Triz Workshop - June 2005.pub - Systematic Innovation, TRIZ

Lean Enterprise Research Centre
Cardiff Business School
“Researching, Applying, & Communicating Lean Thinking"
27-28 June 2005
Triz Workshop
In association with the Institute
of Mechanical Engineers,
Cardiff Business
School presents ‘21st Century
Triz’ by Dr Ellen Domb
(The PQR Group) & Darrell Mann
(Systematic Innovation Ltd)
Understand why so many innovations fail
Learn to create a self-sustaining innovation
culture
Learn systematically deployable tools and
strategies that will allow everyone to buy in
to innovation culture
Learn win-win, no-compromise problem solving
strategies
Create breakthrough solutions to real problems
Practical tools to immediately create bottomline,
tangible difference in your organisation
Suitable for Managers, Leaders, Project Managers, Change Agents, Change
Management team members, R&D engineers, scientists, researchers.
21 st Century TRIZ
(Theory of Inventive Problem Solving)
Breakthrough Systematic
Innovation
In today's competitive environment, the only
sure thing is change. Successful change requires
creativity and innovation yet
Dr Ellen Domb
genuine innovation is often very disruptive to
the structure and people of an organisation. Global Innovation
statistics reveal some startling facts:
Over 80% of innovations fail before they reach the market
Over 80% of those innovations that do reach the market
will also fail
Over 90% of innovations are delivered late, over-budget or
to a lower quality than was originally planned
Over 90% of collaborative innovations fail
TRIZ is the outcome of over 2000 person years of research into the
DNA of creative success. It is the only philosophy, method and toolkit
capable of tackling and generating breakthrough solutions in today’s
challenging and increasingly complex business environment.
This event will present the only UK workshop on a 21 st Century version
of the TRIZ methodology.
Contact: Claire Gardner
Gardnerca@cf.ac.uk
Agenda
Day 1
Defining The Situation
The human brain is designed to be much more effective at solving
problems than defining them. Consequently, we often jump to premature
conclusions about what a problem is and what to do about it. In
Day 1 we focus on the TRIZ problem definition tools to counteract this
tendency.
Topics Covered
• Big Picture Overview — the who, what, when, where, why of
TRIZ
• Ideal Final Result — defining the ideal outcome of any situation
& effective long-term strategic planning
• Resources — identifying and exploiting the untapped resources
in any system
• Complexity Management — complex system modelling tools
• Constraint Management — Strategies to identify, challenge
and manage constraints.
• Contradiction Identification — exploring the importance of
conflicts, trade-offs & paradoxes in innovation
Day 2
Generating Breakthrough Solutions
During Day 2 we learn to use the main TRIZ solution generation
tools.
Topics Covered
• Contradiction Elimination — the 40 known strategies for
creating breakthrough business
• Trends of Evolution — the 70 step-change trends of discontinuous
business and technical system evolution
• Putting It All Together — a complete start-to-finish innovation
process
Dr Ellen Domb is president of the PQR consulting group, co-founder of the TRIZ
institute, and editor of the TRIZ journal. A former Director of the Aerojet Electronic
Systems Division, Ellen has a Ph.D. in physics and co-authored the book ‘Beyond
Strategic Vision: Effective Corporate Action with Hoshin Planning’ - widely regarded as
the best Western book on the topic.
Darrell Mann is CEO of Systematic Innovation Ltd & founding President of the
European TRIZ Association. He consults with blue-chip companies around the world &
is author of the book series ‘Hands-On Systematic Innovation‘. An engineer by
background, he worked for Rolls-Royce for 15 years in R&D.

Booking Form
The Workshop is £450 for both days (VAT not applicable). Payment methods below. Accommodation is available at a local hotel,
Coed Y Mwstwr (£86 B&B). Quote ‘Cardiff Business School’. Tel +44 (0)1656 860 621 or enquiries@coed-y-mwstwr.com
Organisation
Address
Phone
Booker’s Name
Total Places Delegate Names Email
1
2
3
4
5
6
Payment (please tick)
Visa
Cardholder’s Name:
Cardholder’s signature:
Cheque
Invoice me
Card Number:
Expiry Date:
Purchase Order number:
Total no. of delegates x £450 = £
Invoice address (if different from above)
Notes: Fee per delegate £450; Make cheques payable to ‘Cardiff University’. Return to: Claire Gardner at Cardiff Business School (address below)
Location: Ford Waterton Centre
Address: Waterton Industrial Estate, Bridgend CF31 3WT
Tel: +44 01656 646400
Directions:
Workshop Location
From M4: Exit at Junction 35 on to A473 to Bridgend. After a couple of miles turn left at a roundabout (near retail park). Continue to next
roundabout and turn right. Follow road along sharp right & left bends until Ford site is seen on left. Proceed along road & Waterton Centre is
on left towards end of road.
For further information please contact: Claire Gardner
Workshop Contact Information
029 2087 6956 Gardnerca@cf.ac.uk
The Lean Enterprise Research Centre
Founded in 1994 by Daniel T Jones and Professor Peter Hines, the
Lean Enterprise Research Centre is a specialist research unit of
Cardiff Business School.
It acts as a catalyst for organisational change and business
improvement, through a range of collaborative, applied research
and educational programmes, involving a variety of organisations
from many sectors of the economy.
It is part of Cardiff University’s EPSRC funded Innovative Manufacturing
Research Centre.
The Centre offers vision, independence and innovative thinking, in
its quest to help organisations improve their performance and
become world class.
Lean Enterprise Research Centre
Cardiff Business School
Colum Drive
Cardiff, Wales, UK, CF10 3EU
Phone: +44 (0)29 2087 4544
Fax: +44 (0)29 2087 4556
Email: lerc@cardiff.ac.uk
www.leanenterprise.org.uk