Open Innovation & Crowd Sourcing
Open Innovation & Crowd Sourcing
Open Innovation & Crowd Sourcing
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14/06/2011 © 100%<strong>Open</strong> 2010<br />
1<br />
Enterprising Knowledge<br />
17 th June Berlin
<strong>Open</strong> <strong>Innovation</strong> & <strong>Crowd</strong>sourcing<br />
14/06/2011 © 100%<strong>Open</strong> 2010<br />
2<br />
Innovating with partners<br />
by sharing the risks<br />
and the rewards.
<strong>Open</strong>ing up your business models<br />
14/06/2011 © 100%<strong>Open</strong> 2011<br />
3<br />
Co-branding<br />
Spinout<br />
Delivery partnership<br />
Alliances<br />
Proprietary supplier<br />
Minority stake<br />
Out-licensing<br />
Joint venture<br />
In-licensing<br />
Collaboration<br />
Royalties<br />
Majority stake<br />
<strong>Crowd</strong> sourcing<br />
Cooperation<br />
Ideas competition<br />
R&D<br />
Market<br />
research<br />
Closed<br />
Co-Creation<br />
Acquisition<br />
Creative commons<br />
Customer<br />
feedback<br />
Suggestion<br />
schemes<br />
<strong>Open</strong> source
Know-How or Know-Who?<br />
14/06/2011 © 100%<strong>Open</strong> 2010<br />
4<br />
“Networking is only a letter<br />
away from not working.”<br />
Chris Powell
Know-How & Know-Who?<br />
14 June 2011 © 100%<strong>Open</strong> 2010 5
Lessons Learned<br />
14/06/2011 © 100%<strong>Open</strong> 2009<br />
6<br />
“99.99% of the smart people<br />
don’t work for you.”<br />
Neville Sonnenburg, P&G
(Reluctant) Pioneers<br />
LEGO<br />
14/06/2011 © 100%<strong>Open</strong> 2010<br />
7<br />
Lego Mindstorms is LEGO’s most successful product range ever and has helped shift<br />
their strategy from a toy manufacturer to an innovation platform.
Lessons Learned<br />
14/06/2011 © 100%<strong>Open</strong> 2009<br />
8<br />
Find and engage your top 1%.
Virgin Atlantic<br />
14/06/2011 © 100%<strong>Open</strong> 2009<br />
9<br />
Virgin Atlantic’s return on investment has been 10:1, better value than using a commercial<br />
third party for system development, and for more radical ideas.
Lessons Learned<br />
14/06/2011 © 100%<strong>Open</strong> 2009<br />
10<br />
“The future reveals itself<br />
through the peripheral.”<br />
JG Ballard
McLaren & NATS<br />
14/06/2011 © 100%<strong>Open</strong><br />
11<br />
McLaren’s predictive F1 software allows air traffic controllers to predict how aircraft are<br />
likely to act at airports, overcoming costly and dangerous uncertainty.
And Finally…<br />
14/06/2011 © 100%<strong>Open</strong> 2009<br />
12<br />
“More people pooling more<br />
resources in new ways is the<br />
history of civilisation.”<br />
Howard Rheingold
14/06/2011 © 100%<strong>Open</strong> 2010<br />
13<br />
Thank you<br />
Roland Harwood<br />
Co-Founder & Networks Partner<br />
South Building | Somerset House | Strand |London | WC2R 1LA<br />
Phone: +44 (0)20 8133 1006<br />
Email: roland@100<strong>Open</strong>.com| david@100open.com<br />
Web: www.100<strong>Open</strong>.com<br />
Twitter: @rolandharwood | @deeyesbee
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