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Smart Materials Solve Contradictions - Systematic Innovation

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<strong>Smart</strong> <strong>Materials</strong> <strong>Solve</strong> <strong>Contradictions</strong>:<br />

Connecting The Right <strong>Materials</strong> Solution To The Right Market Need<br />

Darrell Mann<br />

<strong>Systematic</strong> <strong>Innovation</strong>, United Kingdom<br />

Abstract<br />

In the paper, we propose that the primary value of any smart material comes from its contradiction-resolving<br />

abilities, and that the key to successful commercialisation of any smart material involves making the right links<br />

between a contradiction-solving material and a market need for that contradiction to be solved. The paper is<br />

divided into two halves. In the first half of the paper we discuss the theoretical basis behind the contradictionresolving<br />

importance in the innovation story and show that while it is already clear that a number of smart<br />

materials are technically ready for the market, it is rather less than clear that many markets are ready for them. In<br />

the second half of the paper, the attention turns to a number of mini-case study examples showing how smart<br />

material capabilities can and have been matched to real contradiction-eliminating market needs.<br />

Keywords<br />

TRIZ, Phase Change, Non-Linear<br />

1.0 Introduction<br />

The designer of a suspension system for an<br />

automotive application faces a difficult choice<br />

when it comes to specifying the optimum type of<br />

damping fluid. Sometimes the requirement is for<br />

a high viscosity; sometimes it is for low. When<br />

that designer makes the trade-off calculations to<br />

choose the right viscosity of fluid, they miss an<br />

enormous innovation opportunity, since the ‘ideal’<br />

damping fluid would possess both high and low<br />

viscosity.<br />

In a similar vein, the designer of a bullet-proof<br />

vest has a difficult choice to make when making a<br />

choice to find the optimum material. On the one<br />

hand the material needs to be very stiff; on the<br />

other it needs to be flexible. The ‘ideal’ material<br />

would again possess both characteristics.<br />

Every time one of these designers makes the<br />

decision to ‘optimise’, they miss a significant<br />

opportunity to create a breakthrough solution that<br />

is ‘ideal’. Designers are not traditionally taught to<br />

think about materials that are viscous and nonviscous,<br />

flexible and stiff, big and small, red and<br />

blue or any other pair of conflicting design<br />

criteria, and as a consequence rarely think<br />

beyond design strategies that seek to ‘optimise’<br />

material properties.<br />

<strong>Smart</strong> materials like electro-rheological fluids or<br />

shape-memory alloys or thermochromic inks<br />

present engineers and designers with the<br />

potential for paradigm-changing design solutions.<br />

They do this precisely because they present<br />

ways to solve these ‘X and –X’ contradictions.<br />

For the most part, however, these smart<br />

materials tend to be the output of academic<br />

research programmes. This in turn frequently<br />

results in potentially excellent platform<br />

technologies that are unable to make the<br />

transition to successful commercialisation. This<br />

happens, firstly, because university laboratories<br />

are rarely places that allow for demonstration of<br />

full-scale manufacture capability, and, secondly,<br />

because there is often little ability to see or<br />

control a particular application of the basic<br />

platform technology. The first problem leads to<br />

materials that are viewed by industry as ‘too<br />

expensive’, and the second problem frequently<br />

leads to fuzzy and unclear IP situations. One of<br />

the biggest problems here is that the patents on a<br />

basic materials platform technology are bound by<br />

the same rules as patents for specific application<br />

of the platform technology. In crude terms,<br />

patenting the platform technology buys 17 years<br />

of protection. In too many situations,<br />

unfortunately, this proves to be insufficient time to<br />

enable the patent owners to make a return from<br />

the applications that flow from it.<br />

The net result is a significant gulf between basic<br />

research and commercial realisation, with neither<br />

the industry nor industrial worlds asking the right<br />

questions. By way of quantifying the extent of the<br />

problem, a recent study (Reference 1) indicated<br />

that the average return for applied university<br />

materials research is around $3 for every $100<br />

invested. As an investor this figure would tend to<br />

send a message that money is better spent<br />

elsewhere. A big part of this paper, then, is trying<br />

to better understand the roots of the problem and<br />

to make suggestions that might help to bridge the<br />

gulf. We start the discussion on the industry side<br />

of the equation, and the problem of designers<br />

that tend to operate with an ‘optimum’ as<br />

opposed to ‘ideal’ mindset.<br />

2.0 Wrist Replacement<br />

Figure 1 illustrates an x-ray of a typical wrist<br />

replacement. Usually prompted by the onset of<br />

chronic arthritis, wrist replacement surgery has<br />

one of the worst track records for durability<br />

across the range of all joints that surgeons are


able to replace. Of the 30,000 or so wrist<br />

replacement operations carried out in the UK<br />

every year, almost half are replacementreplacements,<br />

where a surgeon is replacing a<br />

previous replacement that has somehow failed.<br />

big opportunity, then we might start making some<br />

innovation progress.<br />

Figure 2 illustrates what the contradiction-aware<br />

designer might see when looking at this wrist<br />

replacement problem:<br />

BECAUSE<br />

durable<br />

replacement<br />

joint<br />

compressive<br />

load<br />

spreading<br />

AND<br />

AND<br />

taper<br />

tensile<br />

loading<br />

no taper<br />

REQUIRES<br />

Figure 2: Wrist Replacement Joint Contradiction<br />

Figure 1: X-Ray Of Typical Wrist Replacement<br />

One of the main problems, as may be seen from<br />

the figure is that a lot of metal is required and<br />

there isn’t a lot of bone around to hold it. The<br />

problem is further complicated because, unlike,<br />

for example, hip replacements, wrists have to<br />

cope with a much wider range of loads. A hip<br />

joint spends nearly all of its time in compression,<br />

and when it is in tension, the load is limited to the<br />

weight of the leg. A wrist joint, on the other hand,<br />

experiences both tension and compression loads<br />

on a regular basis. In both cases, these loads<br />

can exceed the weight of a person’s whole body.<br />

Although wrist replacement joint engineers might<br />

not explicitly recognise it, they are caught in the<br />

middle of a challenging contradiction. The main<br />

problem area is the tapered pin inserted into the<br />

prepared end of the radius. When the joint is in<br />

compression (such as, say, when the patient is<br />

doing a push-up exercise), it is desirable to<br />

distribute the loads over as much of the taper as<br />

possible in order to minimise the likelihood of<br />

splintering the radius. Conversely when the joint<br />

is in tension (such as when the patient is doing a<br />

pull-up exercise), the taper is a bad thing,<br />

because it becomes very easy to dis-lodge the<br />

pin. One possible remedy to this problem, of<br />

course, is to tell the patient they shouldn’t do pullups<br />

or lift heavy objects anymore. Well, if that<br />

sounds like a pretty big compromise to expect the<br />

patient to make, it is ultimately not too far<br />

different from the compromise that the joint<br />

designer is also making.<br />

By recognising that a taper is a good idea for the<br />

compression case, an optimization-focused<br />

design strategy now sets about ‘optimizing’ the<br />

taper angle. If the designer was made aware that<br />

every time he or she started conducting<br />

sophisticated mathematical design calculations to<br />

find the optimum anything, they were missing a<br />

It is difficult for anyone – TRIZ-aware or<br />

otherwise – to contemplate a problem statement<br />

that says we want a design solution that has a<br />

taper and doesn’t have a taper. But, of course,<br />

that is exactly what we need to be thinking about<br />

if we are to create some kind of a breakthrough<br />

solution to the problem.<br />

One of the reasons the Figure 2 template<br />

(Reference 2) is useful, is that it offers the<br />

problem solver several contradiction resolution<br />

opportunities. Essentially each of the six lines in<br />

the picture represents a conflict or contradiction.<br />

Fail to solve one of them, and we still have five<br />

other possibilities. Were the designer to start with<br />

the ‘taper and no taper’ physical contradiction,<br />

they would immediately be presented with the<br />

usual separate-in-space, separate-in-time, etc<br />

strategies. Recently, these strategies have been<br />

complemented with a model that allows a<br />

problem solver to map the eligible separation<br />

strategies to the Inventive Principles that are<br />

most likely to help resolve the contradiction<br />

(Reference 3). The eventual model is illustrated<br />

in Figure 3:<br />

6, 8, 12, 33<br />

38, 39<br />

1, 28, 30<br />

31, 40<br />

CONDITION<br />

SPACE<br />

14, 17, 26, 29<br />

2, 3, 4<br />

5, 13, 22<br />

24, 25, 35<br />

11, 16,19<br />

20, 23<br />

7, 15, 27<br />

34, 37<br />

TIME<br />

2, 3, 4<br />

5, 13, 22<br />

24, 25, 35<br />

32, 36<br />

9, 10, 18, 21<br />

Figure 3: Mapping Physical Contradiction Resolution<br />

Strategies To The 40 Inventive Principles<br />

For this particular wrist replacement ‘taper-andno-taper’<br />

problem, all three of the time, space


and condition resolution strategies appear to be<br />

possible, and so the place to start looking for the<br />

most relevant Inventive Principles is at the region<br />

at the centre of the figure where all three regions<br />

intersect. What this means is that the most likely<br />

Principles to solve the wrist replacement problem<br />

– based on the thousands of problem solvers that<br />

have travelled a similar road before us – are 2, 3,<br />

4, 5, 13, 22, 25 and 35.<br />

Although it might not look or feel like it, Principle<br />

35 is the one that is trying to point problem<br />

solvers in the direction of smart material<br />

solutions. As discussed in Reference 4, Principle<br />

35 is simultaneously the most frequently<br />

recommended Inventive Principle and the one<br />

that is the least well applied by problem solvers.<br />

When applied to the ‘taper and no taper’ problem,<br />

it is easy to see why – simply telling a designer to<br />

‘change one of the design parameters’ is only<br />

slightly better than useless in the vast majority of<br />

cases. The missing piece in the jigsaw, or rather<br />

the biggest mis-interpretation of this Principle is<br />

that it is often viewed as a call to optimize ‘a<br />

parameter’, whereas in actual fact – since TRIZ is<br />

fundamentally not about optimization – it is a call<br />

for problem solvers to adjust parameters far<br />

enough that a non-linear shift in performance<br />

occurs. Figure 4 shows an example of the sort of<br />

way in which this strategy is most effectively<br />

applied.<br />

Principle 35A (and D) recommended direction<br />

Figure 4: Parameter Changes Across Phase-<br />

Boundaries<br />

Principle 35E<br />

recommended<br />

direction<br />

Having made the connection to non-linear shifts,<br />

it is necessary to work out what parameters are<br />

required to be shifted. A very good way to do this<br />

involves looking back at the Figure 2 template<br />

and examining ‘what changes’ between the two<br />

extremes of the contradiction. So, what changes<br />

between tension and compression in the wrist<br />

joint? Well, for one thing, the loading makes a<br />

switch from negative to positive. Strain also<br />

changes, and if strain is changing, so is the size<br />

of the hole in the bone. Stress is changing, which<br />

in turn means pressures are changing.<br />

Next, we need to explore if any of these changes<br />

are relatively different between the bone and the<br />

metal replacement joint. The reason for this is<br />

that any differences between the two materials<br />

may well cause problems. Having asked this<br />

question, it very quickly becomes apparent that<br />

there are many differences between the<br />

properties of bone and titanium. Not least of<br />

which is the fact that their stress-strain<br />

characteristics are very different. And not only<br />

different, but different in different ways as loading<br />

transitions from compression to tension.<br />

Ultimately, the differences reduce down to a<br />

difference in Poisson’s Ratio characteristics. In<br />

actual fact, the Poisson’s Ratio behavior under<br />

tension of bone is the exact opposite of that of<br />

titanium and other metals: ‘stretch’ bone and, at<br />

first, it gets fatter (i.e. it has a negative Poisson’s<br />

Ratio). Stretch titanium, on the other hand, and it<br />

gets thinner (i.e. it has a positive Poisson’s<br />

Ratio).<br />

So far so good. Having found a number of<br />

differences between what was there in the<br />

original healthy joint and what the surgeon is<br />

going to replace it with, and having picked up the<br />

idea of transitioning boundaries as a means of<br />

solving contradictions, we are in a position to<br />

conduct a targeted search for a ‘smart material’<br />

solution. And, ideally, one in this case, where<br />

under tension we achieve a negative Poisson’s<br />

Ratio, and under compression we achieve a zero<br />

or slightly positive Ratio.<br />

Are there solutions to this problem? Are there<br />

materials that are able to change their Poisson’s<br />

Ratio properties? It doesn’t sound too likely.<br />

Afterall, we can go to any materials textbook and<br />

discover that every material has a nice neat,<br />

single-value Poisson’s Ratio printed next to it.<br />

The answer, however, turns out to be yes,<br />

auxetic materials and/or structures, if<br />

appropriately configured, are amply able to do<br />

the job. Auxetic structures that are able to vary<br />

their Poisson’s Ratio properties according to<br />

different conditions have been observed for some<br />

time now. Alas, so far, no-one has made the<br />

connection between problem and potential<br />

solution. From the designer’s perspective, we<br />

propose here, it is because the wrong problem<br />

has been specified. More on that subject later. In<br />

the meantime, it will be useful to see whether it<br />

might be possible to generalize what has<br />

happened in this wrist replacement problem to all<br />

types of physical contradiction problems involving<br />

physical materials and objects:<br />

3.0 A Generalised Model<br />

The wrist replacement contradiction is by<br />

definition a mechanical problem. Any smart<br />

material solution to this problem requires the<br />

material to respond to in different ways to<br />

different conditions. The key word in that<br />

sentence is ‘respond’. The important question<br />

that goes with it is ‘what type of response does<br />

this situation require?’<br />

The next question that needs to be thought about<br />

is, what is changing that can act as a stimulus to<br />

create the desired response. The key word in that<br />

question being ‘stimulus’. In the case of the wrist<br />

replacement problem, the primary stimulus is<br />

load. Changing load, therefore, acts as a stimulus<br />

that prompts to trigger a changing Poisson’s<br />

Ratio response. In general terms, this is a


situation where we have a mechanical stimulus<br />

and are looking to trigger a mechanical response.<br />

The reason for thinking about the world in this<br />

kind of stimulus-response manner is that it allows<br />

us to make a very simple and effective way to<br />

classify smart material solutions. Table 1<br />

presents the results of arranging known smart<br />

materials in this way. Across the top of the table<br />

is a range of different kinds of response that a<br />

designer might wish to achieve. This is usually<br />

the place to start when looking at the table since<br />

it focuses on the outcome we are looking to<br />

achieve, and therefore the type of problem we<br />

are trying to solve. The ‘stimulus’ column down<br />

the left hand side of the table then prompts the<br />

user to think about what is changing (or what<br />

could be changed) in the system in order to<br />

trigger the desired response. The range of<br />

different classes of stimulus is intended to remind<br />

users that there are a number of possible<br />

options. In the wrist replacement problem, as in<br />

any situation where we are trying to create an<br />

‘ideal’ solution, the idea is to make use of a<br />

stimulus that is already present in the system.<br />

What the list reminds us, is that if there is no<br />

existing stimulus, there may be things we could<br />

add to the system.<br />

Table 1:List of known ‘intelligent’ or ‘smart’ resources:<br />

response→ electrical magnetic optical thermal mechanical chemical<br />

↓stimulus<br />

electrical<br />

magnetoelectronics,<br />

spinelectronics,<br />

spintronics<br />

electrochromic,<br />

electroluminescent,<br />

electro-optic,<br />

piezo-chromic,<br />

Kerr Effect,<br />

thermoelectric<br />

(Peltier)<br />

piezo-electric,<br />

electrostrictive<br />

electrorheological<br />

electro-kinetic<br />

electrolysis,<br />

electro-chemical,<br />

bio-electric,<br />

electro-migration<br />

magnetic<br />

optical<br />

thermal<br />

mechanical<br />

chemical<br />

magnetoelectronics,<br />

spin-electronics,<br />

spintronics<br />

Hall Effect<br />

photoconductive<br />

thermo-electric,<br />

superconductivity,<br />

Radiometer<br />

Effect<br />

pyro-electric<br />

piezo-electric,<br />

electrostrictive<br />

opto-magnetic<br />

Curie point<br />

rheopexic,<br />

auxetic,<br />

shearthinning,<br />

dilatants,<br />

non-<br />

Newtonian,<br />

pseudoplastic<br />

magnetochemical<br />

Pockel Effect<br />

magneto-optic,<br />

piezo-chromic<br />

thermochromic,<br />

thermoluminescent<br />

magnetostrictive<br />

mechanochromic,<br />

rheo-chromic<br />

colour-change,<br />

litmus,<br />

luminescence<br />

exo-thermic<br />

endothermic<br />

optical bistability<br />

photothermic<br />

optomechanical<br />

photoacoustic<br />

shapememory<br />

magnetothermal<br />

magnetostrictive,<br />

magnetorheological<br />

nuclear-magneticresonance,<br />

magneto-chemical<br />

photo-chemical,<br />

photosynthesis,<br />

photo-catalyst<br />

catalysis<br />

The best way to think of the table is as a list of keywords<br />

that can be used to instigate and guide a more<br />

detailed Internet or patent database search to find actual<br />

solutions. In the wrist replacement case, the box at the<br />

intersection between desired mechanical response and<br />

input mechanical stimulus indicates that auxetic<br />

materials are already an established solution in some<br />

applications. All of the entries in the Table – which we<br />

don’t claim to be comprehensive at this point in time,<br />

merely ‘a hopefully ‘useful start’ – comprise materials or<br />

materials systems where the kind of non-linear ‘phasechange’<br />

behaviour illustrated in Figure 4 has been<br />

achieved.<br />

4.0 Another Example<br />

Figure 5 illustrates an example of a rather more simple<br />

use of one of the smart materials identified in the table.<br />

The picture illustrates a ‘self-timing’ egg. The<br />

incorporated smart material solves a common problem<br />

with boiled eggs that we all like our eggs cooked a<br />

certain way, but we often get a result we weren’t<br />

expecting. The reason we get our eggs cooked<br />

incorrectly more often than not is that we all cook our<br />

eggs using an ‘optimization’ rather than ‘ideal’ mindset.<br />

That you probably don’t recognise this fact is a good<br />

indication of how difficult and insidious the optimizationversus-ideal<br />

shift can be.


Applying a bit of thermochromic ink to an egg-shell on<br />

the other hand merely needs the connection between<br />

the solution and a real problem to be made. If the<br />

designer gets the self-timing egg solution wrong, the<br />

consequence for the customer is an over-cooked egg.<br />

The joint designer, on the other hand put simply has the<br />

responsibility for the quality of a patient’s life sitting on<br />

his or her shoulders.<br />

Figure 5: ‘Self-Timing’ Egg<br />

We have all of us thought about the egg problem as an<br />

optimization problem because we all know how long we<br />

like our eggs cooked for. Alas, we have all remembered<br />

one (optimized) number (‘a four minute egg’), when of<br />

course, no two eggs are the same. What the self-timing<br />

egg solution does is effectively says, wouldn’t it be nice<br />

if my specific egg in my specific pan ‘tells me’ how<br />

cooked it is.<br />

The desired response, thinking to Table 1 is ‘tells me’.<br />

The table presents a number of possibilities here. Most<br />

likely the simplest of those possibilities, and certainly the<br />

choice made by the owners of the Figure 5 solution, is<br />

optical’. The next question, then, is what are the<br />

available stimuli that might trigger the desired response.<br />

Again, as with the wrist replacement problem, we need<br />

to look at what is changing in the system. Again as far<br />

as the owners of the solution were concerned, the<br />

simplest and most obvious change is in the temperature<br />

of the egg.<br />

There is a rather splendid quotation in John Naisbitt’s<br />

latest book (Reference 5), ‘don’t get so far ahead of the<br />

parade that no-one knows you’re in the parade<br />

anymore’. This quote gets right to the heart of the<br />

scientist’s dilemma in the world of smart materials. If the<br />

basic patent on a platform material technology protect<br />

your IP for 17 years (there are various tricks and<br />

strategies that can be applied to extend this period, but,<br />

for argument’s sake we will stay with this number since it<br />

doesn’t significantly alter the form or extent of the<br />

dilemma). The moment patents are filed, the clock is<br />

ticking in terms of commercialising and achieving a<br />

return on the investment that created the basic material.<br />

This means that unless applications that can be brought<br />

to market well inside the 17 year window, the basic<br />

material technology has limited if any value.<br />

Thermochromic inks are fundamentally simple and<br />

inexpensive, so their transition to market for a host of<br />

applications has been relatively simple. Despite many<br />

years of effort on auxetic materials, looking at the other<br />

end of the spectrum, there are still virtually no<br />

commercialised applications. Despite the often profound<br />

benefits they present to designers in a host of situations.<br />

Perhaps a good example of an organisation ‘getting it<br />

right’ is Dow Corning and the ‘Active Protection System’<br />

(APS) material solution spun out of research at Imperial<br />

College in London – Figure 6.<br />

Look up optical response from thermal stimulus in Table<br />

1, and the first answer in the list of possibilities is<br />

thermochromic. Which is precisely the solution adopted<br />

by the self-timing egg inventors. Or rather, almost (as<br />

ever, there is always a ‘yes, but’) because what makes<br />

the solution especially powerful is that it contains two<br />

subtly different thermochromic inks, each with a slightly<br />

different colour change trigger temperature. Hence, the<br />

word ‘soft’ (as shown in the Figure) is triggered at one<br />

temperature, and the word ‘hard’ is triggered at another,<br />

slightly higher temperature.<br />

5.0 From The Material Scientist’s Perspective<br />

In many ways the self-timing egg and the wrist<br />

replacement joint cases provide two ends of a spectrum<br />

as far as the materials scientist is concerned. In the wrist<br />

replacement case, the medical devices industry may<br />

well be guilty of defining the wrong problem, but one of<br />

the reasons they have been thinking in optimization<br />

rather than contradiction-solving terms is that they know<br />

how difficult it is to prove to the regulatory authorities<br />

that the solutions they are proposing are safe. Tweaking<br />

the shape of a titanium pin is a far easier thing to prove<br />

is safe than some new form or structure of titanium.<br />

Proving a new material is safe can involve several years<br />

of expensive validation testing.<br />

Figure 6: Dow-Corning Active Protection System<br />

APS is a material system that is flexible under low<br />

loading conditions (top-left part of the figure), but which<br />

becomes very stiff when subjected to a high impulse<br />

load (top right). In terms of Table 1, APS is, like the<br />

afore-mentioned auxetics, a material that achieves a<br />

mechanical response to a mechanical stimulus. The<br />

material is in fact a very elegant example of a shearthickening<br />

dilatant silicone coating.<br />

The material has a potential role to play in any situation<br />

where the ‘flexible and stiff’ contradiction is present.<br />

Having patented the basic platform technology the race<br />

is now on to find appropriate applications for the<br />

technology. Being aware of the contradiction being


solved has allowed the researchers to target a number<br />

of possible applications, the ultimate of which currently<br />

appears to be in things like bullet-proof vests.<br />

Proving that the material is suitable for such a<br />

demanding application, of course, requires time and<br />

significant resources. A very good strategy therefore is<br />

to identify shorter-term niche applications. A good<br />

example here – and perhaps a poster-child<br />

demonstration of just how hard the whole innovation<br />

timing task is – is the application in shin-pads for soccer<br />

players.<br />

Making a few thousand shin-guards doesn’t sound like a<br />

great reason for investing in the productionisation of the<br />

APS material, but what it may well do very admirably is<br />

provide a very high profile advertisement to let others in<br />

other fields know about the material. Plus it provides for<br />

the acquisition of real world data on the durability and<br />

effectiveness of the material – information that will be<br />

vital in supplying the necessary evidence that will be<br />

required by the regulatory bodies for the more<br />

challenging applications of the material.<br />

This author knows nothing of the actual Dow Corning<br />

strategy for APS. We do, however, work with a number<br />

of universities struggling with the issue of successfully<br />

commercialising their smart material platform technology<br />

research. There can never be a simple answer to the<br />

problem. But what can be said with certainty is that the<br />

problem almost always has a contradiction at its heart,<br />

and that, as a consequence, thanks to the TRIZ<br />

research, someone, somewhere will already have<br />

solved the contradiction. Figure 7, finally, highlights one<br />

of the frequently used solutions to the commercialisation<br />

contradiction:<br />

initial platform technology<br />

patent application<br />

initial high value niches…<br />

..support mainstream<br />

applications…<br />

17 years<br />

…and fund research to create<br />

new platform technology patents<br />

(which in turn extend the 17 year window)<br />

Figure 7: <strong>Smart</strong> Material <strong>Innovation</strong> Timing<br />

Everything in this picture stems from the 17 years that<br />

the original patents ‘buy’. (An immediate alternative that<br />

emerges here is for universities to consider not<br />

patenting, but rather keep their smart material<br />

formulations a trade-secret until such times as the first<br />

commercial possibilities are close to fruition.) In simple<br />

terms, if the patent game is going to be played, the aim<br />

is to generate revenues that pay for the research that in<br />

turn permit new and better platform patents to be<br />

constructed, which in turn, then keep moving the 17 year<br />

time window far enough into the future that the<br />

mainstream applications have sufficient time to get to<br />

the market and begin generating the revenues that will<br />

pay for the pensions of all involved.<br />

6.0 Putting It All Together<br />

The paper has discussed the gulf between smart<br />

material solutions and successful commercial<br />

exploitation. The gulf exists because both materials<br />

scientists and designers and engineers frequently come<br />

to the story with the wrong mindset.<br />

Designers and engineers need to begin thinking about<br />

contradiction-solving as a part of their job. They also<br />

need assistance to make it easy to find possible<br />

candidate solutions to the contradictions they find. Table<br />

1 of this paper is intended to act as a first step towards<br />

making a more direct connection between contradiction<br />

type and available solutions.<br />

For materials scientists, the challenge is more about<br />

managing the transition from basic material technology<br />

to successful commercialisation. As ever, all dilemmas<br />

are contradictions, and in turn all contradictions can be<br />

solved. The key to their resolution in the case of smart<br />

materials has a lot to do with finding sufficient high-value<br />

niche applications that will generate sufficient revenues<br />

to enable the research that will in turn open up the<br />

mainstream applications.<br />

7.0 References<br />

1) Graff, G.D., ‘Managing University And Government<br />

IP’, Commercialisation and Technology Transfer<br />

Seminar, ‘Leveraging IP For Wealth Creation’,<br />

Kuala Lumpur, December 2007.<br />

2) Mann, D.L., ‘Evaporating <strong>Contradictions</strong>: Physical<br />

And/Or Technical’, TRIZ Journal, March 2007.<br />

3) <strong>Systematic</strong> <strong>Innovation</strong> E-Zine, ‘Re-Thinking The<br />

Physical Contradiction Solution Strategies’, Issue<br />

76, July 2008.<br />

4) <strong>Systematic</strong> <strong>Innovation</strong> E-Zine, ‘Effective Use Of<br />

Principle 35’, Issue 58, January 2007.<br />

5) Naisbitt, J., ‘Mindset: Reset Your Thinking And See<br />

The Future’, Collins, 2007.<br />

www.systematic-innovation.com

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