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BoConcept Holding A/S - BoConcept.com

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Gross profit still developing well<br />

45%<br />

44%<br />

43%<br />

42%<br />

41%<br />

40%<br />

39%<br />

38%<br />

37%<br />

36%<br />

35%<br />

Gross margin<br />

Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2<br />

2006/07 2007/08 2008/09 2009/10<br />

65%<br />

35%<br />

Own vs. sourced production<br />

Sourcing Own production<br />

42%<br />

58%<br />

2005/06 2006/07 2007/08 2008/09<br />

30% 26% 20%<br />

70% 74% 80%<br />

70%<br />

Gross margin in 1H 2009/2010<br />

at 41.1% vs. 40.0% last year<br />

(40 (40.6% 6% vs. vs 39.2% 39 2% in Q2)<br />

Lower contribution ratio from<br />

traffic-generating g g campaigns p g<br />

and indirect production costs<br />

surcharged to inventories (DKK<br />

4.4m)<br />

Previous cost-cuttings,<br />

efficiency initiatives and more<br />

own stores has positive impact<br />

on on gross profit<br />

75% of group revenue was<br />

sourced in 1H 2009/2010

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