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This report indicates the central tension between the two cultures. Educators emphasize the need<br />

for structured developmental opportunities to learn or measure knowledge or a skill in instructional<br />

and assessment materials. By contrast, industry representatives emphasize the need for complex<br />

challenging opportunities to learn or measure knowledge and skill in instructional and assessment<br />

materials. The tensions around this dialogue were evident in this alignment task. Educators were<br />

most outspoken when they perceived the materials as failing to offer clear guidance or too much<br />

complexity. Industry representatives were most outspoken when materials appeared too easy and<br />

“low-level.” When these types of professionals work together, this basic difference in perspective<br />

may threaten mutual understanding.<br />

This study points to a promising direction for future collaboration between educators and industry. As<br />

was clear in a review of the ratings, both educators and industry experts tend to agree on the essential<br />

technical, social-technical, and social knowledge and skills required in the field. Using such industryspecific<br />

standards may serve as a potentially powerful tool for negotiating disagreements around<br />

instructional program design between these two communities. Further, this detailed, standards-specific<br />

procedure contrasts from popular efforts to simplify the alignment and validation processes around<br />

instructional materials by focusing mostly education-based experts on presumably “easier to rate” general<br />

skills such as “critical thinking,” “problem solving,” or “brainstorming.” This research indicates that domainspecific<br />

standards may present the shortest and easiest path for developing agreement around workforce<br />

instructional and assessment materials.<br />

© 2011 <strong>SRI</strong> INTERNATIONAL 3

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