destination management plan highlights - Tourism Queensland

Planning and Policy Coordination
E N A B L E R S O F S U C C E S S
Facilitate a collaborative approach to implementing key strategic plans for TNQ by leveraging from the destination’s strong industry network. Key
strategy plans include:
• The Tropical North Queensland Destination Management Plan
• A Regional Tourism Investment and Infrastructure Plan
• The Cape York and Torres Strait Tourism Development Action Plan
• Queensland Tourism Strategy (including the Queensland Aviation Strategy)
• Far North Queensland 2025 Statutory Regional Plan
Promote the sustainable management and long-term viability of TNQ’s natural assets, especially the World Heritage protected areas.
Industry Leadership and Coordination
Establish/enhance strong relationships with key national, state, regional and local stakeholders.
Raise government and industry awareness of, and support for, the economic, social and environmental value and potential of tourism across TNQ.
Industry Development
Further develop the professionalism of the tourism industry by upgrading the skill level of managers and staff in order to continuously improve
customer service, delivery and profitability of products and services.
Secure additional funding (e.g. government grants), support and resources to benefit tourism across TNQ.
Community Engagement
Continue to promote the value of tourism and economic benefits to the community (e.g. jobs, career paths) to encourage community support for
sustainable tourism growth.
Workforce Development
Continue to support a collaborative approach to attract, retain and train the tourism workforce.
Support programs that stimulate employment of Indigenous people in the tourism industry.
The Destination Management Plan (DMP) is available online through Tourism Queensland’s and Tourism Tropical North
Queensland’s websites, along with links to a range of reference and supporting material.
www.tq.com.au/tropicalnorthqueenslanddmp
www.tropicalaustralia.com.au
For further information please
contact either:
n GREG HOWE Regional Director
Tourism Queensland
Ph: 07 3535 5423 Fax: 07 3535 5421
Email: greg.howe@tq.com.au
n ROB GIASON Chief Executive Officer
Tourism tropical North Queensland
Ph: 07 4015 1200 Fax: 07 4051 0127
Email: rob.giason@tnq.org.au