FEBRUARY 14, 15, 16, 2011 - Caltres

MANDALAY BAY CONVENTION CENTER
FEBRUARY 14, 15, 16, 2011

THE TOTAL PACKAGE
FEBRUARY 14, 15, 16, 2011
The industry asked for style, intimacy, and community –
we’re delivering. This February, MAGIC will bring together the best assortment of apparel,
footwear and accessories brands with the largest gathering of retail buyers from around
the world. From the Las Vegas Strip to Madison Avenue, our resources enable us to do
the absolute best for you.
If you’re in fashion, you’re at MAGIC.

THE MENSWEAR CAMPUS
FEBRUARY 14, 15, 16, 2011
The MAGIC Menswear Campus at the Mandalay Bay —
a distinguished and dynamic collection of emerging and established
menswear companies.
Our Menswear Campus gives buyers the most exciting and comprehensive
brand assortment in the marketplace today. Our line-up consistently features
emerging companies along with industry heavyweights. Add advanced and
directional Project menswear brands to this mix and there’s no stronger option.

YOU WANT IT. WE’VE GOT IT.
FEBRUARY 14, 15, 16, 2011
You want your product to shine and
your brand to stand out.
MAGIC provides you with the most compelling,
up-scale assortment of exhibit options to keep
your costs low and your return high.
You want retailers to find you.
MAGIC’s specialized environments for every
market segment creates adjacencies that work
for the retailer so that their buying needs are
met. This allows them to leisurely survey the
entire marketplace and source new trends, new
manufacturers and new resources in one cool,
convenient location.
You want endless exposure.
Our communications plan is global and our
marketing programs extend way beyond the
traditional. No other trade event or organizer
comes close.
MAGIC gives you the best of
both worlds.
A new state-of-the-art and stylized boutique
environment along with more buyer traffic than
any other event.

MAGIC BY THE NUMBERS
FEBRUARY 14, 15, 16, 2011
ON AVERAGE EXHIBITORS
AT MAGIC WROTE OVER
$130,000
IN ORDERS AS A RESULT
OF PARTICIPATING
RETAIL ATTENDEES AVERAGE
OVER 15 ORDERS
PLACED AT MAGIC
85%
O F C U R R E N T
MAGIC EXHIBITORS
ARE PLANNING
TO EXHIBIT AT
T H E N E X T S H O W
RETAILERS SPEND AN AVERAGE OF OVER
6 HOURS PER DAY SHOPPING
THE MAGIC SHOW FLOOR FOR ALL 3 DAYS OF
THE MARKETPLACE
99% OF MAGIC RETAIL ATTENDEES
INFLUENCE THE DECISION TO PURCHASE
MERCHANDISE FOR THEIR STORES
SOURCE: ADVANSTAR RESEARCH SERVICES, MAGIC MARKETPLACE APRIL 2010 ATTENDEE AND EXHIBITOR STUDIES

WHO’S SHOPPING MAGIC?
FEBRUARY 14, 15, 16, 2011
AK Rikks
Andrisen Morton
Barneys
Bastille
Bealls
Bill Paul
Bloomingdales
Boca Man
Brady’s
Burlington Coat Factory
Butch Hoffers
Carriages
Carriere
Charles Spiegel
Dans of Murray
Desert Mountain
Dillards
Don Vincent
Estnation
Fast Buck Freddies
Fred Segal
Garbers Mens Wear
Garys & Co
Gene Hiller
Gibbs
Gilt Groupe
Glenwild
Godfry’s
H Stockton
Halls
Harbor Links
Harry Rosen
Harvey Nichols
Henry Singer
Holt Renfrew
Hurwitz at the Village
HW Davis Co
J Bolado
J S Edwards
John Craig
Kaanapali Golf Courses
Kilgore Trout
Lane Crawford
Lansky at the Peabody
Lee Newman
Levys
Louis Thomas Fine Mens
Apparel
M Penner
Macys
Maloufs
Mansouri
Mario’s
Mark Shale
Moores Clothing
Nanamica
Neiman Marcus
Nordstrom
Norm Thompson
Outfitters
On Deck Clothing
Parsows
Pockets Menswear
Regiment Shops
REI
Remingtons
Richard David for Men
Ron Herman
Saks Fifth Avenue
Shaias
Squire Shop
The Clotherie
Theodore
Tongass Trading Co
Troon Golf
Trouts American
Sportswear
Tusk
Van Boven
Von Maur
Wades Clothing
Weekends
Wilkes Bashford
Sampling of Better Men’s & Contemporary Retailers from recent shows.

FEBRUARY 14, 15, 16, 2011
ACROSS EVERY TREND AND EVERY PRICE POINT, MAGIC DELIVERS
WHAT’S NOW AND WHAT’S NEXT IN MEN’S FASHION.
Adolfo Licensing Group, American Dye Brand, Angelino, Aranco, Inc., Aron’s Mfg.
Corp., Aurelio Garcia Imports, Avanti Fashion, Inc., Beliza Design, Llc, Bertigo,
Biltmore Hats, Inc., Brighton Accessories, California Mfg. Co., Carreli, Ceceba
Usa, Christopher Lena Shirt Co., Concorde Apparel, Dakota Grizzly, Dickies
Apparel & Accessories, Dockers®, Dorfman Pacific Co., Inc., Dream World
International, Inc., Dynasty Apparel Corp. Enzone Fashions, Inc., F/x Fusion,
Farmall, Fencepost Productions, Foria International, Inc., Giorgio Cosani, Inc.,
Gruppo Bravo, Haggar Clothing Co., Harbor Footwear Group, Ltd., Henschel
Manufacturing Co., Identity, Inc., Inserch By Merc Usa, Inc., International
Harvester/caseih, Isaco International, Isaco International, Jimmy Sales
Neckwear, Johnston & Murphy, Kahala Sportswear Group, Kakadu Traders
Australia, Kilimanjaro/utility Pro Wear, Knothe Apparel Group, Kuhl, Lavane
Apparel, Inc., Lord Daniel Sportswear, Inc., Lorenzino Collection, Inc., Los Altos
Boots, Marco Valentino Dba Angelo, Marino Bay Sportswear, Marquis, Mauro
Tozzi, Mr. Hawaii, Inc., Nautica Jeans, Co., New Top, Inc., Pelletteria Gfc, Srl,
Perry Ellis International, Phita Int’l. Corp., Power Play, Inc., Prestige, Radiant
Systems, Rancho Boots, S.a. De C.v.. San Malone Enterprises, Inc., Siegfried
Group, Silversilk, Sportailor, Inc., Stacy Adams Collection, Statement Clothing,
Stetson Hats, Steven Land Neckwear, Stevi Ritch, Swank, Inc., T.W. & Company,
Tandy, Tanners Avenue Corp., Trybus Group, Vanetti, Inc., Weatherproof®
Wilda, Williamson-dickie Mfg., Co., Wolverine Apparel & Gear
Menswear Exhibitors & Brands from recent shows.

DESIGNER BOOTH PACKAGE
FEBRUARY 14, 15, 16, 2011
The designer package represents the next
evolution of exhibitions and is perfect for
upscale brands. It truly is the ultimate
canvas awaiting your customization.
COST PER 10x10: $8,500
†CONTRACT DEADLINE: October 22, 2010
PACKAGE INCLUDES:
Custom Exhibit space
1 table
3 chairs
3 Ètagére
1 4’ x 10’ custom graphic header
1 ladder panel
1 waste basket
1 track light w/4 heads
set up fees
300 lbs complimentary drayage
(Product only)
500 WATTS ELECTRICAL
†Full payment must be received by October 22, 2010 for the above rate to apply.
Rates will increase after October 22, 2010.

SHOWROOM BOOTH PACKAGE
FEBRUARY 14, 15, 16, 2011
COST PER 10x10: $5,995
†CONTRACT DEADLINE: October 22, 2010
PACKAGE INCLUDES:
Custom Exhibit space
1 table
3 chairs
2 Ètagére
EXIBITOR NAME ON FRONT PANEL
1 waste basket
1 track light w/4 heads
set up fees
300 lbs complimentary drayage
(Product only)
500 WATTS ELECTRICAL
COMPLETE SET UP AND DISMANTLE
LABOR
†Full payment must be received by October 22, 2010 for the above rate to apply.
Rates will increase after October 22, 2010.

STUDIO BOOTH PACKAGE
FEBRUARY 14, 15, 16, 2011
COST PER 10x10: $ 5,500
†CONTRACT DEADLINE: October 22, 2010
PACKAGE INCLUDES:
Custom Exhibit space
1 table
3 chairs
6 FIXTURES (HANG BARS/SHELVING)
1 waste basket
1 BOOTH SIGN
set up fees
300 lbs complimentary drayage
(Product only)
500 WATTS ELECTRICAL
COMPLETE SET UP AND DISMANTLE
LABOR
†Full payment must be received by October 22, 2010 for the above rate to apply.
Rates will increase after October 22, 2010.

FEBRUARY 14, 15, 16, 2011
MORE EVENTS, PARTNERS AND PROMOTION
THAN ANY OTHER EVENT IN FASHION.
the partners
GOLF MAGAZINE / WGSN / MENSWEAR MAGAZINE / THE DONEGER GROUP / FASHION SNOOPS / TPC
SUMMERLIN / HARD ROCK HOTEL / HEINEKEN / TheHOTEL / MIGHTY FINE / PALMS HOTEL / PANTONE
RACKED.COM / SPORTSWEAR INT’L / SWAROVSKI ELEMENTS / WGSN / WWD
THE PERKS
BUYER RECEPTIONS / VIP CAR SERVICE / PORTRAIT GALLERIES / SHOW DAILIES / FREE INTERNET
ACCESS / PHOTO BOOTHS / COCKTAIL HOURS / SEMINARS / TREND GALLERIES / VIP PROGRAMS
SHOW BAGS / OFF-SITE EVENTS

PEOPLE ARE TALKING
FEBRUARY 14, 15, 16, 2011
“Buying clothing, shoes, and
accessories at the same market
makes for a more coordinated and
more profitable buy. Thanks for this
great addition to an already
wonderful MAGIC Show.”
- Gene Rees/Owner, F Rees Co
“ Having men’s wear, ladies wear and
the new shoe show at MAGIC really
helps make our buying trip a one stop
shopping experience.”
- Dean Boone, Hornor & Harrison
“ Excellent! That’s how I would sum
up our first-time participation in
February’s show. The retailers were
there in abundance and we made a
number of valuable contacts plus
wrote several orders. We couldn’t
have asked for a better first-time
experience and we’re already
planning for August 2010!”
- Mark Block, President, Ceceba USA
“ The move of Project and Magic
under one roof was ideal. It helped us
plan our day and see many vendors
that we would have missed if the 2
shows were not under 1 roof. Project
continues to amaze me. Great show.”
- Todd Epperly, HALLS MERCHANDISING
“ MAGIC has always been the
definitive, all inclusive, not-tomiss
trade show; and now MAGIC
continues to find ways to make the
buyer feel like a partner in an industry
of constant change.”
- Allan Petrie, J HAMPTON
“I had yet another excellent
experience with MAGIC. The
atmosphere of the show was more
business oriented than ever before.
As usual the staff was very helpful
during the setup process.”
- Parth Sharma, President, 191 Unlimited
“ Bloody brilliant! Our first time in the
U.S., MAGIC’S PREMIUM SHOW –
an explosive mix.”
- Mathon Grey, SOCIAL SUICIDE

AND SO IS THE MEDIA
FEBRUARY 14, 15, 16, 2011
“ The MAGIC Marketplace kicked off with a
good start for many exhibitors. Buyers and other
attendees turned out for an opening day that beat
many expectations.”
- California Apparel News
“ [MAGIC] offered more premium ranges, a better
layout and some choice indie touches.”
- Worth Global Style Network
“ The remade, remixed and remodeled MAGIC
won early approval.”
- Women’s Wear Daily
“ MAGIC and WWDMAGIC find good sales in bad
times…a happy reversal of fortune.”
- California Apparel News

WE’D LOVE TO HEAR FROM YOU
FEBRUARY 14, 15, 16, 2011
Jon Kapelson
Vice President Mens
JKAPELSON@ADVANSTAR.COM
603.521.8931
Deborah Haessig
Account Executive
DHAESSIG@ADVANSTAR.COM
818.227.4451
TO ATTEND
Christian Glazier
Retail Relations Specialist
CGLAZIER@MAGICONLINE.COM
818.227.4117
Rob Weinstein
Director of Marketing
RWEINSTEIN@MAGICONLINE.COM
818.227.4433
For registration information, brand listings, preferred hotel
accommodations, and special events check us out at
www.magiconline.com