INDIA - Singapore Tourism Board
INDIA - Singapore Tourism Board
INDIA - Singapore Tourism Board
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Driving Value and Desirable Experiences<br />
Objectives<br />
FIT/ F&E<br />
Group<br />
Traffic<br />
Stopover<br />
Traffic<br />
Domestic<br />
Program<br />
• To increase the ‘value’ of group travel itinerary for the targeted markets under the<br />
recovery programme<br />
• To directly incentivise <strong>Singapore</strong> based ground handlers through matching of<br />
attraction tickets committed in the package.<br />
• Incentives aimed at engaging stakeholders along the value chain for group travel:<br />
Ground<br />
handlers<br />
• 3D2N (continuous)<br />
package<br />
• At least 2 gated<br />
attractions<br />
• In-market TA<br />
consortium to bundle<br />
attractive airfares<br />
Attractions<br />
• Work with ground<br />
handlers to offer<br />
value for money<br />
experience<br />
• Co-investment in<br />
terms of offering<br />
special price to<br />
STB<br />
STB<br />
• Match attraction<br />
tickets committed<br />
by ground<br />
handlers<br />
• Launch A&P<br />
campaign inmarket<br />
In-market<br />
TA<br />
consortium<br />
• Co-share marketing<br />
efforts with STB RO
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