Accenture Video Solution
Accenture Video Solution
Accenture Video Solution
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Figure 2. <strong>Accenture</strong> <strong>Video</strong> <strong>Solution</strong> Framework<br />
<strong>Accenture</strong> Connected TV <strong>Video</strong> <strong>Solution</strong> Set-Top Box Framework Gaming Console Android Tablet, Smartphones Laptop Mobile Phone iPadTM connected TVs, gaming consoles, Blu-ray<br />
systems and mobile devices including<br />
Android phones. This scalable capability<br />
can help companies leverage the power<br />
of the almost-continuous influx of<br />
innovative consumer electronics devices<br />
in the marketplace. With the <strong>Accenture</strong><br />
platform, companies can re-use functionality<br />
across devices, including login and<br />
customer profile, remote control and<br />
cross-playback, unified electronic<br />
program guide, favorites and alerting.<br />
Virtual linear channels<br />
Broadcasters can expand the number of<br />
traditional digital terrestrial television<br />
(DTT) channels, enabling viewers to skip<br />
forward and backward using the channel<br />
program guide.<br />
Personal TV experience<br />
With the <strong>Accenture</strong> <strong>Video</strong> <strong>Solution</strong>, each<br />
member of a household can generate<br />
a personalized profile, so the viewing<br />
experience they access and receive is<br />
tailored to their interests, habits and<br />
preferences. Users can customize their<br />
own TV interests, choose categories specific<br />
to their needs, share content with<br />
others, and configure the home TV as a<br />
personal viewing device with the same<br />
configuration used on the Web TV<br />
accessed with a PC. They can also use a<br />
mobile phone or PC to schedule TV or<br />
set-top box content—programming,<br />
recording and purchasing content for<br />
broadband video on demand and live<br />
broadcast events.<br />
<strong>Video</strong> Services / User Experience<br />
<strong>Video</strong> on Demand Catch Up TV Virtual Linear Channels EPG Content Recommendation Search Advertising App Store Settings<br />
<strong>Video</strong> Management and Streaming<br />
Network<br />
Multimedia Service<br />
Delivery Platform<br />
Legacy Systems<br />
Content Production & Management BSS / OSS<br />
Enhanced profiling to support<br />
targeted advertising and content<br />
recommendations<br />
Because users customize their viewing<br />
experience and create a profile of their<br />
interests, operators can understand<br />
their preferences more deeply. And<br />
that knowledge can command higher<br />
advertising revenues, attracting more<br />
advertisers who can target messages at<br />
a much more granular level. Having a<br />
viewing profile means that a person can<br />
receive content suggestions through an<br />
innovative content recommendation<br />
engine. This capability can increase video<br />
on demand service usage and revenue<br />
generation from pay-per-view events.<br />
Consumers can also receive more<br />
targeted personal advertising based on<br />
their profiles and viewing habits.<br />
Social network integration<br />
The <strong>Accenture</strong> solution helps providers<br />
to link their offerings to their preferred<br />
social network, enhancing the user<br />
experience and establishing a foundation<br />
for innovative services that leverage the<br />
power of social media.<br />
Digital Rights Management integration<br />
The <strong>Accenture</strong> <strong>Video</strong> <strong>Solution</strong> helps<br />
companies address the challenge of<br />
distributing broadband and broadcast<br />
content with many different Digital<br />
Rights Management technologies and<br />
standards. AVS supports a multi-DRM<br />
approach.<br />
Advertising, Recommendation<br />
and Analytics<br />
User interface optimization<br />
Viewing video on different devices<br />
requires attention to the “unique form”<br />
factor and experience of each device.<br />
The <strong>Accenture</strong> solution calibrates graphic<br />
rendering for each device, tailoring the<br />
user experience according to the device’s<br />
capabilities.<br />
Device integration roadmap<br />
<strong>Accenture</strong> helps companies plot an<br />
effective path forward as new and<br />
different devices are enabled. Ongoing<br />
enhancements and releases of the<br />
<strong>Accenture</strong> platform support the integration<br />
of new generations of devices.<br />
Interoperability across<br />
Content Delivery Networks (CDNs)<br />
This functionality allows an operator to<br />
balance video streaming traffic generated<br />
by users from different devices (such<br />
as Web TV, set-top boxes, tablets) on<br />
multiple Content Delivery Networks—<br />
through pre-defined, specific policies<br />
(for example, percentage, time period,<br />
thresholds). This innovative capability<br />
allows for effective management of<br />
content distribution costs to network<br />
providers. Policies are easily configurable<br />
thanks to the dedicated user interface.<br />
<strong>Accenture</strong> <strong>Video</strong> <strong>Solution</strong> 5
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