Download full article - Swarovski

SWAROVSKI CRYSTALLIZED CELEBRATES ARMAND
LIMNANDER’S BRAZILIAN STYLE BOOK LAUNCH AS WELL AS
BRAZILIAN JEWELRY AT ITS CONCEPT STORE IN NEW YORK
New York, NY (October 2011) – To celebrate the release of Armand Limnander’s new
Assouline title, Brazilian Style, on October 18, 2011 SWAROVSKI CRYSTALLIZED
threw an intimate gathering of New York and Brazilian tastemakers across fashion,
design and art at its fashionable Concept Store in the heart of New York City’s Soho.
Hosted by none other than Member of the Swarovski Executive Board, Nadja
Swarovski, and famous Brazilian fashion designer, Carlos Miele, together with the
guest of honor himself, Armand Limnander, the evening’s ambience in praise of all
things Brazilian was a sheer delight for the senses.
The star power came out to celebrate Brazilian Style with notables such as Brazilian model
Camila Alves, actress Emma Roberts, “Gossip Girl” star Kelly Rutherford and “Boardwalk
Empire” actress Gretchen Mol. New York and Brazil’s finest came out to show their support
--- Armand Limnander, Lorenzo Martone, Luciana Curtis, Shirley Mallmann, Daniel Urzedo,
Luigi Tadini, Lucy Sykes, Genevieve Jones, Claudja Bicalho, Stefano Tonchi, Jayma
Cardosa, Maria Cornejo, Cameron Silver, Michelle Harper, Patricia Lobaccaro, Carlos
Mota, Bianca Pratt, Victor De Souza, Carlos Souza, Fernando Tormena, Michael Bastian
and Camila Klein.
Camila Alves wore Gomez Garcia and shined in Caleidoscópio earrings and a Gian Paolo
Maria ring made with SWAROVSKI ELEMENTS. A Miu Miu-clad Emma Roberts sparkled
in Hélène Zubeldia earrings and a Sahani bracelet made with SWAROVSKI ELEMENTS.
Kelly Rutherford wore a dress by J.Crew, Hélène Zubeldia earrings and a Rodrigo Otazu
bracelet made with SWAROVSKI ELEMENTS. Gretchen Mol wore Pamela Barish and
shimmered in Philippe Ferrandis earrings and Hélène Zubeldia ring made with
SWAROVSKI ELEMENTS. All jewelry is available at the SWAROVSKI CRYSTALLIZED
Concept Store in Soho (499 Broadway) and www.swarovski-crystallized.com.

In honor of the festivities, one-of-a-kind pieces from some of Brazil’s most renowned
jewelry designers such as Caleidoscópio, Camila Klein, Cláudia Arbex and Gabriela Pires
were created especially for the stellar event. These exquisite pieces, available exclusively
at the SWAROVSKI CRYSTALLIZED Concept Store for a limited time only, will be on
display until December 2011. Since its opening in 2009, the New York City flagship store
has quickly become known as a premiere destination for all jewelry aficionados.
To download hi-res images from the event and the bespoke jewelry collection:
http://fashion9.lsfiles.com/SWAROVSKI_CRYSTALLIZED_Brazilian_Style/

In 1895, Daniel Swarovski, a Bohemian inventor and visionary, moved to the village of
Wattens, Tyrol in Austria, with his newly-invented machine for cutting and polishing crystal
jewelry stones. From this beginning that revolutionised the fashion world, Swarovski has
grown to be the world’s leading producer of precision-cut crystal for fashion, jewelry and
more recently lighting, architecture and interiors. Today, the company, still family-owned
and run by 4th and 5th generation family members, has a global reach with some 23,000
employees, a presence in over 120 countries and a turnover in 2010 of 2.06 billion Euros.
Swarovski comprises two major businesses, one producing and selling loose elements to
the industry and the other creating design-driven finished products. Swarovski crystals
have become an essential ingredient of international design. Since 1965 the company has
also catered to the fine jewelry industry with precision- cut genuine gemstones and created
stones. Showing the creativity that lies at the heart of the company, Swarovski’s own brand
lines of accessories, jewelry and home décor items are sold through more than 1,900 retail
outlets worldwide. The Swarovski Crystal Society has close to 325,000 members across
the world, keen collectors of the celebrated crystal figurines. And in Wattens, Swarovski
Kristallwelten, the multi-media crystal museum, was opened in 1995 as a celebration of
Swarovski’s universe of innovation and inspiration.