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SÃO PAULO HEALTH - São Paulo Turismo

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PLASTIC AND AESTHETIC<br />

© 1<br />

Aesthetic and plastic surgery<br />

A city that is good for your<br />

self-esteem<br />

Plastic surgery in Brazil is a world reference<br />

due to the excellence in professional<br />

studies and training and high level installations.<br />

According to the Brazilian Plastic<br />

Surgery Society (SBCP), Brazil is the second<br />

country in the world in these procedures<br />

after the United States.<br />

And São <strong>Paulo</strong> is the heart of aesthetic and<br />

plastic surgery in Brazil. That is why national<br />

and international celebrities come<br />

to São <strong>Paulo</strong> only for treatments and aesthetic<br />

surgeries. The last SBCP–Gallup survey<br />

shows that 34,4% of the total plastic<br />

surgeries in Brazil are done in the State of<br />

São <strong>Paulo</strong>, 60% in the capital. Then we have<br />

Minas Gerais, 14,2% of the totality and the<br />

State of Rio de Janeiro, with 12,3% of the<br />

total, figures that clearly show the power<br />

of São <strong>Paulo</strong> in this area.<br />

But we must say that São <strong>Paulo</strong> is the leader<br />

of this area for a long time. The city is<br />

the cradle of the Brazilian Plastic Surgery.<br />

In 1930, the Santa Casa de Misericórdia de<br />

São <strong>Paulo</strong> (São <strong>Paulo</strong> Mercy Hospital) was<br />

the first to promote the systemic formation<br />

of plastic surgeons. Here is also the<br />

hometown of the Brazilian Plastic Surgery<br />

Society, which head office is still in the<br />

Pacaembu neighborhood.<br />

In Latin America, São <strong>Paulo</strong> also shows<br />

its supremacy. In 1941, it was created<br />

here the Latin American Society of Plastic<br />

Surgery, today the Iberian and Latin<br />

American Federation of Plastic Surgery,<br />

which its first congress was held in the<br />

city. São <strong>Paulo</strong> was also the cradle of the<br />

first subject in Plastic Surgery created in<br />

the São <strong>Paulo</strong> Medical School in 1933.<br />

The most required<br />

procedures<br />

According to the SBCP, the aesthetic surgeries<br />

control the procedures, with 59%<br />

of the total, but repairing surgeries also<br />

represent a considerable amount of 41%.<br />

Women are the most patients, 69%, but<br />

36

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