CENTRAL EUROPE - South Australian Tourism Commission

Market Profile
central europe
KEY CONTACTS
South Australian Tourism Commission
Name
Angelika Wegner
Title
Marketing Manager, Central Europe
Address Neue Mainzer Str. 22,
D-60311 Frankfurt, Germany
Telephone +49 69 27400 633
Fax +49 69 27400 640
Mobile +49 174 9387433
Email
awegner@satc.australia.com
Tourism Australia
Name
Sebastian Martens
Title
Partnership Development Manager
Continental Europe
Address Neue Mainzer Str. 22,
60311 Frankfurt / Main, Germany
Telephone +49 69 27400688
Fax +49 69 27400640
Email
smartens@tourism.australia.com
Name
Katrin Petersen
Title
PR Manager, Central Europe
Address Albrechtstr. 22 10117
Berlin, Germany
Telephone +49 30 44 31 88 14
Fax +49 30 44 31 88 10
Email
k.petersen@publiclink.de
Name
Simone Korb
Title
Trade Manager Germany
Address Neue Mainzer Str. 22,
60311 Frankfurt / Main, Germany
Telephone +49 69 27400688
Fax +49 69 27400640
Email
skorb@tourism.australia.com
Name
Lachlan Swan
Title
Manager, Western Hemisphere
Address Level 3, 121-125 King William St,
Adelaide SA 5000
Telephone +61 8 8463 4590
Email
lachlan.swan@tourism.sa.com
53

MARKET SUMMARY (Source: TA & IVS)
German visitors to Australia
YE June
2011
YE June
2012
Change
%
Visitors 154,000 147,000 -5%
Visitor nights 6,675,000 7,042,000 5%
Av spend pp (AUD$) 5,711 6,006 5%
Av duration of stay (nights) 43 48 12%
• Germany remains Australia’s fifth highest ranking inbound
market for dispersed nights in the year ended June 2012, with
3,552,328 nights spent outside Sydney, Melbourne, Brisbane
and Perth. (Source: IVS)
• 43% of the German markets are repeat visitors to Australia.
(Source: IVS)
Swiss visitors to Australia
YE June
2011
YE June
2012
Change
%
Visitors 42,000 40,000 -5%
Visitor nights 1,516,000 1,454,000 -4%
Av spend pp (AUD$) 7,437 6,936 -7%
Av duration of stay (nights) 36 37 2%
• Switzerland remains Australia’s second highest ranking
inbound market for average leisure spend in the year ended
June 2012 (AU$6,252pp, incl. airfares). (Source: IVS)
• 49% of the Swiss markets are repeat visitors to Australia.
(Source: IVS)
• Switzerland was Australia’s second highest ranking inbound
market for leisure dispersal, with 59% of leisure nights spent
outside Sydney, Melbourne, Brisbane and Perth in the year
ended June 2012. (Source: IVS)
German visitors to SA
28,000 visitors in the 12 months ending June 2012. This
represents a 2% increase on the 12 months to June 2011.
Swiss visitors to SA
KEY DRIVERS FOR GROWTH
Driver Rank at 2012 Comment
Air Access High Thanks to ongoing efforts of
SATC, the airline capacities to
Adelaide airport have improved
over the last 12 months:
Singapore Airlines is offering the
strongest service with 10 flights
per week since July 2012, both
Cathay Pacific and Malaysian
Airlines fly daily and Emirates
confirmed new services to
Adelaide starting end of October
2012 (4x/weekly, daily from Feb
2013 onwards). Thus, the loss
of Qantas serving Frankfurt
will not show a major effect for
travel to SA.
Product
Development
Low
Good amount of recent product
development that is appealing
to the market.
Consumer
Awareness
High
Kangaroo Island has generated
a steady increase in awareness.
SA needs to capitalize further
on KI’s brand/image to establish
the Island as the country’s
fourth icon and a must-see
spot in Australia. Recent
communication with both trade
and consumers show that SA is
becoming a strong element in
first-time journeys to Australia
because of the popularity of
Kangaroo Island.
External
Factors
High
Despite threats such as the
unstable world economy and
crisis in the Euro zone, SA
remained quite strong in the
focus and interest of media
and consumers. The ongoing
turmoil in Europe might yet
show long-term impact on
travel to expensive long-haul
destinations like Australia.
7,000 visitors in the 12 months ending June 2012. This represents
a 29.5% increase on the 12 months to June 2011.
(Source: TA & International Visitor Survey (SA estimates, persons 15+ years)
54

Challenges
• Consumer sentiment impacted by further worsening of Euro
zone debt crisis.
• Australia’s relative price and value versus competitor countries
is impacting Australia’s leisure holiday market share.
• AUD continues to strengthen against the Euro with increased
holiday prices and ground-costs impacting arrivals.
• Feedback from return visitors that Australia is expensive may
dampen future traveler sentiment.
• Competitor WHV programs in USA and NZ threaten Australia’s
share because they are less expensive.
• Qantas’ daily service to Frankfurt will cease as of October
2013, which will make joint marketing opportunities and
consumer choice obsolete.
• Declining ASP numbers and increasing competition in online
training area.
Opportunities
• Despite the economic worries, consumer demand in both
Germany and Switzerland remains high and wholesalers report
a strong trend towards high expenditure on travel.
• Capitalize on Germany’s top rank as world’s largest spending
outbound travel market and lowest unemployment levels in 21
years.
• The high standard of SA products can convince consumers
that the value versus costs balance in SA is highly competitive
and even better than in most other Australian states.
• Capitalize on the very high satisfaction levels of visitors to
South Australia and use them as advocates.
• Kangaroo Island is increasingly recognized as a fourth
Australian icon and draws further attention to SA as a
must-see element in an Australian journey.
• With the high quality of SA products in mind, target the most
valuable segment with the right messages and right channels.
• With regards to youth market, leverage South Australia’s
growing share in WHV and backpacker travelers.
AIR ACCESS
Qantas daily from Frankfurt via Singapore until October 2013
Singapore Airlines double daily from Frankfurt x 10 weekly
Cathay Pacific daily from Frankfurt via Hong Kong
Malaysian Airlines daily from Frankfurt via Kuala Lumpar on
1st November
Emirates starts service (4x/weekly) and then move to daily
in February 2013
Etihad serves Adelaide through cooperation with Virgin Australia
KEY THEMES/EXPERIENCES
PROMOTED IN-MARKET
Nature & Wildlife - with special focus on Kangaroo Island in
order to establish it as the 4th icon of Australia.
Authentic Outback – easy to reach and discover Outback
experience. Special focus on Flinders Ranges, as well as Coober
Pedy and Eyre Peninsula.
Adelaide – as a gateway to South Australia’s regions and
experiences and also as a perfect spot for a city break - lifestyle,
culture, events
Food & Wine – with a special focus on Adelaide and wine regions
Working Holiday – South Australia as a perfect combination of
work space and recreational fun for backpackers
KEY 11-12 CAMPAIGNS
Monster.de - Backpacker/WHV makers
Partners: STA Travel, Monster.de
Target market: WHV applicants, young travellers – age group 18+
Campaign: Online promotion on the Monster.de website
(leading job search engine website worldwide) for German
speaking markets including a job offer (4 weeks job on WHV
basis) advertisement linking to a special landing page on SA.com
promoting SA as work and holiday destination.
STA Travel support with banner advertising, dedicated SA
micro-site, E-newsletter and additional promotion via social media
platforms (Twitter, Facebook).
Results: 1.35 million Page Impressions for job ad, 6,100 visits to
job ad, 60 high-profile applications, more than 2,000 visits to STA
Travel SA microsite (linked with job ad).
55

Travel One – German Travel Agents (Retail,
wholesale and Aussie Specialists)
Partners: TWA, Singapore Airlines, FTI
Target market: German Travel Agents
Campaign: Print and online training campaign, including
advertorials and a 16-page supplement (20,700 copies) plus 1000
free copies for distribution at consumer/trade shows.
Travel One E-News and home page supported the promotion with
announcements and banners linking to the competition micro-site.
The campaign was supported by FTI through additional
trade promotion including a training roadshow and agent info
e-platform, and a consumer element (dedicated micro-site on FTI
website promoting SA and WA products).
Results: Online competition appeared over a period of 4 weeks in
each daily newsletter of leading trade magazine “Travel One” and
was featured in print in 3 editions. 6,000 visitors to online game,
905 entries for prize raffle. According to editor, the response
among agents was far better than in their first campaign of a
similar kind (with NZ).
FTI mega workshop
Sixty four agents from German wholesaler FTI visited SA from
15-23 May. The agents split into four separate groups and toured
Adelaide, Kangaroo Island, Flinders Ranges, Barossa, Fleurieu
Peninsula and Eyre Peninsula. The famil series concluded with a
mega training workshop held in Adelaide. Fourteen SA operators,
Tourism Australia and Singapore Airlines joined the event. Results:
the event was hailed a great success. Several agents have
organized customer events to present their experiences in South
Australia. All products featured in the itineraries received extremely
positive feedback. FTI bookings to South Australia increased
substantially. FTI reported a sales increase by 51% after the event.
Tchibo Campaign (MOU activity)
Partners: TA, SQ, NT, TQ, TVIC, Boomerang Reisen
Target market: German Experience seekers
Campaign: (consumer direct campaign with Germany’s biggest
coffee and grocery store 1,000 branches all over Germany,
5th biggest internet platform with more than 2.4 million visitors
per month). The company has a weekly newsletter (8 million
subscribers) featuring a large variety of travel offers (in
co-operation with selected wholesale partners), and brochures (up
to 625.000 copies). Boomerang Reisen will produce a dedicated
Australia travel brochure for Tchibo featuring products from all
State partners, as well as a prize raffle to increase awareness.
The campaign was supported through brochures, newsletters,
website and social media.
Results: 25,917 participants in online game/prize draw, 320,000
unique visitors to Australia travel page, a good number of high
yield bookings to South Australia.
MAJOR PLANS FOR 12-13
Emirates – consumer promotion
Partners: TA, Emirates, wholesaler (TBC)
Target market: Travel affine Experience Seekers
Campaign: 2-page advertorials in leading travel magazines (e.g.,
Abenteuer & Reisen, Food & Travel) to promote SA as a must-see
travel destination in Australia – combined with wholesaler offer as
call-to-action and promotion of SA.com
Outstralia – Online Promotion
Partners: Emirates, FTI, BenQ, MyPhotobook.com
Target market: general consumer audience (internet affine)
Campaign: Online viral game on SA.com with prize raffle to
win a trip to SA. Game will be promoted via online banners and
newsletters and through all campaign partners’ websites.
Goal is to increase traffic to SA.com and raise awareness among
consumers.
Singapore Airlines MOU – Billboard Campaign
Partners: Singapore Airlines, TA, TVIC, DERTOUR, Explorer
Fernreisen, Karawane Reisen (BOTG)
Target market: German Experience Seekers
Campaign: 4-week Billboard campaign in 4 major cities (Munich,
Cologne, Dusseldorf, Stuttgart), selected according to TA survey
on most affluent regions of Germany; wholesale partners to
participate in the campaign as call-to-action on buy-in basis.
School Campaign
Partners: Casio, Canon, LAL Sprachreisen, FTI, TVIC, Etihad
Target market: Students (18+ final year)
Campaign: activity aims to promote SA to young travellers as the
perfect destination for backpacker holiday, study and language
stay and WHV stays. The campaign will include a competition
among German schools for students (18+ final year) to win a
joint trip to SA and VIC to tour and experience study, language
school and WHV opportunities. School classes (English intensive
courses) will submit video applications to win, detailing how they
will promote SA with the help of a Casio translation computer.
Students will blog about their experiences on SA German
Facebook as well as their own accounts whilst in South Australia.
The campaign will receive online and print promotion via a special
microsite on Wissen.de, partner websites, e-newsletters and
banner ads, as well as print promotions via flyers in schools and
local press.
Digital Marketing Activities (Consumer)
Partners: Airlines and Wholesaler (tbc)
Target market: Social Network affine clientele (youth and mature
market)
Campaign: Online activities in cooperation with one of the
leading Online Marketing Agencies in Germany (“Netzvitamine”)
56

and Creative Agency “Sokrativ”. Campaigns aim to to increase
awareness of South Australia and create “hype”, gain strong
traffic to SA.com and increase fan numbers and engagement on
SATC German Facebook page.
DAP “Aral”Selfdrive Campaign
Partners: DAP partners (STO’s), ARAL, Meiers Weltreisen, TA
Target market: Experience Seekers and young travellers – self
drive affine
Campaign: In-Shop advertising to promote SA as a perfect self
drive travel destination in Australia. Elements will include flyers,
PR, a microsite linked with the ARAL website, Meiers Weltreisen
and all participating DAP partners; banner advertising.
Concept: Aral – one of Germany’s leading chains of fuel stations
(2,500 in Germany) – will be used as a platform for a competition
among German consumers to collect “bonus points” to enter
a competition to win a self-drive trip to one of the participating
Australian states.
NTV TV Project “Das ist mein Südaustralien”
Partners: SQ, FTI or Meiers Weltreisen (wholesaler) TBC,
and SA operators
Target market: Germany, Switzerland, Austria
Campaign: TV documentary with leading German actor Hannes
Jaenicke who will travel through KI, Flinders Ranges and Eyre
Peninsula to experience and showcase SA wildlife and landscape.
The campaign will also include additional co-op activities with SQ
and wholesaler partner in a prize raffle supporting the broadcast.
Promoted Regions: KI, ADL, FR, EP
OPPORTUNITIES FOR OPERATORS:
• Become involved in trade and media famils
• Participation in Tourism Australia New Product Workshop in
London, February 2013
• Participation in SATC UK/Europe Roadshow, March 2013
• Provide the SATC office with product updates for inclusion in
SA specialist module as part of Aussie Specialist (ASP) Online
Training and/or in ASP newsletters.
• Provide SATC with regular input and imagery for newsletters,
press releases and social media channels (Facebook).
• The best method of maintaining contact with German/Swiss/
Austrian wholesalers is to attend the main trade shows such
as ATE and ITB (unless you have an in-market rep), to be
featured in the SATC Product Manual and to participate in
SATC organised events and workshops. Should you plan to
visit the wholesalers in their own markets, best timing for
Germany would be mid March to June (be mindful of ATE), for
Switzerland: April (after ITB, before ATE) – larger wholesalers
tend to be a bit more flexible. Do avoid their brochure
production times. The SATC office in Frankfurt will be happy to
assist with co-ordination of sales visits if support is required.
USEFUL TIPS FOR WORKING IN THE
CENTRAL EUROPE MARKET
Cultural / Trade Issues
• Be mindful of school holidays and seasonal travel patterns to
capitalise.
• Germans and Swiss tour operators expect immediate
responses to inquiries (especially booking requests). The travel
agencies who send an inquiry are under the same pressure as
customers and expect confirmation of their travel plans within
the shortest possible timeframe.
• It is uncommon for wholesalers to pay for bookings in
advance, however deposit payments are accepted in some
cases.
• It can take many years of sales calls to German wholesalers to
become featured in their brochures. The German market has
a big focus on loyalty and relationships and management of
these is of high importance.
• The European Travel Law is very strict. Wholesalers must
ensure that hotels, tours and services provided are according
to the catalogue description, otherwise the customer is able
to claim a considerable refund. All information provided about
your product should be as precise and detailed as possible. If
changes occur, wholesalers need to be informed as soon as
possible. Wholesalers are required to provide all travellers with
an insurance or bank guarantee as insolvency protection.
Products/Services
• Ensure your product is accessible through an inbound tour
operator.
• Send product and rate information, good quality images and
brochures with internationally accessible numbers, email and
website addresses for international marketing.
• Keep in mind that wholesalers cannot usually use differing rate
structures (eg. weekend rates) for their brochures/catalogues
as this is uncommon in the market.
• Be mindful of deadlines for wholesalers’ brochure production.
• Provide regular product updates preferably via email for our
dissemination into the market.
• Ensure consistent and high quality standards for your products/
services.
Distribution
• Identify who you are targeting (eg. DINKS, families etc). and
geographical location (domestic or international)
• Learn about the distribution chain and commission structure –
it varies from country to country
• Contact SATC in Adelaide for advice in maximizing the
exposure and target audience for your product
• Establish alliances with other operators to do joint marketing
• Ensure you have adequate administrative resources for
efficient contact (especially in the case of a sole person
operation).
57

Germany WHOLESALERS
Company Key Product Contact Company Size SA Product Brochured Comments
DERTOUR
www.dertour.de
HO:
Emil-von-Behring-Str. 6
60439 Frankfurt / Main
Ph: +49 (0) 69 95881005
Fax: +49 (0) 69 95881015
Petra Fraatz
Product Director
Petra.fraatz@dertour.de
Mr. Peter Just
PM
Peter.just@dertour.de
DERTOUR, ADAC and
Meiers Weltreisen belong
to Rewe Touristik Group.
DERTOUR is recognised
as the market leader in
Germany for Australia.
ADAC their sister
company is concentrating
on the self-drive market.
Adelaide, Barossa, KI, Flinders Ranges, Murray River,
Coober Pedy, Great Ocean Road, Explorer´s Way
(self-drive and package tour)
Also various self-drive and coach tours incl. SA
• Inbounder: Terra Nova
• Approx. 32,000 pax per year
• Caters for mainstream and niches
• One of the best supporters of SA
• SA product share remains high
Sells through 350
company owned retail
branches and over 8,500
licensed travel agencies
FTI
www.fti.de
HO:
Frosch Touristik GmbH
Friedenstraße 32
81671 München
Ph: +49 (0) 89 – 25 250
Fax : +49 (0) 89 – 25 25 – 65 65
Mr Dietmar P. Schulz - PM
dietmar.schulz@fti.de
Susanne Kunas
Product Manager Gold by FTI
susanne.kunas@fti.de
3rd biggest wholesaler in
Germany for Australia.
Sells only through
licensed travel agencies
and their own retail chain
TVG, as well as online TV
channel.
New upmarket product
portfolio in “Gold by FTI”
Adelaide, Flinders, KI, Murray River, Barossa, Great
Ocean Road, Explorer´s Way, Coober Pedy, various SA
Outback Tours
Also offer various self-drive and coach tours where
SA is included.
• Inbounder: AOT
• 17,000 pax per year
Caters for mainstream
• Very good supporter of SA
• SATC hosted a mega trade workshop
and 4 famils for FTI in May 2012 (60
travel agents)
• Currently running several coop
promotions (billboards, online
campaigns)
Meier´s Weltreisen
www.meiers-weltreisen.de
HO:
Emil-von-Behring-Str. 6
60439 Frankfurt
Ph: +49 (0) 69-9588 3744
Fax: +49 (0) 69-9588 3732
Mr. Joachim Voss- PM
Joachim.voss@meiers-weltreisen.de
Belongs to the REWE
Group (DERTOUR,
ADAC, Meier´s) and is
based in the same office
building as DERTOUR.
Caters for groups and
upmarket clientele.
Only sells through
licensed travel agencies
(10,000).
Adelaide, Flinders, Great Ocean Road, KI, EP,
Explorer´s Way
Also offer various coach tours where SA is included.
• Inbounder: Terra Nova
• Approx. 7,000 pax per year
• Long-haul package holiday operator
targeting the mid- and upper-market as
well as providing study tour holidays
• One of the best supporters of SA
• SATC is running a billboard/bus
promotion with MWR in 2012
58

Company Key Product Contact Company Size SA Product Brochured Comments
BOTG Members Germany
www.botg.de
Australia Pacific Travel Service
Australia Plus Reisen
Cruising Reise
Wennigsen & Frankfurt
Dr. Duedder Reisen
Karawane Individuelles Reisen
Westtours-Reisen
Mr. Peter Arp
Ms. Christa Monshausen
Mr. Marc Carriere &
Mrs Myriam Lambertz
Mr. Reiner Iwen
Mr. Steffen Albrecht
Mr Holger Bregand
11 independent
members in Germany,
Austria, Switzerland, the
Netherlands and Belgium
Most staff members are
Australia Specialists.
Largest direct seller to
the South Pacific with
mutual catalogue.
Adelaide, KI, Flinders Ranges, Gawler Ranges/Eyre
Peninsula, Fleurieu Peninsula, Barossa, Murray River,
Airsafaris, Hiking Tours,
Selfdrives SA only, Great Ocean Road, Nullarbor,
Explorer’s Way
Also various self-drive Explorer’s Way, GSTR and coach
tours incl. SA
• Inbounder: Go Way
• Approx. 16,000 pax per year
• Caters for mainstream and niches
• Most of the members have been to SA
on holidays or famils
• Good SA supporter
• SATC produced aself drive iPad app
with BOTG for in 2011/12.
Members Austria:
Jedek Reisen
Mr. Jochen Jedek
Member Switzerland :
Australasia Travel Service
Dreamtime Travel
Mr. Konrad Feusi
Mr. Dominic Eckert
Other Europe:
(Aussie Tours –Belgium)
(Tasman Travel –Netherlands)
HEAD OFFICE:
Best of Travel Group GbR
Ostwall 30
47608 Geldern
Deutschland
Bernd Rösner – MD
Bernd.roesner@botg.de
Inka van Baal – Ass. MD
Inka.vanbaal@botg.de
Ph:+49 (0)2831 1332 09
Fax:+49 (0)2831 1332 12
head.office@botg.de
Explorer Fernreisen
www.explorer-fernreisen.com
HO:
Hüttenstraße 17
40215 Düsseldorf
Ph: +49 (0)211 – 99 49 02
Fax: +49 (0)211 – 38 22 88
Mrs.Sabine Besgen - PM
Sabine.Besgen@
explorer-fernreisen.com
Mr. Andreas Neumann - MD
Direct seller with 9
offices in Germany and a
total of 90 skilled staff –
many of them are Aussie
Specialists
Adelaide, KI, Flinders, Murray River, Adelaide, Great
Ocean Road, Explorer´s Way
Also various self-drive and coach tours incl. SA
• Inbounder: ATS Pacific
• Approx. 16,400 pax per year
• Caters for mainstream and niches
• Very good supporter of SA
• Joint co-operations in 2011/12 and
ongoing
59

Company Key Product Contact Company Size SA Product Brochured Comments
Boomerang Reisen
www.australien.com
HO:
Biewerer Str. 15
54293 Trier
Ph: +49-(0) 651-96680-0
Fax: +49-(0)651-96680-98
Mr. Andreas Macherey
MD Will leave the company
end of 2012
New GM: Thomas Wiedau
Sabine Schamburger - PM
s.schamburger@
boomerang-reisen.de
14 offices throughout
Germany, Switzerland
and Netherlands. Direct
seller
Very comprehensive
South Pacific brochure.
Adelaide, Barossa Valley, Coorong National Park, KI,
Flinders Ranges, Coober Pedy, Explorer´s Way and
Great Ocean Road
Also various self-drive and coach tours incl. SA
• Inbounder: Australia One
• Approx. 6,000 pax per year
• Caters for mainstream and niches
(work and holiday and language study
tours)
• Very good supporter of SA
(TUI Germany now holds 49%
of shares in the company, Mr
Macherey remains MD)
TUI Germany
www.tui.de
HO:
Karl-Wiechert-Allee 23
30625 Hannover
Ph: +49 (0)511-5 67-0
Fax: +49 (0)511-5 671301
Mrs Anika Lindemann –
Senior Product Manager
anika.lindemann@tui.de
Luxury niche products presented
through 2nd branch Airtours
Airtours co-operates with
Windrose (PM Mr Meinhard Hiller)
that provides all group travel
packages (incl Australia)
Largest European
wholesaler, only sells
through licensed travel
agencies.
Market share for Australia
is rather small compared
to other long-haul
destinations
Barossa, KI, Adelaide
Various self-drive and coach tours incl. SA
Australia is part of the Asia/Pacific brochure
• Inbounder: APTC
• Estimate approx. 6,000 pax per year
• Caters for mainstream
• Strong ongoing changes in the
company structure
• High end branch: Airtours – fair
supporter of upmarket SA products
• Fair supporter of SA
Gebeco / Dr. Tigges
www.gebeco.de
HO:
Holzkoppelweg 19
24118 Kiel
Ph: +49 (0)431 – 54460
Fax: +49 (0)431- 5446111
David Kaiser
PM
dka@gebeco.de
One of the leading
wholesalers for group
travel – long haul specialist
with a small FIT program
for Australia. Very active
with ad hoc groups.
Belongs to TUI Group, the
largest wholesaler group in
Germany
Various group tours incl. SA.
Adelaide, Murray River, KI, Flinders Ranges, Great Ocean
Road
• Inbounder: own inbound office – APTC
• Approx. 1,600 pax per year
• Caters for group travel and FIT market
• Good supporter of SA
• Offer special interest tours
Kangaroo Tours
www.kangaroo-tours.de
www.kangaroo-tours.com
HO:
Westring 25 44787 Bochum
Ph.: +49 (0)234-3252530
Fax: +49 (0)234-3252540
Mr. Otmar Lind - MD
Otmar.lind@kangaroo-tours.de
Small wholesaler also
representing Horizont
Fernreisen and Benecke´s
Reisewelt.
Coober Pedy, Flinders Ranges, Adelaide, Kangaroo
Island, Barossa, Murray River, Great Ocean Road
• Inbounder: AOT
• Approx. 2,500 pax per year
• Caters for mainstream and upmarket
clientele
• Fair supporter of SA
60

Company Key Product Contact Company Size SA Product Brochured Comments
Kiwi Tours
www.kiwitours.com
HO:
Franziskanerstr. 15
81669 Muenchen
Ph: +49 (0)89 -746 625 -61
Fax: +49 (0)89 -746 625 908
Mrs Birgit Eck
b.eck@kiwitours.com
Mr. Guenter Wrede – GM
Leading wholesaler for
group tours to Australia
Various group tours incl. SA • Inbounder: Australian Splendor
• Approx. 3,000 pax per year.
• Caters for group travel and special
interest niche markets
• Fair supporter of SA
Studiosus Reisen
www.studiosus.com
HO:
Riesstr. 25
80992 München
Ph: +49 (0)89 -500 60 270
Fax: +49 (0)89 - 500 60 100
Thomas Graune – PM
Thomas.graune@studiosus.com
Leading wholesaler for
cultural group travel and
study tours worldwide,
mainly in the up-market
segment.
Only sells through
licensed travel agencies
(9.000).
Various study tours where SA is included • Inbounder: Great Aussie Tours
• Approx. 800 pax per year
• Offer up-market study travel,
interested in aboriginal culture tours,
important “to meet the people”, new
ideas off the beaten track – “The
cultivated art of travel”. Average group
size is 25 pax, average age is 56, very
well educated clientele.
• Offers special interest and incentive
travel especially for groups
• Fair supporter of SA
Art of Travel
www.artoftravel.de
HO:
Tal 26
80331 München
Ph: 089 – 2110760
Fax: 089 – 21107621
Mrs Bettina Böttcher – PM
Bettina.boettcher@artoftravel.de
Mrs Margot Deh – MD
Small wholesaler
focusing on the high end
traveller, cooperation
with BMW
2nd branch in Switzerland
No catalogue but high-profile promotion brochure
featuring luxury products.
Sells tailor-made packages only.
Adelaide, Barossa, Clare, KI, Flinders Ranges, Coober
Pedy, Explorer’s Way, Great Southern Touring Route.
• Inbounder: not available (works mainly
with products direct)
• Approx. 150 pax per year (very
up-market clients)
• Caters for high end segment
• Fair supporter of SA
Australia Tours
www.australiatours.de
HO:
Australia Tours: Dieselstr. 3
87437 Kempten
Ph: +49 (0)831 2540347
Fax: +49 (0)831 2540348
Mr German Diethei – MD/PM
german@australiatours.de
Joint venture with
Tourconsult. Small
wholesaler specialising in
Australia.
Adelaide, Barossa, KI, Flinders Ranges, Coober Pedy.
Various self-drive itineraries and coach tours incl. SA
• Inbounder: APTC
• Approx. 1000 pax to Australia per year
• Caters for mainstream and niches
• Very good supporter of SA
• Several small co-operations in 2011/12
and 2012/13
61

Company Key Product Contact Company Size SA Product Brochured Comments
Pacific Travel House
www.pacific-travel-house.de
HO:
Bayerstr. 95
80335 Muenchen
Ph: +49 (0)89 5309293
Fax: +49 (0)89 532152
Mr Joerg Poppen
MD/Owner
Nicole Piskurek – PM
n.piskurek@pacific-travel-house.de
Small company with
medium potential mainly
specialising in Pacific
Islands and New Zealand
Website only – no longer produces a brochure.
Adelaide, Kangaroo Island, Murray River, Flinders Ranges
• Inbounder: Australia One
• Approx. 500 pax to Australia per year
• Caters for mainstream and niches (eg.
dive holidays)
• Fair supporter of SA
Windrose Fernreisen
www.windrose.de
HO:
Neue Grünstraße 28
10179 Berlin
Ph: +49 (0)30 2017210
Fax: +49 (0)30 20172117
Mr Meinhard Hiller – PM
Meinhard.hiller@windrose.de
Medium sized company
selling up-market trips
worldwide – medium
potential
8 pages on Australia in their long-haul brochure • Inbounder: Australia One
• Approx. 150 pax to Australia per year
• Caters mainly for groups, upmarket
FITs and niches such as wine
• Good supporter of SA
Austria WHOLESALERS
Company Key Product Contact Company Size SA Product Brochured Comments
Coco Weltweit Reisen
www.coco-tours.at
HO:
Wilhelm-Boden-Gasse
6020 Innsbruck
Ph: + 43 (0)512 365791-0
Fax: + 43 (0)512 3657917
Mr. Herbert Frankenstein – MD
Herbert@cocotours.at
Austria’s leading Australia
specialist.
Own brochure
Adelaide, Adelaide Hills, Barossa, Kangaroo Island,
Coober Pedy, Flinders Ranges, Explorer´s Way, Prairie
Hotel, Great Ocean Road
Various self-drive and coach tours incl. SA
• Inbounder: ATS Pacific
• Approx. 3,000 pax per year
• Caters for mainstream FIT travelers
and groups
• Good supporter of SA
• Joint marketing activities in 2011/12
and for 2012/13
62

Switzerland WHOLESALERS
Company Key Product Contact Company Size SA Product Brochured Comments
Dreamtime Travel
www.dreamtime.ch
HO:
Bruggerstrasse 55
5401 Baden
Ph: +41 (0)56 410 01 01
Fax: +41 (0)56 410 01 04
Mr. Dominic Eckert – MD
dominic.eckert@dreamtime.ch
Member of BOTG In addition to the BOTG catalogue Dreamtime offers
upmarket German speaking tours for small groups,
guided Outback campervan tours along the Explorer´s
Way, Flinders Ranges/Broken Hill.
Own brochure for backpacker tours as well as for
language schools in Australia.
Special brochure for luxury products.
• Inbounder: AOT
• Approx. 700 pax per year
• Caters for mainstream and niches such
as language travel, backpacker and
outback enthusiasts
• Dreamtime is THE Outback Australia
Specialist in Switzerland
• Very good promoter for SA
• Several co-operations with SATC in
2011/12
Knecht Reisen
www.knecht-reisen.ch
HO:
Rohrer Str. 100
5001 Aarau
Ph: +41 (0)62 8347181
Fax: +41(0) 62 8347184
Voyage Plan
HO:
Grand-Rue 98
1820 MONTREUX
Ph: +41 (0)2196644 11
Fax: +41 (0)2196644 19
Mr. Chris Baerlocher – PM
cbaerlocher@knecht-reisen.ch
Mr. Roger Geissberger – MD
Martin Gallati – MD
Nathalie Broyon – PM
to@voyageplan.ch
One of the leading
wholesalers for Australia
with a large distribution
retail network and 14
retail agencies of its own.
Voyage Plan – direct
seller belongs to
Knecht and caters the
French-speaking part of
Switzerland
Adelaide, KI, Barossa, Coorong, Flinders Ranges, Gawler
Ranges, Murray River,
Coober Pedy, Great Ocean Road, Explorer´s Way, GSR
Various self-drive and coach tours incl. SA
• Inbounder: Own inbound office in
Australia – KN Travel
• Approx. 7,000 pax per year
• Caters for mainstream and niches
• Offers also special interest and student
tours
• Very good supporter of SA
• Several joint campaigns with SA in
2011/12 and for 2012/13
Kuoni Reisen
www.kuoni.ch
HO:
Neue Hard 7
8010 Zuerich
Ph: +41 1 277 4663
Fax: +41 1 272 6557
Mrs Colette Ernst – Product
Director North America / Oceania
Miss Franziska Wenger –
Market Director Individual
(Franziska should be first point
of contact)
Franziska.wenger@kuoni.ch
Together with Knecht
Reisen the leading
wholesaler in Switzerland
for Australia.
Adelaide, KI, Coorong, Barossa, Flinders, Explorer´s Way,
Great Ocean Road
Various self-drive and coach tours.
• Inbounder: ATS Pacific
• Approx. 5,000 pax per year
• Caters for mainstream but also groups
and incentives
• Good supporter of SA
63

Company Key Product Contact Company Size SA Product Brochured Comments
Flex Travel
www.flextravel.ch
TUI Suisse
www.tui.ch
HO:
Friesenbergstr. 75
8036 Zuerich
Ph: +41 (0)1 455 4628
Fax: +41 (0)1 455 4927
Mrs Gunnel Burri – PM
Gunnel.burri@flextravel.ch
Mrs Ulrike Meissner –
Assistant PM
Ulrike.meissner@flextravel.ch
TUI Suisse has a special
brand for their modular
destinations which is Flex
Travel.
Sells through company
owned retail agencies as
well as through licensed
travel agencies.
Adelaide, KI, Barossa, Coober Pedy, Flinders, Great
Ocean Road, Explorer´s Way,
Various self-drive and coach tours incl. SA.
• Inbounder: AOT
• Approx. 3000 pax per year
• Caters for mainstream
• Very good supporter of SA
• Joint activities in 2011/12 and in
2012/13
Skytours
www.skytours.ch
HO:
Freischuetzgasse 3
PO Box
8021 Zuerich
Ph: +41 (0)44 295 58 90
Fx: +41 (0)44 295 5880
Mrs Karin Marty – PM
Contracting Manager Australia/NZ
Karin.marti@travelhouse.ch
Strong changes in
company and product
structure have led to
Skytours losing share
in the Australia travel
market.
Adelaide, K.I., Barossa, Murray, Flinders Ranges,
Explorer’s Way, Eyre Peninsula
• Inbounder: AOT & Australia One
• Strong changes in company structure
• Fair supporter of SA
Nova Tours
www.novatours.ch
HO:
Rue du Valentin 34
1004 Lausanne (Switzerland)
Ph: +41 (0)21 311 50 40
Fax : +41 (0)21 311 5043
Mr. Marco Russo – MD
Marco.russo@novatours.ch
Mr. Gino Albisetti – MD
Gino.albisetti@novatours.ch
2 offices in
Switzerland, one in the
German-speaking region
– one in the
French-speaking region
Adelaide, Flinders, Barossa, Coorong, KI, Coober Pedy,
Gawler Ranges
Great Ocean Road, Explorer’s Way
Various self-drive and coach tours incl. SA
• Inbounder: All Australia Tours & Travel
• Approx. 1,200 pax per year
• Caters for mainstream and niches
• Offers special interest tours
• Outstanding supporter of SA
• Joint promotion activities in 2011/12
and 2012/13
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