You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
2<br />
IVECO AT RAI 2007<br />
Iveco is present at the Amsterdam RAI International<br />
Road Transport Show with the power of its 2006-<br />
2007 product offensive, which includes its off-road<br />
range, now broader than ever. Much of the stand is<br />
given over to off-road vehicles, with a special focus<br />
on light commercial vehicles. Together with Daily<br />
4x4, the recently-launched vehicle designed to respond<br />
to the needs of professionals in light commercial<br />
transport, another light off-road vehicle, Iveco<br />
Massif, makes its international debut at RAI 2007.<br />
Other vehicles exhibited on the 3,000 sq.m. Iveco<br />
stand include new Daily CNG boasting its new 3.0<br />
litre multipoint injection dedicated natural gas en-<br />
gine; new Daily and Eurocargo models demonstrating<br />
double cab availability specifically for the transport<br />
of work crews, and Trakker 6x6 with the 450<br />
hp Cursor 13 engine.<br />
Another star attraction on the Iveco stand is the return<br />
of the Innovation Centre with its focus on environmental<br />
protection, something that for Iveco is a<br />
fundamental driver of product development. A central<br />
issue is the reduction of CO 2 emissions and this<br />
is why the Innovation Centre features Iveco’s dieselelectric<br />
hybrid vehicles. The Daily and Eurocargo<br />
Hybrid prototypes in FedEx and TNT livery respec-<br />
tively look ahead to the 2008 field tests. The latestgeneration<br />
hybrid technology from Iveco enables fuel<br />
savings of up to 30% in urban environments thanks<br />
to sophisticated control and operation systems like<br />
stop&start, starting in electric mode and energy recovery<br />
from braking.<br />
The stand reflects the role of sponsorship in our<br />
commercial strategy.<br />
Besides the All Blacks sponsorship, the stand features<br />
the role Iveco plays as Official Supplier to the<br />
Ferrari F1 Racing Team, with the new Daily 40C15<br />
and the new Stralis AS tractor boasting its top of the<br />
range 560 hp Cursor 13 Euro 5 diesel engine, both<br />
exhibited in the unmistakeable Ferrari red paintwork.<br />
Also exhibited is the Ferrari F2007 Formula 1<br />
Grand Prix car.<br />
3