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4 <strong>Motoring</strong> <strong>News</strong><br />
ART AND DESIGN COME<br />
TOGETHER FOR INFINITI<br />
'Artistic brilliance' is the theme that<br />
unites new London-based cultural initiatives<br />
by Infiniti.<br />
As work progresses on Infiniti's first<br />
London design studio, the luxury performance<br />
brand is also looking to the<br />
arts - by supporting two major London<br />
shows this month where great design<br />
comes as standard.<br />
Infiniti is a sponsor of the London Art<br />
Fair, being held at the Islington Business<br />
Design Centre from January 15–19<br />
(with special VIP and media viewings<br />
taking place on Tuesday January 14).<br />
London Art Fair covers Modern British<br />
and contemporary art and includes a<br />
broad spectrum of work from artist collectives<br />
and younger emerging galleries<br />
through to the large established<br />
galleries of Mayfair.<br />
Infiniti will be on hand to chauffeur all<br />
VIP guests to and from the show<br />
throughout the week, utilising its latest<br />
models such as the all-new Q50 saloon,<br />
the larger Q70 and the design-led<br />
sports utility vehicle the QX70, previously<br />
known as the FX.<br />
Special VIP tickets can be won for the<br />
London Art Fair by simply following the<br />
@InfinitiGB Twitter account and<br />
retweeting the specific competition<br />
tweet – closing date Midnight on Thursday<br />
9th January.<br />
Infiniti is also looking to the performing<br />
arts by once again sponsoring Cirque<br />
du Soleil. The innovative troupe's latest<br />
trapeze, juggling and dance show,<br />
Quidam, follows a young girl's escape<br />
into the world of imagination. There is<br />
no better place for her thoughts to get<br />
lost in than at the Royal Albert Hall.<br />
The show continues from now until<br />
February 16.<br />
The Infiniti and Cirque du Soleil partnership<br />
is a natural fit. Each embodies<br />
the spirit of performance, passion, precision<br />
and provocation in order to turn<br />
movement into an art form.<br />
The global partnership between Infiniti<br />
and Cirque du Soleil started in 2010<br />
and has presented big top and arena<br />
shows around the world, delighting audiences<br />
with up to 20 simultaneous<br />
shows on tour at a time.<br />
The new Infiniti Design London (IDL)<br />
studio is currently in construction.<br />
More details of the centre will be rel<br />
e a s e d c l o s e r t o t h e t i m e o f<br />
completion, expected Spring 2014.