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4 <strong>Motoring</strong> <strong>News</strong><br />

ART AND DESIGN COME<br />

TOGETHER FOR INFINITI<br />

'Artistic brilliance' is the theme that<br />

unites new London-based cultural initiatives<br />

by Infiniti.<br />

As work progresses on Infiniti's first<br />

London design studio, the luxury performance<br />

brand is also looking to the<br />

arts - by supporting two major London<br />

shows this month where great design<br />

comes as standard.<br />

Infiniti is a sponsor of the London Art<br />

Fair, being held at the Islington Business<br />

Design Centre from January 15–19<br />

(with special VIP and media viewings<br />

taking place on Tuesday January 14).<br />

London Art Fair covers Modern British<br />

and contemporary art and includes a<br />

broad spectrum of work from artist collectives<br />

and younger emerging galleries<br />

through to the large established<br />

galleries of Mayfair.<br />

Infiniti will be on hand to chauffeur all<br />

VIP guests to and from the show<br />

throughout the week, utilising its latest<br />

models such as the all-new Q50 saloon,<br />

the larger Q70 and the design-led<br />

sports utility vehicle the QX70, previously<br />

known as the FX.<br />

Special VIP tickets can be won for the<br />

London Art Fair by simply following the<br />

@InfinitiGB Twitter account and<br />

retweeting the specific competition<br />

tweet – closing date Midnight on Thursday<br />

9th January.<br />

Infiniti is also looking to the performing<br />

arts by once again sponsoring Cirque<br />

du Soleil. The innovative troupe's latest<br />

trapeze, juggling and dance show,<br />

Quidam, follows a young girl's escape<br />

into the world of imagination. There is<br />

no better place for her thoughts to get<br />

lost in than at the Royal Albert Hall.<br />

The show continues from now until<br />

February 16.<br />

The Infiniti and Cirque du Soleil partnership<br />

is a natural fit. Each embodies<br />

the spirit of performance, passion, precision<br />

and provocation in order to turn<br />

movement into an art form.<br />

The global partnership between Infiniti<br />

and Cirque du Soleil started in 2010<br />

and has presented big top and arena<br />

shows around the world, delighting audiences<br />

with up to 20 simultaneous<br />

shows on tour at a time.<br />

The new Infiniti Design London (IDL)<br />

studio is currently in construction.<br />

More details of the centre will be rel<br />

e a s e d c l o s e r t o t h e t i m e o f<br />

completion, expected Spring 2014.

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