Higher Business Management Course Specimen Question ... - SQA
Higher Business Management Course Specimen Question ... - SQA
Higher Business Management Course Specimen Question ... - SQA
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7. Donating money to charity is an example of good public relations. Explain the<br />
benefits of good public relations to an organisation.<br />
Marks<br />
2<br />
Improves image of organisation.<br />
A good image encourages custom.<br />
Maintains/increases profile of organisation.<br />
Promotes good employee relations.<br />
8. Merging is one way by which a company can achieve growth. Explain the benefits of<br />
growth for an organisation.<br />
3<br />
Removes competitor.<br />
Less likely to be taken over themselves.<br />
Increases market share.<br />
Benefits of economies of scale.<br />
Reduced risk through diversification.<br />
Raises profile of organisation.<br />
(50)<br />
[C010/SQP283] 21<br />
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