Harry's Holdings Ltd. Corporate Presentation Corporate ... - ACRA
Harry's Holdings Ltd. Corporate Presentation Corporate ... - ACRA
Harry's Holdings Ltd. Corporate Presentation Corporate ... - ACRA
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Harry’s <strong>Holdings</strong> <strong>Ltd</strong>.<br />
<strong>Corporate</strong> <strong>Presentation</strong><br />
12th March 2010<br />
1
<strong>Presentation</strong> Outline<br />
An Update on Harry’s Group<br />
What’s coming up<br />
Future Plans<br />
Financial Highlights<br />
Board of Directors<br />
2
Update on Harry’s Group<br />
3
Business Overview<br />
One of the leading operators of premium bars, restaurants and other businesses<br />
in Singapore with a focus on brand leadership, brand building and excellence in<br />
customer service and total offer<br />
Currently owns and operates 28 premium lifestyle bars, 4 restaurants, 1 night<br />
club, a catering business and Gymboree Play & Music Programme business<br />
Catering<br />
Lifestyle Bars<br />
Night Club<br />
Restaurants<br />
4
28 Premium Lifestyle Bars<br />
Strategically<br />
located in<br />
downtown city<br />
areas or<br />
business<br />
districts with<br />
high customer<br />
traffic flow<br />
3 bars located at<br />
the Singapore<br />
Changi Airport,<br />
one at each<br />
terminal,<br />
showcase Harry’s<br />
to the global<br />
customers<br />
Target the<br />
affluent local<br />
and expatriate<br />
PMEBs in the<br />
business and<br />
finance<br />
industries, as<br />
well as<br />
tourists<br />
Renowned for its<br />
consistent service<br />
and F&B<br />
offerings, a<br />
relaxed setting<br />
that is designed<br />
with an upscale<br />
flair, and<br />
excellent live<br />
music<br />
entertainment<br />
acts<br />
5
28 Premium Lifestyle Bars<br />
Location<br />
Year of opening<br />
<strong>Harry's</strong> @ Boat Quay 1992<br />
Upstairs @ <strong>Harry's</strong> Boat Quay 2000<br />
<strong>Harry's</strong> @ Esplanade 2002<br />
<strong>Harry's</strong> @ The Harbourfront 2004<br />
<strong>Harry's</strong> @ Holland Village 2004<br />
<strong>Harry's</strong> @ Changi T1 2004<br />
<strong>Harry's</strong> @ Changi T2 2004<br />
<strong>Harry's</strong> @ Orchard 2005<br />
Upstairs @ <strong>Harry's</strong> Orchard 2005<br />
<strong>Harry's</strong> @ Raffles Quay 2006<br />
<strong>Harry's</strong> @ Far East Square 2006<br />
<strong>Harry's</strong> @ Velocity Novena 2006<br />
<strong>Harry's</strong> @ Millenia 2007<br />
<strong>Harry's</strong> @ The Village Centre 2007<br />
<strong>Harry's</strong> @ Dempsey Hill 2007<br />
<strong>Harry's</strong> @ The Pier Robertson 2007<br />
<strong>Harry's</strong> @ Angullia Park 2007<br />
<strong>Harry's</strong> @ Suntec City Mall 2007<br />
<strong>Harry's</strong> @ Chijmes 2007<br />
<strong>Harry's</strong> @ Shenton Way 2007<br />
<strong>Harry's</strong> @ Rail Mall 2008<br />
<strong>Harry's</strong> @ Changi Business Park 2008<br />
Singapore Straits Bar by <strong>Harry's</strong> @ T3 2008<br />
<strong>Harry's</strong> @ The Sail Marina Bay 2009<br />
<strong>Harry's</strong> @ Fusionopolis 2009<br />
<strong>Harry's</strong> @ Tampines Grande 2009<br />
<strong>Harry's</strong> @ Serangoon Gardens 2009<br />
<strong>Harry's</strong> @ 6th Ave 2010<br />
Boat Quay<br />
Fusionopolis<br />
Changi T1<br />
Changi T2<br />
Upstairs @ Harry’s<br />
Esplanade Mall<br />
6
Customer Patronage<br />
Over 100,000<br />
customers patronise our establishments<br />
every month on average<br />
1.2 million customers annually<br />
7
Brand Building To Drive Expansion<br />
16 years of brand reputation + 28 venues with over 100,000<br />
customers per month<br />
Consistent TTL Marketing activities and focus on PMEB core marketing target<br />
Advertising And PR<br />
• Billboards and print<br />
• TV and radio<br />
• Venue communication<br />
• Digital/new media/WIFI/Bluetooth<br />
• Web<br />
Direct Marketing<br />
• 8,500 proprietary database of Harry’s<br />
customers<br />
• Regular promotions<br />
• Regular give-aways<br />
Co-Branded Promotions<br />
• Exclusive sponsored brand<br />
partnerships with Citibank and other<br />
premium brands<br />
Customer Loyalty Programme<br />
Harry’s<br />
Loyalty Card<br />
• 10% discount<br />
• Ad-hoc promotional<br />
benefits<br />
Harry’s<br />
Card<br />
• Stored value card<br />
• 20% discount on all<br />
F&B purchases<br />
2,000 cards issued 6,500 cards issued<br />
8
Five F&B Outlets<br />
Four Restaurants<br />
Mirchi’s Kebab Factory<br />
•Serves North Indian Cuisine<br />
•3 restaurants at The Sail,<br />
Esplanade & Changi Airport T3<br />
Marrakesh<br />
•Moroccan bar and lounge<br />
•Located at Clarke Quay<br />
One Night Club<br />
The Rupee Room<br />
•Bollywood-themed lounge<br />
•Located at Clarke Quay<br />
9
Harry’s Catering Company<br />
Catering Business<br />
<br />
<br />
<br />
Launched on 1 August 2008, taking Harry’s brand beyond Harry’s bars<br />
A one-stop shop for corporate functions, social events, and large-scale<br />
external events such as F1 Rocks Singapore Concert, SingFest,<br />
Barclays Singapore Open, F1 Singapore Grand Prix and Sun<br />
Festival.<br />
Operates from an in-house production kitchen at Changi Business Park,<br />
which also supplies and distributes food & beverages to Harry’s bars<br />
across Singapore, streamlining the food preparation process<br />
Increases brand<br />
awareness<br />
Appeals to a wider<br />
franchise<br />
Economies of scale<br />
and consistency of<br />
food quality
Harry’s Catering Company<br />
SingFest 08 at Fort Canning<br />
F1 2008 Singapore Grand Prix<br />
11
Gymboree Play & Music Programme<br />
Master Franchise Agreement with Gymboree Play Programs Inc. for<br />
Singapore, Malaysia and Brunei<br />
• Interactive play and music<br />
programmes<br />
• Development of cognitive,<br />
social and physical skills<br />
• For kids ≤ 5 years of age<br />
Outlets<br />
Year of opening<br />
Own managed – Tanglin Mall (Singapore) 1994<br />
Sub-franchised – Maritime Square (Singapore) 2004<br />
Own managed – Bangsar Village Centre (Malaysia) 2006<br />
Sub-franchised outlet – Wisma Nation Horizon (Malaysia) 2006<br />
12
What's coming up<br />
13
Coming up next...<br />
14
The Club<br />
What is it<br />
A 22-room boutique hotel with signature F&B concepts:<br />
a panoramic rooftop skybar with an alfresco deck, signature cafe, dining terrace, tapas<br />
corner, and banquet hall<br />
Why<br />
A natural extension of the <strong>Harry's</strong> brand into<br />
the lifestyle business, adding a complementary<br />
and diversified revenue stream<br />
Where<br />
Occupying a total land area of 1,950 sq-m<br />
on Ann Siang Hill<br />
When<br />
Target to open by end April 2010<br />
Design Concept<br />
Urban colonial design-inspired elements combined with sleek modern detailing.<br />
22 individually designed rooms catering to both leisure and corporate travellers<br />
15
Future Plans<br />
16
Future Plans at a Glance<br />
New Bar<br />
Openings<br />
Expanding<br />
Catering Business<br />
Our<br />
Plans<br />
Ahead<br />
Enhance Product<br />
Offerings<br />
Going Regional<br />
17
New Bar Openings<br />
Expanding our presence in Singapore with 7 more bars in the next 9 months<br />
New Establishments:<br />
Target Opening:<br />
<strong>Harry's</strong> @ Pasir Panjang (relocation)<br />
Apr-10<br />
<strong>Harry's</strong> @ Sentosa Cove<br />
Apr-10<br />
<strong>Harry's</strong> @ Jurong International<br />
Business Park<br />
May-10<br />
<strong>Harry's</strong> @ East Coast Park<br />
Jun-10<br />
<strong>Harry's</strong> @ Marina Bay Financial<br />
Centre<br />
Aug-10<br />
<strong>Harry's</strong> @ Mapletree Business City<br />
Sep-10<br />
<strong>Harry's</strong> Inside Outside T1<br />
Dec-10<br />
18
Expand Catering Business<br />
<strong>Harry's</strong> Catering Company<br />
• Continue to explore opportunities, such as<br />
events partnerships to expand our business<br />
• Widens our customer reach<br />
• Taking <strong>Harry's</strong> Catering to the next level<br />
19
Enhance Product Offerings<br />
<br />
<br />
Increasing our product offerings, such as promoting our own <strong>Harry's</strong><br />
premium lager (which will be re-launched in April 2010), and expanding<br />
our F&B menus<br />
Enhancing our customers' F&B experience<br />
20
Going Regional<br />
Taking the <strong>Harry's</strong> brand and replicating our business model across the region<br />
21
Financial Highlights<br />
22
S$<br />
45,000,000<br />
40,000,000<br />
35,000,000<br />
30,000,000<br />
25,000,000<br />
20,000,000<br />
15,000,000<br />
10,000,000<br />
5,000,000<br />
0<br />
5.9%<br />
0.0%<br />
11.5%<br />
82.6%<br />
Revenue<br />
Chart Title<br />
CAGR+ 27%<br />
5.3%<br />
0.0%<br />
13.0%<br />
81.7%%<br />
3.8%<br />
0.1%<br />
18.6%<br />
77.5%<br />
3.3%<br />
1.2%<br />
12.7%<br />
82.8%<br />
FY2005 FY 2006 FY2007 FY2008 FY2009<br />
<strong>Harry's</strong> Bars Restaurants cum Bars Catering Gymboree<br />
**<br />
3.8%<br />
2.1%<br />
10.9%<br />
83.2%<br />
**Catering segment commenced business in Dec 2007<br />
23
Profit Before Tax<br />
S$<br />
3,000,000<br />
2,500,000<br />
2,369,000<br />
2,484,000<br />
2,000,000<br />
1,815,000<br />
1,500,000<br />
1,000,000<br />
500,000<br />
798,000<br />
920,000<br />
0<br />
FY2005 FY 2006 FY2007 ** FY2008 FY2009<br />
**FY08 profitability affected by one time impairment from closure of non-core restaurant venues and initial losses from Airport venues.<br />
24
Key Financial Highlights<br />
Balance Sheet Highlights<br />
($’000) 31 Dec 2007 31 Dec 2008 31 Dec 2009<br />
Total Assets 13,428 16,233 19,224<br />
Shareholders’ Equity 7,272 8,281 10,117<br />
Net Current Assets 1,409 1,848 5,753<br />
Interest Bearing Liabilities 1,416 1,873 3,838<br />
Cash and Bank Balances 3,196 4,122 6,613<br />
NTA per share 10.74 cents 11.66 cents 14.25 cents<br />
25
Financial Ratios<br />
Financial Ratios (%) FY 2007 FY 2008 FY 2009<br />
Profit Before Tax Margin 8.8 **2.4 6.7<br />
Net Profit Margin 7.3 1.2 5.3<br />
** FY08 profit before tax was affected by one time impairment from closure of non-core restaurant venues and initial<br />
losses from Airport venues.<br />
26
Board of Directors
Board of Directors<br />
Eu Yee Ming Richard – Non Executive Chairman<br />
Mohan Mulani – Executive Director/CEO<br />
Mr. Kamal Kishore Gupta – Independent Director<br />
Mr. Wong Chee Meng, Lawrence – Independent Director<br />
28
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