P L U R

P L U R
Joshua See
Founders
Marla Ongtao
Paolo Enrico Flores
Mission
Statement
What is the new
trend sweeping
the nation?

PLUR Peace Love Unity Respect
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Joshua See
Founders
page 3
Marla Ongtao
Paolo Enrico Flores
Company Background
PLUR (Peace, Love, Unity, Respect)
is an online marketplace. Founded
in 2014, a group of individuals
passionate towards footwear
created a platform for buying,
selling and trading of shoes. PLUR’s
site is dedicated to fixed price
trading and enables trade on a
local, national and international
basis. Also, PLUR offers a wide
variety of features and services
that enable members to buy and
sell on the site quickly and
conveniently. PLUR is dedicated to
its sneaker community of members,
on the site quickly and
conveniently. PLUR is dedicated
to its sneaker community of
members, and has numerous
services, which enhance the
trading experience. Our
marketplace services include:
online payments by PayPal to an
escrow service; a wide array of
Buyer and Seller tools; and
Preferred Solution Provider
programs.

COMPANY BACKGROUND
+
PLUR’s mission and
vision statement
PLUR’s mission is to provide an
online marketplace where peace, love,
unity, and respect are promoted. The goal
here is to have legitimate buyers and
sellers that would not try to outwit or
cheat the other.
PLUR’s vision is to have a perfect
marketplace where people would respect
each other and would be able to purchase
and sell products for the correct prices,
with a smart, searchable website, easy-tofollow
instructions, clear and secure
payment methods, and fast, quality
transactions, enabling economic
opportunity around the world.
PLUR’S strategy:
1. Establish a larger user base – to
attract new users.
2. PLUR will concentrate on local
trading, and in the future
international trading.
3. Create a strong brand by relying on
viral marketing.
4. Broadening the trading platform by
extending its core business into
other attractive niches.
5. Maintaining a strong community
affinity by fostering direct
interaction between buyers and
sellers with similar interest in
footwear that would create loyal,
active community of users.
INDUSTRY BACKGROUND
While measuring the Internet’s reach is far from an exact science, no
online census reports would dispute claims that hundreds of millions of
individuals across the world are active Internet users (Morgan, J., 2006).
Rapid developments in e-commerce and e-technology have
accelerated intra-business and inter-business online transactions during the
recent years. Given the explosive growth in Internet-based technologies and
e-commerce, a growing number of brick-and-mortar trading activities have
moved to the Internet, and are typically conducted via web-based systems
called e-marketplaces that enable automated transactions and collaboration
between buyers and sellers (Yu, C., 2007). Online markets have
dramatically altered the retail landscape. By eliminating barriers associated
with geography as well as the physical costs of maintaining a storefront,
online markets have created a “democracy” of buyers and sellers (Morgan,
J., 2006).
The online marketplace industry has grown exponentially in the last
few years. In the past, people were hesitant to purchase and trade products
or services online because of security issues. With new strategies like
encryption and other security measures, the industry has boomed and there
are now several household online marketplaces like eBay, Amazon, and in
the Philippines, Sulit.com (now known as OLX.com).

Competitor Analysis
Comparative
Features
• Search Bar
• Categories
• Assortment of
products
• Online
Marketplace
• Mobile
Application
Lazada’s Mission Statement
Lazada strives to provide an
assortment of goods from credible and
well-known brands to the customer
through the use of e-Commerce and
subsequent innovations.
OLX’s Mission Statement
OLX aims to give the privilege of
selling to anyone who wants to avail of
their services. They encourage the
exchange of goods and services
through allowing the user to advertise
his products in their site.

Elements of the Business
1 Value Proposition
Due to the fast growing technology
industry, many people are inclined
to online shopping rather than
going to the mall and going store
to store. Some people prefer just
browsing the Internet for whatever
item or service that they require.
Everyone wears shoes, and there
are shoes for every event or
occasion. PLUR is the perfect
online marketplace to go to
because it provides convenience,
as well as security for online
sellers and buyers. Purchasing
items online can be less timeconsuming,
and cheaper because
you will be able to look for another
seller easily. This makes PLUR a
great place to sell and browse for
footwear because there will be a
lot of sellers and buyers.
2 Revenue Model
PLUR will make money through
the online advertisements that
companies will pay for. There
will also be a listing fee which
means that it will charge a
small amount to sellers
whenever they post a product,
with more expensive items
having a higher listing fee.
There will also be a final value
fee that will be charged to the
sellers once an item of theirs is
sold. Also, there will be an
escrow service that buyers and
sellers will utilize to prevent
scamming. The escrow service
will charge 1% of the total
value paid by the buyer.
3 Market
Opportunity
Our target market is anyone
and everyone who wears shoes.
In the past, shoes were used as
a necessity to keep our feet
protected, but nowadays, shoes
can be considered as both a
necessity and a fashion
accessory. People today like
being trendy and being “in”, so
PLUR has large potential and
many opportunities for growth
in the future.

4 Competitive
Environment
Direct competitors would be
other online marketplaces.
Locally, the direct competitors
are OLX.ph, Zalora, and Lazada,
etc. For international direct
competitors, we have eBay,
Amazon, etc. Indirect
Competitors would include
shoe retailers in malls,
department stalls, Instagram
and Facebook sellers, and etc.
For social and technological
trends, innovations in the way
people purchase products and
how businesses distributes
their products can affect the
competitive environment of the
company. PLUR can inaugurate
the idea of a “long tail,” in
which businesses or individuals
could offer a wider variety of
products that were sold at
smaller volumes because of
decreased distribution costs.
5 Competitive
Advantage
Unlike other online
marketplaces, we have an
escrow service that can
guarantee both parties’
security. Although the escrow
service will be paid for, it is very
important for both the buyer’s
and seller’s security because
the money will be held by PLUR
until the seller delivers the
goods to the buyer. Once the
buyer confirms that the delivery
has been made, PLUR will
release the payment to the
seller.
6 Market Strategy
The target market would be
people who loves collecting
shoes especially shoes that are
hard to find and are collectible.
PLUR will use social media
platforms like Facebook,
Instagram, Etiam and eu Twitter ipsum. to
promote Donec itself. ac There arcu. are PLUR
coupons, PLUR discounts and
PLUR promotional code at the
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known deal sites in the country.
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We will also use search engine
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optimization techniques, so
that PLUR
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would
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appear
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on the
top of
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the search
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engine
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results
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whenever eu eros people lobortis look vehicula. for
shoes. Lastly, we would also
ask for the help of the
Philippine Sneakerheads
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Community Facebook Group to
promote PLUR.
7 Organizational Development

Operations
All operations will be done
through the Internet. PLUR
will monitor the posts that
will be made online, and set
up a bank account that will
serve as the
aforementioned escrow
service for the users. Also,
the company will make use
of PayPal for transacting
payments. PLUR will also
make sure that there are no
illegal items for sale. There
will be a physical office for
PLUR, to ensure that the
operations are running
properly.
Marketing Plan
Target market
The intended target market would be
young people and sneakerhead
members (young or old) who love
collecting and wearing different pairs
of shoes.
Market Needs
• To have the best online
marketplace for shoes in the
Philippines and in the world.
• To have a variety of collectible and
hard-to-find items
• To be more efficient and
convenient for the members of
PLUR
• To have direct interaction between
buyers and sellers with similar
interest
Market trends
• There has been a significant
increase in the usage of premium
footwear.
• In the past, shoes were used mainly
to protect feet from terrain, but
nowadays, shoes serve as
protection, as well as, fashion
accessories
SWOT ANALYSIS
Strengths · Strengths:
Weaknesses:
Opportunities
Threats:
• First internet
marketplace in the
Philippines focused on
selling shoes
• Convenient payment
System
• Convenient shopping
experience
• Availability of hard-tofind
· and Weaknesses:
collectible
footwear
o First internet • marketplace Open to number in the of Philippines • focused Growing on number selling of shoes
fraudulent activities
• Forms of theft could
include redistribution of
stolen goods
• Unscrupulous individuals
can exploit the C2C
business model
• System breakdowns
could disturb trading
activities of PLUR
o Convenient payment System
o Convenient shopping experience
o Availability of hard-to-find and collectible footwear
online shoppers
• Become a retailer
• Increase services and
product portfolio through
acquisition
• Open more online stores
in other countries
o Forms of theft could include redistribution of stolen goods
• International competitors
competing in the domestic
market
• Attack by illegal practices –
e-mails are sent to
unsuspecting PLUR users
pretending to come from
PLUR
• Online security
• Regional low cost online
retailers
• Some costs cannot be
controlled by PLUR –
delivery charges and credit
card charges (Credit cards)
o Unscrupulous individuals can exploit the C2C business model

4 P’s
Product:
Price:
People:
Promotion:
• PLUR offers a wide variety
• PLUR educates sellers in
negotiating and finding the
best price for selling an
item in the marketplace
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of footwear
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and allows
rutrum
for
turpis. In ac est nec
lacus any buyer dapibus to be able placerat. to
easily purchase and process
safe transactions through • PLUR’s costs to sell an item
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online are
ante.
lower
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compared
at diam.
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material product, their • The price of posting items
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is the low-cost
attractive to anyone looking
sed,
advertisement
nisl.
“space” any to sell footwear’s online
person interested in selling
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reasonable fee to showcase
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non ligula porta tempus. Aliquam nonummy sollicitudin massa.
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Marketing Objectives
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• Ages 16-25
• Mauris College nunc students neque, and
working people
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sit amet, pretium
rhoncus, ante.
· To create an increasing stream of
ridiculus consumers mus. from Aenean the company’s target
market
· Increase sales by 10%
· Establish PLUR as the leading
online marketplace for buying shoes
Positioning
• PLUR uses Facebook,
Twitter and other social
media available on the
internet. Also, PLUR
advertise through
tarpaulins and flyers and
by word of mouth. They
also sponsor events and
ask for Sneakerhead
community’s support.
• The company would use its
competitive advantage in
order to attract more
customers as well as
maintaining a peaceful,
loving, united, and
respectful environment for
members.
Marketing Strategy
· Use social medias such facebook, twitter and instagram in order to
make the target market informed
· Provide discounts, freebies, and other promotional strategies to
encourage people to buy and sell their item(s)
· Have an elite membership to be prioritized and get discounts as well
as reserve shoes

Financial Projections
2014 2015 2016
Revenue 500,000 800,000 1,400,000
Expenses
-Operating 200,000 200,000 200,000
-Salaries 150,000 300,000 450,000
-Domain Name 500 500 500
Net Income 149,500 299,500 749,500

Support to nation building
We believe that everyone in the world should have at least one pair of
shoes. There are many people who have multiply pairs of shoes, or even
have collections of very expensive shoes, while there are people that cannot
afford a single pair of shoes. Part of the revenue of PLUR would be
donated to the PLUR foundation, whose goal is to provide footwear for
people who cannot afford any. With the name itself, PLUR promotes
Peace, Love, Unity, and Respect, which is in line with what we Filipino’s
believe in.

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10, 2014.
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