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Higher Business Management Course Specimen Question ... - SQA

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7. Donating money to charity is an example of good public relations. Explain the<br />

benefits of good public relations to an organisation.<br />

Marks<br />

2<br />

Improves image of organisation.<br />

A good image encourages custom.<br />

Maintains/increases profile of organisation.<br />

Promotes good employee relations.<br />

8. Merging is one way by which a company can achieve growth. Explain the benefits of<br />

growth for an organisation.<br />

3<br />

Removes competitor.<br />

Less likely to be taken over themselves.<br />

Increases market share.<br />

Benefits of economies of scale.<br />

Reduced risk through diversification.<br />

Raises profile of organisation.<br />

(50)<br />

[C010/SQP283] 21<br />

Page seven

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