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Spa Business issue 4 2011 - TourismInsights

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The demand for natural cosmetics is increasing<br />

in Asia, but the market is blighted by<br />

false marketing claims, mislabelling of<br />

products and consumer confusion, says<br />

research company Organic Monitor.<br />

Unlike Europe or North America (see<br />

sb09/1 p34), Asia has no private standards<br />

for natural and organic products, and using<br />

western certification can be expensive.<br />

Some products are promoted as organic,<br />

even if they only contain trace organic<br />

elements; and other companies are using<br />

symbols and logos just of their certified<br />

ingredients to give the illusion that the<br />

overall finished product is certified.<br />

There are some positive steps being made,<br />

however. A growing number of specialist<br />

retailers, such as organic food group Just Life,<br />

are demanding brands to substantiate their<br />

marketing claims by becoming certified.<br />

In addition, other retailers are scrutinising<br />

ingredient lists to verify a product’s<br />

‘chemical free’ status.<br />

<br />

Las Vegas-based Caesars<br />

Entertainment Corporation<br />

(CEC) is to make its first move<br />

into Asia Pacific with a new<br />

resort in Hainan, China.<br />

The Caesars Palace Longmu<br />

Bay project is the first major<br />

venture of Caesars Global Life<br />

– a new non-gaming division<br />

created to build and manage<br />

branded properties.<br />

CEC aims to build 25 hotels<br />

and resorts in China over the<br />

next five years and has signed<br />

an agreement with Guoxin<br />

Longmu Bay Investment<br />

Holding (GLBIH) on its first<br />

project in the country.<br />

GLBIH will be developing the area as a tourist<br />

destination, with the first phase to cover a<br />

5sq km (1.9sq mile) area. The 1,000-bedroom<br />

resort represents a rmb3bn (us$471m, €352m<br />

£303m) investment in the total rmb36bn<br />

(us$5.6bn, €4.2bn, £3.6bn) scheme.<br />

The RMB3bn resort will have a spa and is due to open in 2014<br />

Due to open in 2014, the resort will have a spa,<br />

a championship golf course and a marina.<br />

CEC president and CEO Gary Loveman said:<br />

“This will set a global luxury standard in China<br />

and build a foundation for Caesars’ expansion<br />

throughout the Asia-Pacific region.”<br />

<br />

The collaboration focuses on Canadian spa-goers<br />

<br />

<br />

<strong>Spa</strong> marketing company <strong>Spa</strong>Finder has<br />

joined forces with Canada-based spa marketing<br />

enterprise, Way<strong>Spa</strong>.<br />

Under the new partnership, the<br />

companies will offer one of the most comprehensive<br />

online selections of spas, fitness<br />

studios and wellness practitioners to consumers<br />

in Canada.<br />

It is also hoped that the collaboration will<br />

increase the number of consumers that visit<br />

properties currently marketing with both<br />

<strong>Spa</strong>Finder and Way<strong>Spa</strong>.<br />

At the heart of the venture is the new<br />

spafinder.ca website, which aims to establish<br />

itself as the leading internet-based<br />

resource for the Canadian spa industry.<br />

IMAGE: PHIL DATE/SHUTTERSTOCK.COM<br />

ITC Hotels is to add a new<br />

600-bedroom flagship hotel<br />

to its portfolio of 16 luxury<br />

properties that it owns and<br />

operates across India.<br />

The ITC Grand Chola,<br />

which features a temple design<br />

inspired by the Chola dynasty,<br />

is due to open in Chennai in<br />

early 2012.<br />

Among the facilities will<br />

be a 23,000sq ft (2,137sq m)<br />

Kaya Kalp <strong>Spa</strong>, which will<br />

have 12 suites for treatments.<br />

One suite is a double and will<br />

offer twin massage tables.<br />

Meanwhile, two of the suites<br />

will be dedicated to ayurvedic massages and<br />

treatments using indigenous products.<br />

ITC Grand Chola will adhere to the group’s<br />

commitment to responsible luxury and will offer<br />

eco-friendly measures to attain ‘positive statuses’<br />

<br />

Rosewood Hotels & Resorts has opened its<br />

eighth Sense spa at the new Rosewood Hotel<br />

Georgia in Vancouver, Canada.<br />

Located on the fourth floor of the 155-<br />

bedroom property, the spa comprises five<br />

treatment rooms, a manicure/pedicure lounge<br />

The flagship property will have a 12-treatment suite spa<br />

in water, carbon and solid waste recycling. ITC<br />

claims that it is the “greenest hotel chain in the<br />

world” and recently confirmed that all of its<br />

hotels have now attained the LEED Platinum<br />

rating from the US Green Building Council.<br />

and separate facilities for both men and women<br />

with sauna and steamrooms.<br />

A wet treatment room with a Vichy shower<br />

is also on offer at the spa, which uses products<br />

from Priori, Beauty Through Balance, <strong>Spa</strong><br />

Rituals and Tara <strong>Spa</strong> Therapy.<br />

18 Read <strong>Spa</strong> <strong>Business</strong> online spabusiness.com / digital<br />

SPA BUSINESS 4 <strong>2011</strong> © Cybertrek <strong>2011</strong>

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