âThe Sustainability Report Card: How to Avoid GreenWashingâ

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Definitions code of conduct and code of ethic Code of Conduct* Explains explicitly what appropriate behavior is by identifying what is acceptable and unacceptable Code of Ethics Is a statement of principles or values that guide behavior by describing the general value system within and which an organization attempts to operate in a given environment *Codes may also be referred by a variety of titles such as “Standards of Practice”, “ Code of Behavior” and “Standard of Professional Conduct” Codes are the most common approach to institutionalizing ethical behavior and aid in understanding the relationship with stakeholders. Source: Sexty, R., Canadian Business and Society, Ethics and Responsibility First Edition (2008), McGraw-Hill Ryerson Limited, Canada
Compliance-based (code of conduct) vs. Integrity-based approaches (code of ethics) Compliance-Based • Rules, laws • Conformity with externally imposed standards • Prevent criminal misconduct • Lawyer driven • Educational approach: policies and rules, legalistic • Employee discretion: limited • Control: auditing CODE OF CONDUCT • Specific • Prescription/directives • Uniformity • Enforceable statements of specific behavior Integrity-Based • Values, ethics, guiding principles • Self-governance to chosen standard: self imposed • Enable responsible conduct • Management-driven • Educational approach: policies and rules, but also guidelines and awareness through leadership • Employee discretion: increased • Control: accountability, organizational systems, and decision processes CODE OF ETHICS • General • Values/principles • Judgment • “Empowerment and Aspiration” Source: Sexty, R., Canadian Business and Society, Ethics and Responsibility First Edition (2008), McGraw-Hill Ryerson Limited, Canada
Page 1 and 2: “The Sustainability Report Card:
Page 3 and 4: Greenwashing - definition and perce
Page 5: Sustainability color prism SOCIAL S
Page 9 and 10: Why communicate sustainability ? S
Page 11 and 12: What do stakeholders want to know?
Page 14 and 15: Prevention Know the types of greenw
Page 16 and 17: The Seven Sins Of Greenwashing 1. T
Page 18 and 19: If a product claims to be green in
Page 20 and 21: Vagueness Terms such as "allnatural
Page 22 and 23: Lesser of two evils Even if a green
Page 24 and 25: Worshiping false labels Often, a pr
Page 26 and 27: Greenwashing index scoring criteria
Page 28 and 29: The towel message 1. "Help Save The
Page 30 and 31: Approaches to Reporting • “Me t
Page 32 and 33: Report Structure • By stakeholder
Page 34 and 35: Sustainability Communications Don
Page 36 and 37: Reporting Challenges Developing fi
Page 38 and 39: Summary and basic principles of sus

âThe Sustainability Report Card: How to Avoid GreenWashingâ

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âThe Sustainability Report Card: How to Avoid GreenWashingâ