Sustainable Consumption - SWITCH Asia
Sustainable Consumption - SWITCH Asia
Sustainable Consumption - SWITCH Asia
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
Consumer Awareness<br />
A unique method to hold the attention of a<br />
captive audience on a very crucial concept like<br />
Fairness in Trade was attempted through the<br />
medium of film. Our idea was to screen a film<br />
on a basic idea on fairness in trade that could<br />
make sense to a person while being<br />
entertaining. The intention was to leave<br />
behind a message that would be recalled at<br />
the time of the purchase when the need to<br />
buy a Fair Trade product arose.
Change language