ORGITECH

AUGUST 2014 ISSUE

The online gaming industry is constantly growing and evolving. It is a broad
industry that can be divided in major categories. Online gaming is fairly easier
to use and more convenient compared to other types of video games. Game
portals like Newgrounds and Y8.com do not require excessive hardware and
software requirements and are also easily accessible. These game portals
usually host Flash online games, which are very easy to make. In the early to
mid-2000s, game portals were at its peak as many Internet users were playing
in these kind of websites. But with the rise of newer technology, game portals
have been declining. 3D games are easier and also cheaper to develop now,
which is why gamers are switching from Flash games to 3D games. Today, only a
few of these game portals have expanded its operations. Newgrounds have
expanded its features through the addition of movies, art, and audio. Game
portals are fast declining, and Orgitech plans to be an exemption of this trend
and succeed in the gaming industry.
Original Innovations & Technology (OrgITech) started in 2014 by three De
La Salle University students namely Jozef Dating, Ivan Gervasio and Jason
Magat. These students like to play computer games and because of their
passion for gaming, they decided to put up an online business in which they
created a game portal that offers different kinds of quality computer games
that it will make it easier to search for games. Also, the students also want
to integrate interactivity between gamers so that they’ll be able to socialize
with each other that can result into starting friendships.
To be able to offer
good quality games
and good quality
customer services to
the customers
To be the best gaming
portal that values the
customer gaming
satisfaction and
bridge in building
friendships.

Newgrounds is an entertainment and social media website that primarily
hosts online gaming. Founded in 1995 by Tom Fulp, the website mainly hosts Adobe
Flash animations and games. The game portal’s offices are currently located in
Glenside, Pennsylvania. Newgrounds members can submit games through Flash
content. Through the years, Newgrounds has expanded its operations. In 2009, its
website got a revamp by switching to a wide layout design. Users can watch movies,
listen to music, and browse works of art like illustrations, 3d art, and other digital
art. Membership accounts are free. The benefits of having an account are the ability
to post in forums, review submissions, file storage, share movies, audio, and art,
keep a favorites list, accumulate stats and etc. Newgrounds generate profits mainly
through advertisements.
Orgitech can adopt some of the features of Newgrounds. Operations can not just be
limited to games, but it could expand to movie and audio streaming as well. Adding
these features would expand the target market of Orgitech, thus more site visitors.
The Newgrounds web layout can also be used as a basis in designing Orgitech’s
website as it is easy to use. Having a web layout that is easy to use is very
important, as site visitors tend to stop using a website that is complicated to
navigate.

Y8.com is an online gaming website that primarily hosts Flash games. Members
can submit Flash online games that other users can play to the website. It also
hosts 3D games, JAVA, Shockwave, and also Android games. Registration is free
and today, users can play over 50,000+ free online games in Y8. Y8.com generates
profits mainly through advertisements.
Orgitech can adopt some features of Y8.com as it has proven to be
one of leading online gaming websites. Orgitech can expand its range or games by
also hosting 3D, Java, or Shockwave games. It can also host mobile games in the
future by hosting Android games.

According to mobile FOMO, The future of mobile gaming is not necessarily about
apps. Apps have their limitations and mobile Web-game portals are opening up a
new world for the next generation of developers. Picking platforms is killing
creativity while portal sites are gaining partners daily. Entrepreneurs and
developers are increasingly investigating the rising power of HTML5-based game
portals. The site offers many different kinds of games that can be played for free
and also offers a premium package that consists of appealing perks and promos .
The site also comes along with a social network which enables the gamers to
interact with each other.
The majority of the revenue of the business will come from the advertisements and
commissions upon purchase of the game while also generating income from the
premium subscribers of the website. The clients of the company can pay their
transaction by way of credit card or carrier billing. This would enable easier
transactions for both of the parties involved.
The target market of the company are the computer gamers and game
developers. The online gaming market has a sustainable increase in the
succeeding years. The market is forecasted to increase to $41.4 million by
2015 (statista,2014).

Direct Competitors: Other gaming website portals
Indirect Competitors: Gaming consoles, social media games,
online gaming stores, mobile app stores
The competitive advantage of the company is that it offers a premium
package for registered users that includes discount privileges, promos and
premium games. In addition is that the company offers global chat that
enables the users to interact with each other whether playing the games or
not.
•having promotional packages
•use of social media
•advertisements
The company’s marketing strategy will primarily focus on
promoting itself through social media. This is because it is
one of the most effective way of spreading information with
a low amount of cost.

1. The operations of the company are done in the
office in Makati City.
2. The activities such as marketing, purchasing and
advertising transactions are conducted online.

•computer gamers
•computer game developers.
The market tends to prefer games which have high levels of
interactivity with other players. In addition, the people in
the market are attracted by simple and competitive games
that would entice them to play more and more of that
specific game.
•Features of the site (global chat)
•Availability of trial games
•Dedicated customer service
•Games available are limited
•Heavily dependent on game developers

•Increasing access to computers
•Collaboration with game developers
•To also offer other media such as music and movies
•Competitors of the company
•Hackers
•Connection problems
•Switch of game developers to other sites

In connection to the business of the company, the OrgiTech site
serves as an avenue and also opportunity for Filipino game
developers to introduce the games to the public. In addition,
the company was able to generate jobs for Filipinos. Another
thing is that this business shows that the Filipinos are catching
up in the technological business industry.
This site also gives the people to enjoy the many different kinds
of games available and it also includes a social networking
feature in which it enables the gamers to interact with each
other while playing the game or not.

Fulp, T. (n.d.). Newgrounds History. Retrieved August 9, 2014 from
http://www.newgrounds.com /wiki/aboutnewgrounds/history
Game Portal. (n.d.). In Wikipedia. Retrieved August 9, 2014 from
http://en.wikipedia.org/wiki/Game_portal
mobile FOMO. (2014). Mobile Gaming Trends: The Return of Portals.
Retrieved August 9, 2014 from
http://mobilefomo.com/2014/07/mobile-gaming-trendsreturn-portals/
statista.(2014). Size of the Online Gaming Market from 2009 to 2015.
Retrieved August 9, 2014 from
http://www.statista.com/statistics/270728/ marketvolume-
of-online -gaming-worldwide/
The online gaming market. (n.d.). In b.win party. Retrieved August 9,
2014 from http://www.bwinparty.com
/AboutUs/OurMarkets/The%20online%20gaming%2
0market.aspx
Y8.com. (n.d.), In Y8.com. Retrieved August 9 , 2014 from
http://www.y8.com/