Market Research Market Research

WHAT'S INSIDE
NEWS, REVIEWS, ANALYSIS, CONCLUSIONS
ISSUE SEPTEMBER 2014
Market Research
In review
Digital
vs.
Print
Publishing
Is print publishing still profitable? Will
digital publishing win the battle?
REVIEWS INSIDE STORIES
Joomag and
Digital
Publishing
Digital
Interactive
Publishing
Publishing
Industry
at
Large

JOOMAG AND DIGITAL PUBLISHING
REVIEWS
Who is Joomag?
BY YOAV NAVEH
The all in one solution for creating,
tracking and monetizing your digital interactive magazines
2
Joomag is a SaaS digital publishing and
hosting company offering an all in one
digital interactive magazine platform.
Publishers supply their own content,
such as text and images, and are given
ability to create digital interactive
magazines by either using the
templates provided by Joomag or by
scratch using the easy to use magazxine
editor.
Joomag has integrated solutions for not
just publshing, but for distribution,
tracking, monetization, subscriber
management and branding. Joomag
offers native iPad support and is mobile
and HTML5 compatible. Joomag is the
only digital publishing company to offer
live-chat and US phone support.
With big name clients such as IBM,
Stanford University, Subaru and Verizon,
among others, Joomag has proven to be
the premier solution to equip publishers
with the tools to create, monitor and
monetize on their publications throught
the whole publication lifecycle. Whether
you are new to magazine creation, or a
seasoned pro, Joomag's easy to use
platform will get you on your way to
creating crisp, engaging and
professional digital interactive
magazines.
Features
PDF to digital
Magazine
templates
Tons of free
interactive
features
Tons of plugins
Professional
online editor

REVIEWS
DIGITAL PUBLISHING
Digital Publishing
As we trodd further in to the technology savvy
future, many traditional practices have gone
"digital". It is no suprise that one of the oldest
mediums of entertainment would follow suit.
But what is digital publishing? Digital publishing is
the act of putting together written, visual or audio
materials to be consumed electronically. Simply
put, it an be considered any type of publishing
that involves disseminating information or
entertainment by digital means.
The next question is straight forward; why should
we care? It is estimated that by the end of 2015,
over half of the traditional magazine and
newspaper circulation will occur electronically. As a
result of major print publication stores like Borders
closing, and as sales of easy to use, hand-held
devices rise, the reading habits of readers are
shifting from traditionally paperback publications
to electronic such as eBooks and digital
magazines.
Traditional print magazines are seeing a steady
decline in revenue per year while digital
publications are seeing a steady increase with only
traditional publishing companies standing in the
way. Print publishing is on a steady decline despite
still being the major medium of magazine
consumption. Regardless, consumers have become
far more engaged in the digitial realm. It has
become increasingly easier for consukers to not
only consume content digitally but to also spend
money, making digital publishing a serious and
viable alternative to traditional publishing
methods.
3

TOP PAID APPS
REVIEWS
The Competition
BY YOAV NAVEH
It's always good to know the
competition and here are listed Joomag's competition
Features
Professional service
Issuu allows the publisher to make custom digital
magazines as well as digital replicas. Free Issuu
acount includes access to the magazine editor,.
SEO optimization and social-media ready. Issuu
gave off the most professional impression of
Joomag's competition
Lots of features with
free account
Attractive website
Strong magazine
editor
Is not interactive
Many features
standard with
Joomag must be
paid for
Features
Pretty standard
services
Calameo is a pretty run of the mill digital
publishing platform. Left unimpressed by its rather
unaesthetic website, Calemeo offers no useful
features until the customer pays $79/mo.
No useful features
until you start
paying for the most
expensive plan
Basic/Premium
plans seem too
limited
Website not visually
appealing
4

Current competitiors are offering similar digital publishing services but only in the sense that they are
giving the consumer a medium by which to create flat digital publications.
what seems to be standard among all of these companies is a magazine editor that allows the user to
create both custom magazines and digital replicas, page viewing and navigation options, related
magazine lists, a "page turning" animation and pricing plans that offer more features the more the user
payas
None of these companies offer digital interactive publishing as the base model of their product. he ones
that do force the consumer to pay for their higher end plans. They all seem to be primiarly a digital
publishing platform with no interactivity.
Features
Is interactive
Attractive website
Publitas seems to be the only interactive digital
publishing platform among Joomag's competitors.
They do offer a wider range of features for free
users. Judging by their examples, it seems that
Publitas is focused on catalogues and eCommerce.
A lot of features
available without
paying
Seems to be mainly
geared toward
catalogues and
ecommerce
No examples shows
on websites
Features
Straight forward
Offers support
Yumpu seems to be a standard digital publishing
platform that allows the user to create custom
magazines or create replicas. It is the only one to
offer any kind of technical support as well ass the
only one to offer multi-branding.
Offers multibranding
Reader is
clunkly/slow
Not interactive
Basic digital
publishing platform
5

DIGITAL INTERACTIVE PUBLISHING
INSIDE
A New Way
BY YOAV NAVEH
Digital Interactive Publishing is an
exciting new way for readers and publishers to engage content
Digital Interactive Magazines (D.I.M) are digital magazines where the reader is able to
interact with the digital magazine through things such as links, pictures, videos and auto.
They exist to offer the reader and publisher a more engaging and interative reading
experience. Readers are given a guided experience specific to the content they are consuming
resulting in more meaning ad consumption and web impressions that are more likely to yield
resulsts.
The difference between a Digital Interactive Magazines and other digital mediums, aside
from its interactive nature, is that consumers psychology trust magazines more than most
other digital mediums. For example, readers trust a Digital Interactive Magazine rather than a
blog because the magazine is published. Blogs are often considered as opinion pieces and are
largely read with that association.
6

to Publish
Why do Digital Interactive Magazines exist? Why are they
beneficial? Click the reasons below to find out!
1. They compete for the attention of
online readers
Digital Interactive Magazines are able to keep the readers
attention for longer
2. Easy interaction between readers
and magazines
Things such as emails to contact, links, surveys, extra content,
registering, subscribing all become a lot easier.
3. Contains ads that the reader can
interact with
Only 30% of readers said they would ignore ads in
interactive magazines vs. 70% who said they would ignore
ads on regular websites of similar content
7

ADVERTISING IN INTERACTIVE MAGAZINES
INSIDE
More Effective Ad
BY YOAV NAVEH
Ads placed in Digital Interactive
Magazines are proving to be very effective
One of the main forms of revenue generation in the online sphere
is made through advertisments. Studies are showing that high
public receptiveness for Digital Interactive Magazines translates to
higher receptiveness and consideration for advertisements placed
in them.
Digital Interactive Magazines use push advertising, a method of
advertising that forces the consumer to stop what they are doing
and engage with the advertisement. Push advertising is a much
more direct form of advertising.
But just how well do Digitl Interactive Magazine ads fare when
compared to other digital medias? How likely is it to bring in
revenue?
8

s
Click below to see how effective ads in digital magazines are!
Digital Magazine ad revenue
is projected to be $12.4bn by
2018
Digital Magazine ads are
found to be more helpful or
interesting
Digital Magazine ads are
regularly ignored less often
Digital Magazine ads have the
least negative impact on
readers
9

THE STATE OF PRINT
BY YOAV NAVEH
STORIES
Printed Magazines...a Dying Breed?
Does the print publishing industry
have what it takes to keep up in the digital world?
The Alliance for Audited Media released their
data for the first half of 2014 regarding the print
publishing industry. The results were surprising
and point to the fact that the way consumers are
consuming content is shifting in the face of an
tougher economy and a more digital marketplace.
The reports stated that newsstand sales dropped
12% in US markets in the first half of 2014, while
paid subscriptions fell only 1.8%. In total, the
average circulation for 367 widely read print
magazines fell 1.9%. Overall magazine paid and
verified circulation fell 9.3% to 7.1 million. Despite
this bad news, the Alliance for Audited Media
reported that total digital subscriptions rose to
3.8%, up from 3.3% in 2013.
The magazines to take the worst hit have been the
celebrity magazines. Reports by The Wall Street
Journal and The New York Times revealed
declining figures for major publications.
Bauer Media Group's Woman's World was the
highest selling print magazine at newsstands
which saw a 16% decline from 2013 to 934,205
issues sold. Bauer Media Group's First for Women
was the second highest selling print magazine at
newsstands which saw 14% decline from 2013 to
865,665 issues sold. Hearst Corp. Cosmopolitan
was the third highest selling print magazine at
newsstands which saw a 25% decline in sales to
774,077 issues sold.
When it came to subscriptions the numbers told a
different story. Meredith Corp.'s Better Homes and
Gardens had the highest number of subscribers
with 7.6 million subscribers, a 0.2% increase from
2013. GameStop Corp.'s Game Informer Magazine
had the second highest number of subscribers and
was the number one in digital replica circulation.
there? Their numbers told an interesting story that
says a lot about how people prefer to consum
published goods.
InTouch Weekly saw a 23.5% decrease in newstand
sales but saw a 3% increase in subscriptions. Star
Magazine saw a 21.8% decrease in newstandsales
but a 16% increase in subscriptions. Life & Style
Weekly saw a 21.7% decrease in newsstand sakes
but an 8% increase in subscriptions. People Style
Watch saw a 32.8% decrease in newsstand sales
but a 23% increase in subscriptions. Vanity Fair saw
an 11.8% decrease in newsstand sales but a 3%
increase in subscriptions.
In an interview with the President of Heart
Magazine Int., David Carey, he revealed some
interesting insight in to the workings of one of the
largest magazine publishers in the industry.
Carey admitted that the magazine industry has
been suffering revenue declines for several years as
many advertisers and consumers are giving up on
print publications in favor of digital alternatives. He
noted that digital media is growing faster than
print in today's marketplace; the only problem is
that it is growing from a very small place. The
impications of course are that it will take either
time until digital publications account for the
majority of revenue for the major publishing
companies.
Many publishers are building up their own digital
ventures to compete with young websites but
while digital revenue continues to grow at Hearst,
Carey says, the publisher prefers to invest in digital
projects internally rather than buying out other
companies as is their usual tactic.
But what about otherm major magazines out
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STORIES
THE STATE OF PRINT
Below is the list of the top 25 digital subscription
growths by December 31, 2013:
1. Game Informer (GameStop), digital circulation:
2,305,816 (+89% over first half of 2012)
2. Maxim (Alpha Media Group): 259,529
(-8.9%)
3. Cosmopolitan (Hearst): 254,751 (+37.2%)
4. National Geographic (National Geographic):
160,077 (+18.9%)
5. Poder Hispanic (Televisa): 149,838 (-12.3%)
6. Reader’s Digest (Reader’s Digest): 147,149
(+248.8%)
7. Taste of Home (Reader’s Digest): 103,961
(+243.9%)
8. Popular Science (Bonnier): 98,389 (+5.8%)
9. ESPN the Magazine (ESPN): 92,197 (+20.4%)
10. OK! (American Media): 88,347 (+86.7%)
11. Parenting (Bonnier): 87,253 (+16.7%)
12. Men’s Health (Rodale): 85,842 (+44.2%)
13. O, the Oprah Magazine (Hearst): 84,632
(+4.2%)
14. Wired (Condé Nast): 84,118 (+22.3%)
15. Us Weekly (Wenner Media): 81,611
(+40.8%)
16. Nylon (Jaclynn B. Jarrett): 77,469 (+2.5%)
17. GQ (Condé Nast): 74,806 (+24.6%)
18. Food Network Magazine (Hearst): 67,727
(+65.1%)
19. Women’s Health (Rodale): 66,555
(+29.5%)
20. Star (American Media): 59,903 (+297%)
21. New Yorker (Condé Nast): 59,471 (+66.7%)
22. Esquire (Condé Nast Hearst): 57,795
(+41.7%)
23. Martha Stewart Living (Time Inc. Martha
Stewart Living Omnimedia): 56,068 (+28.7%)
24. Glamour (Condé Nast): 53,794 (+56.8%)
25. Vanity Fair (Condé Nast): 53,735 (+47.6%)
Drawing conclusions from the above, it seems
that the way readers consume content is
shifting. While newsstand sales are steadily
decreasing, subscription sales are actually
increasing for major magazine publishers
while being reported as decreasing by 1.8%
for the industry as whole. This may mean that
smaller publications, and the industry as a
whole, is seeing a decline.
Evidence indicates that many companies are
taking a hit in profits especially when it comes
to print sales Take for example Time Warner
who fell from $4.9bn to $3.9bn in 2014 .
Despite this, print will not be totally irrelevant
until digital printing makes up a larger portion
of their profit breakdown.
Print is still in demand and does make up the
greater part of revenue for these big
publishers,. The steadily increasing revenue
from digital publications will eventually catch
up and overtake print. Many people still enjoy
reading print, as shown by the increase in
subscriptions across the board. While many of
these publishers do offer digital versions of
their publications, there are most likely many
who are still receiving their issues in print.
As far as who from print will be switching to
digital, it is still too early to tell. As shown
above, the digital consumer base of magazines
is increasing but right now it makes up too
small a part of their revenue stream to warrant
going entirely digital. The fact of the matter is
that a lot of people are still consuming print. It
will take time before digital completely
overtakes print. It does however look to be
that digital publications are helping soften
blows from their losses in print.
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THE STATE OF PRINT
STORIES
A Glimmer of Hope
BY YOAV NAVEH
Among all the dark omens, there is
still a glimmer of hope for those wishing to pursue print
A Meredith Corp. owned website called
allrecipes.com is one of the most widely visited
recipe and food based websites on the internet. Me
redith recently announced that they will be
launching a print publication of their popular
website. Meredith saw huge success when for the
launch, there was 400,00 confirmed payments for
the first issue.
Is there still hope for the print industry? Who is still
buying print? It seems like the print magaziens that
are doing well, relatively speaking, have the
following in common.
First- the origins of the publication is digital. Like
shown with Meredith Corp. and allrecipes.com,
they already had a fan base on the internet. This
means that there were already people who were
consuming their content as consequently more
likely to purchase their magazine.
Second- Magazines focused on women seem to do
a lot better in print on average. As seen, Women's
World and First for Women are the most widely
sold magazines. Among others, it seems that the
largest consumers of print magazines are women.
Third- Magazines based on actual hobbies or
passions seem to fair better. Those magazines
about celebrities or pop culture seem to be doing
the worst.
12

STORIES
THE STATE OF PRINT
Conclusions
BY YOAV NAVEH
conclude on these observations
Digital publishing is growing very quickly and
proving to be profitable. PwC projects revenue
from digital magazines to reach the billions by
2018. As the publishing industry moves forward, it
is not a question of whether publishers should
consider going digital or not, but rather how they
should go digital.
Despite the favorable foracast for digital
publishing, print still accounts for the greater
majority of revenue for major publishers. Until
digital magazines become a considerable portion
of revenue, major publishers are going to be
hesitant on adopting a digital-based publication
platform.
In the wake of slowly declining print publication
industry, it is important to assess what is still
proving successful and what is not. Across the
board it appears that magazines focused on
women, and specifically their hobbies, seem to be
fairing the best. Women's World, First for Women,
Better Homes and Gardens and fashion magazines
report to be suffering the least. Conversley,
magazines focused on celebrities and pop culture
are taking the heaviest hits as print publishing sales
decline.
While newsstand sales are plumitting at a starting
rate, it does seem that subscriptions, both print
Time to connect the dots and
and digital, are actually increasing. Across the
board, publishers are reporting increases in
subscriptions. While these are not enough to
entirely curb yearly revenue loss, this may be
indicitive of consumption patterns that can be
exploited.
How does all of this fit together and what can we
do to take an advantage of this market
opportunity? Research indicates that, Game
Informer Magazine aside, publications focused on
women and their interest are actually some of the
best selling publications on the market for
newsstand sales, print subscriptions and digital
subscriptions. This may indicate that women are
actually the largest magazine consuming
demographic.
if David Carey and Meredith Corp.'s allrecipes.com
print publication venture has shown anything, it's
that major publishers are fighting to keep print
relevant.
Joomag is positioned well in the digital publishing
space. With competition to all offer essentially the
same tools at varying degrees with differentiated
pricing structures, Joomag is the only platform to
actually provide an interactive magazine
experience that is not entirely focused on
eCommerce.
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Thanks for reading!
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