Wow! They Really Did This: Communit
Page 27 and 28: Let Me Make a Point/Let Me Counter
Page 29 and 30: Insurance Tips: Homeowners Insuranc
Page 31: Redwood City Community Theatre PRES

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