Saurav Mukherjee, Jet Airways

Welcome aboard
Jet Airways
India’s premium international airline
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Inception : 05 May 1993
GOAL – To be India’s preferred Domestic Airline
2

Growth Over the years
Year
Destinations
Fleet
size
Market share
(In India)
1993
12 - Domestic
4
Around 7%
2008
44 – Domestic
15 - International
81
Around 31%
(Financial Year ’06)
• Currently at the threshold of huge international expansion.
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Map not to scale
5

Our International Expansion
Continues …
Jet Airways commenced its Gulf Operations from Jan’08 with daily flights to
Bahrain, Muscat, Doha, Kuwait and shortly launching Abu Dhabi & Riyadh
Jet Airways connects the two Financial Capital of Asia i.e. Hong Kong
(HKG) & Mumbai (BOM) from 14 th April 2008.
Coming May’08 onwards Jet Airways is proud to announce commencement
of the new route between Mumbai (BOM) to Shanghai (PVG) to San
Francisco (SFO).
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Fleet Growth
90
80
70
60
50
40
30
20
B777
A330/340
ATR
B 737
B 737
ATR
A330/340
MAR'
06
46
8
4
MAR'
07
49
8
6
MAR'
08
54
9
8
MAR'
09
56
9
12
10
B777
10
10
0
MAR'06 MAR'07 MAR'08 MAR'09
NOTE: A340 WAS DISCONTINUED FROM MAY 2007 ONWARDS
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OUR PRODUCTS
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IVR
Ticketing
• Book and pay for your tickets over a
secure Interactive Voice Response (IVR)
system
• Now book, pay, print your ticket on
www.jetairways.com
•Book your Jet Airways ticket on your Mobile
Phones.
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Tele Check-in
City Check-in
No queues, no worries. Log on
to www.jetairways.com
Choose your seat, print your
boarding pass at home or office
and reach airport relaxed
SMS Check-in
Through Check-in
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JetPrivilege
World’s Best Loyalty Programme
• Winner of Freddie award, 2007 for the
• “Best Programme of the year-2006”
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• India’s largest Frequent Flyer programme
• Offers Five tiered FFP with various programme partners like Airlines, Hotels, Car
Rentals, Credit Card, Publishing and Telecom
• Innovative Dynamic Tier Review (DTR) for tier upgrade and retention– A World
First!
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Lifestyle Partner:
Retail Partner:
Co-branded Credit Card: Jet Airways Citibank Card
Credit Card Conversion Partners:
Car Rental Partners:
Publication Partners:
Telecom Partner:
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Airline Partners:
Hotel Partners:
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In-Flight Entertainment
JetScreen
Winner of 2006 & 2007 Avion Award for
Best Overall In-flight Entertainment
(Small Airline Category)
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JET AIRWAYS
• Panasonic AVOD system with eX2, 3000i for Wide Body A/c’s & eFx for narrow
body A/c’s.*
• In All there are 18 Wide bodies & around 21 narrow bodies with In Flight
Entertainment covering International & Domestic routes.
• World Class Programming with the best from the East & the West with
blockbusters from Bollywood & Hollywood, Short programs from India &
Abroad, Interactive games along with vast music collection which Includes from
Indian Classical to Western Pop etc covering genres.
• Communication devices like Air to Ground phone, SMS, e-mail along with seat
to seat chat etc.
• Live Text News, Juke Box to make a collection of favorite music from available
list.
* Three Non AVOD A/c’s are with Main Screen & PMP.
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Our Partners …
Content Providers
Fairdeal Multimedia
Atlas Air
SPC Sky Line
Innovative Media Solutions (IMS)
Hardware Provider
Panasonic Avionics Corporation
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Our International Products
First class Premiere Economy
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First Class
• Concept
– “Private space”, The first truly private suit in the sky
• Proof
– Concierge service
– Private suite with dual sliding doors for full privacy
– Personal wardrobe – customized exclusive storage
– Personalized service - Specially trained first class crew
– 23” flat screen – AVOD, Dedicated video/audio library
– Fine Dining with designer crockery from “BERNARDAUD”
– Signature Cocktails, Signature dishes, Beverage Library
– Mood Lighting – Different cabin lighting for various scenarios
– Noise cancellation exclusive from “BOSE”
– Pitch 90”, Longest bed 83” , Widest seat 30”
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Premiere
• Concept
• Proof
– “Living Space” , A living room with space for you to work, relax and play
– Dedicated Check in counters
– 44” privacy screens – Exclusivity
– Maximum living space with widest shoulder width of 34”
– Individual multiple storage areas – more than 1650 sq inches
– Seat width 23.2” , Bed width 26.2”
– In seat power for lap tops, Mood Lighting
– Personalized service
– Designer crockery by “ROSANTHAL”
– 15.4” flat screen – AVOD, Dedicated video/audio library
– Meal on Demand, “Design the service the way you want”
– Bar Unit
– Award winning wine list and fine champagnes like Dom Perignon
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Economy Class
• Concept
– “My Space” , A space personalized for each individual
• Proof
– Launch customer, First airline in the world to use this seat
– Individual reading light
– Advanced ergonomic design with single beam – more space and more comfort
– Exclusive “foot net” instead of normal foot rest
– Hammock Head rest – Neck support
– Indian hospitality and warm service
– Gourmet cuisine, choice of Indian and western food
– 9” interactive personal screen
– AVOD, Dedicated video/audio library, Juke box
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Awards
• India’s most awarded airline
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• Avion Award for Best IFE Overall (Small Airlines Category).
- For the Year 2006 & 2007.
• The Best Domestic Airline Asia Pacific by TTG Asia
– For the Year 2002, 2003, 2005
• India’s Best Airline Asia Pacific by TTG Asia, 2006
• Emerging Company of the year Award
– By Economic Times – Corporate Excellence Award 2005
• India’s Most Popular Airline – SATTE 2006
• India’s Leading Airline
– 13 th Annual World Travel Awards, 2006
• Pride in Excellence Award from Boeing
– 2003, 2004 for “Best Technical Dispatch Reliability”
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What are the Passenger Expectation ???
Passengers are becoming demanding and sophisticated … the
question arising is how do we fulfill their expectations in future …
we all need to think together to find out solutions to their needs …
some of the ever increasing demands are listed in the coming
slides …
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Customized Offerings on IFE – Every individual has its own preference
therefore to cater to every passengers taste we need to work out IFE
programming as per his liking at least on the broad sense like at least if
we fulfill passengers need in Macro Level … question we have to see in
coming years is how technology progresses & the way forward ???
Updated Media Offerings – At the moment IFE is not considered as a
mainline media vehicle. The offerings are dated & nowadays passengers
is so exposed to latest media … industry has always been skeptical of
offering the fresh media because of PIRACY ISSUES & also there are
technical timelines …industry needs to tell us what is the way forward ???
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Online Trading – Provide an live environment for a business traveler
which keeps him in touch with ups & downs of his companies stock &
allows him to trade in his preferred stock market … very soon we hope this
will be a reality … lets think about a way forward to make it happen ???
Update of Live Events- Sporting events like Cricket etc where passengers
would like to follow minute to minute … if we can provide updates as tickers
or scrollers on the IFE screen ???
And there are many other such Issues …
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Conclusion
I have highlighted how Jet Airways has grown as an airline from its
inception and where we are heading …
Also I have mentioned the demands of today’s passengers from an
Airline perspective …
Therefore it’s our challenge as an Industry to look for ways to meet
these demands, keeping in mind the industry constraints …
I request our friends from the media & technology world look for
innovative solutions …
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Thank you!
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