Tourism in Bhutan - Switch Asia
Tourism in Bhutan - Switch Asia
Tourism in Bhutan - Switch Asia
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<strong>Bhutan</strong> Low Carbon <strong>Tourism</strong> Project<br />
Location:<br />
Duration:<br />
<strong>Bhutan</strong><br />
10 th January 2012 to<br />
10 th July 2015 (42 Months)
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Facts & Figures:<br />
Objective:<br />
To promote susta<strong>in</strong>able<br />
production and consumption<br />
practices across the tourism<br />
value cha<strong>in</strong> of <strong>Bhutan</strong> coupled<br />
with susta<strong>in</strong>able livelihood<br />
development<br />
Grant: 1,085,089 Euro (90%)<br />
Target Group:<br />
• Industry associations<br />
• 200 Tour Operators<br />
• 100 Hotels & Restaurants<br />
• 200 Guides<br />
• 25 artisans & shops<br />
• Key government agencies<br />
•Tourists<br />
• Service providers / consultants<br />
Beneficiaries:<br />
• Entire tourism value cha<strong>in</strong><br />
• Citizens of <strong>Bhutan</strong><br />
• Domestic and <strong>in</strong>ternational tourists<br />
Associates:<br />
• <strong>Tourism</strong> Council <strong>Bhutan</strong> (TCB)<br />
• Nature Recreation and Eco-<strong>Tourism</strong> Division (NRED)<br />
• Royal Society for Protection of Nature (RSPN)<br />
• National Environment Commission (NEC) & others<br />
:
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How to make a difference….<br />
• Use associations to reach <strong>in</strong>dustry & upscale<br />
• Value cha<strong>in</strong> approach: l<strong>in</strong>k hotels, guides, tour<br />
operators, restaurants, suppliers, community &<br />
tourists to create a market for low carbon tourism<br />
• ICT tools to dissem<strong>in</strong>ate <strong>in</strong>formation, case studies,<br />
toolkits<br />
• Tra<strong>in</strong><strong>in</strong>g of Tra<strong>in</strong>ers (CPD), Tra<strong>in</strong><strong>in</strong>g of <strong>in</strong>dustries,<br />
1-1 <strong>in</strong>dustry support, service providers<br />
• Regular stakeholder and <strong>in</strong>dustry consultation
How to make a difference….<br />
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Impact <strong>in</strong> numbers (till now &<br />
planned)<br />
• 600 tourism SMEs<br />
• 20 <strong>in</strong>dustry assoc staff<br />
• 20 stakeholder staff<br />
• 15 service providers<br />
Monitor<strong>in</strong>g:<br />
• Basel<strong>in</strong>e survey and site<br />
visits<br />
• SCP events, stakeholder<br />
fora, regular meet<strong>in</strong>gs<br />
Activities<br />
Project setup<br />
Awareness<br />
Basel<strong>in</strong>e Survey<br />
Capacity Build<strong>in</strong>g<br />
Basel<strong>in</strong>e Survey<br />
Outputs<br />
Manuals & Toolkits on<br />
Low carbon practices<br />
Dev. of Susta<strong>in</strong>able<br />
<strong>Tourism</strong> Products<br />
Policy Issues<br />
Target and Impacts<br />
Key Associations, Key Govt<br />
sectors, Technical Team<br />
600 SMEs, 20 Industry<br />
Association staff, 20<br />
stakeholders<br />
Data from 7 sub-sectors (Tos,<br />
Hotels & Restaurants, Guides,<br />
Suppliers, Ecolodges,<br />
Campsites, Handicrafts)<br />
Tra<strong>in</strong><strong>in</strong>g of Industry<br />
Reports (sectorwise),<br />
Benchmarks, outputs for<br />
Manuals and Toolkits<br />
For the tourism value cha<strong>in</strong><br />
Low carbon tourism packages<br />
Policy<br />
recommendations/exchange<br />
with key Govt. agencies and<br />
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Steps to communicate lessons on<br />
replication and impact:<br />
Communication strategy:<br />
• Initial Visibility, Domestic campaign & Intl campaign<br />
Susta<strong>in</strong>ability:<br />
• PPP, Value cha<strong>in</strong> <strong>in</strong>tegration, Tra<strong>in</strong>ed Tra<strong>in</strong>ers,<br />
Tra<strong>in</strong>ed <strong>in</strong>dustry, One-stop-shop<br />
• Low carbon sector report, Web portal (toolkits, case<br />
studies and decision mak<strong>in</strong>g tools)<br />
• New projects & <strong>in</strong>dustry supported <strong>in</strong>itiatives to be<br />
targeted
THANK YOU !<br />
Project Office<br />
C/O ABTO , PO Box 938, Drimey Lam,<br />
Off Doebum Lam<br />
Thimphu, <strong>Bhutan</strong><br />
Tel:+975-2-322862<br />
Fax: +975-2-325286<br />
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