Introduction to Wirsol Solar AG - Texas Renewable Energy ...
Introduction to Wirsol Solar AG - Texas Renewable Energy ...
Introduction to Wirsol Solar AG - Texas Renewable Energy ...
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EXCELLENCE IN SOLAR SOLUTIONS<br />
DATA. FACTS. STRATEGIES.<br />
EXCELLENCE IN SOLAR SOLUTIONS<br />
Prässetation WIRSOL SOLAR <strong>AG</strong><br />
Introduc<strong>to</strong>ry Presentation<br />
WIRSOL 2009
About WIRSOL SOLAR <strong>AG</strong><br />
WIRSOL SOLAR <strong>AG</strong> is a dynamic<br />
international organization operating in the<br />
high growth sec<strong>to</strong>r of <strong>Solar</strong> <strong>Energy</strong>.<br />
The company is uniquely positioned in the<br />
sales, planning and installation of PV systems<br />
for the residential and commercial markets,<br />
with an expertise which spans systems from<br />
3 kWp <strong>to</strong> 10+ MWp-sized solar parks.<br />
WIRSOL is a leading solar sales company:<br />
In the last 3 years the company has sold,<br />
designed and installed more than 2,000 PV<br />
systems on roof-<strong>to</strong>ps in Germany and Spain.<br />
Our locations include:<br />
Waghäusel, Germany<br />
Reus, Spain<br />
Murci/Grosset<strong>to</strong>, Italy<br />
Oelegem, Belgium<br />
Fort Collins, Colorado<br />
WIRSOL <strong>Wirsol</strong> 2009
WIRSOL Business Model – A Full Service Offering<br />
SALES,CONSULTING & PLANNING<br />
SYSTEM DESIGN & ENGINEERING<br />
HIGH QUALITY INSTALLATION<br />
MONITORING & MAINTAINANCE<br />
ONE<br />
STOP<br />
SHOP<br />
Small Residential PV<br />
FINANCING & INSURANCE<br />
Through Associated<br />
Partners<br />
Medium-Sized And Large<br />
Roof-Top Systems<br />
WIRSOL 2009<br />
<strong>Solar</strong> Parks
Focused on 4 Segments<br />
Utility sized solar parks<br />
Medium-sized industrial systems<br />
10kWp - 100 kWp<br />
Large roof<strong>to</strong>p systems<br />
100 kWp - 2 MWp<br />
Private clients<br />
3 kWp - 10 kWp<br />
With over 2,000 installed systems, the company has unique expertise<br />
in all the main market segments. This provides a broad base of sales<br />
activity, minimizing the effect of market fluctuations in any one area.<br />
WIRSOL 2009
Rapid and Successful Growth<br />
Revenue Growth WIRSOL <strong>AG</strong><br />
Million $<br />
130+<br />
100<br />
80<br />
70<br />
60<br />
50<br />
40<br />
30<br />
Company Focus & Challenges<br />
• Effective use of both human and<br />
financial resources<br />
• Delivering a high quality, fairly priced<br />
turn-key solar solution.<br />
• Continue <strong>to</strong> focus on cus<strong>to</strong>mer<br />
satisfaction – Satisfied cus<strong>to</strong>mers are<br />
our best sales force.<br />
20<br />
10<br />
0<br />
2004 2005 2006 2007 2008<br />
2009e<br />
• Maintain an eye on the horizon <strong>to</strong><br />
incorporate new technological advances<br />
and <strong>to</strong> exploit emerging market growth<br />
opportunities<br />
WIRSOL 2009
Experience with Large Commercial Installations<br />
Bellvis, Spain - 294 kWp<br />
GÜMA Caravan, Mannheim - 400,40 kWp<br />
<strong>Solar</strong>park Bruhrain - 1.967 kWp<br />
Großmarkt Bremen - 1.200 kWp<br />
WIRSOL 2009
Experience with Large Commercial Installations<br />
Bovera, Spain - 1.108 kWp<br />
S.A.T. FRUITSA, Lerida, Spain - 110,88 kWp<br />
John Deere, Mannheim - 58,85 kWp<br />
PENNY, Hockenheim - 39,60 kWp<br />
WIRSOL 2009
<strong>Solar</strong> Park Bruhrain<br />
1.967 kWp<br />
WIRSOL 2009
The Current <strong>Energy</strong> Situation<br />
We Are Dependant on Fossil Fuels:<br />
According <strong>to</strong> Barclays Capital “Equity Gilt Study 2007”<br />
- The world is presently in the beginning stages of an energy revolution.<br />
We need <strong>to</strong> simultaneously:<br />
• Sharply Increase the Capacity <strong>to</strong> Supply <strong>Energy</strong> Due <strong>to</strong> Increased World Demand<br />
- China & India<br />
• Decrease CO² Emissions - with the <strong>Energy</strong> Sec<strong>to</strong>r Playing a Major Role<br />
Drawbacks of Continued Indiscriminant Fossil Fuel Use:<br />
Price Increases & Uncertainty<br />
Coal<br />
Finite Availability<br />
Oil<br />
Nuclear<br />
….<br />
Conventional<br />
<strong>Energy</strong> Generation<br />
Methods<br />
Global Warming<br />
Environmental Pollution<br />
Dependency<br />
Grid Overload<br />
WIRSOL 2009
The Need To Change Our Direction Is Clear<br />
• World energy consumption is projected <strong>to</strong> increase by 71 percent from 2003 <strong>to</strong> 2030.<br />
• The Department of <strong>Energy</strong>’s -<strong>Energy</strong> Information Administration - “International<br />
<strong>Energy</strong> Outlook 2006” states that energy demand will grow from:<br />
2003 14,781 billion kilowatt hours<br />
2015 21,699 billion kilowatt hours<br />
2030 30,116 billion kilowatt hours<br />
The task of matching future supply with future demand is difficult and complex.<br />
WIRSOL 2009
Our Vision – Distributed <strong>Energy</strong> Generation<br />
Employing <strong>Renewable</strong> <strong>Energy</strong> Solutions<br />
Centralized <strong>Energy</strong> Production<br />
Distributed <strong>Energy</strong> Production<br />
• Every energy user has the possibility of being an energy producer – environmentally friendly and<br />
independent at the same time.<br />
• <strong>Energy</strong> can be produced where it is needed and increased on an incremental basis, as required.<br />
WIRSOL 2009
The Sun as an <strong>Energy</strong> Source and<br />
Business Driver<br />
The earth receives more energy from the sun in just one hour than<br />
the world uses in one year.<br />
Without noise. Without pollution.<br />
Without climate damaging CO².<br />
WIRSOL 2009
Explosive Worldwide PV Market Growth<br />
per Region<br />
WIRSOL 2009<br />
Source: EPIA: Global Market Outlook for Pho<strong>to</strong>voltaics until 2013
<strong>Solar</strong> Resource and Market<br />
U.S .: ~342 MW PV in 2008<br />
Area 8,154,157 Square km Germany: ~1500 MW PV in 2008<br />
Area 357,030 Square km<br />
WIRSOL <strong>Wirsol</strong> 2009<br />
<strong>Solar</strong> Resource Availability: NREL, PV Capacity Additions: SEPA
Economic Impact: Development of New Industry<br />
Total Turnover from <strong>Renewable</strong> <strong>Energy</strong> Sources<br />
in Germany, 2007<br />
Total: approx. € 25 billion<br />
Geothermal<br />
energy<br />
EUR 600 m 1)<br />
(2.4 %)<br />
Wind energy<br />
5,700 mill. Euro<br />
(22.8 %)<br />
Hydropower<br />
EUR 1,230 m<br />
(4.9 %)<br />
<strong>Solar</strong> energy<br />
EUR 7,270 m<br />
(29.0 %) 2) Biomass<br />
EUR 10,230 m<br />
(40.9 %)<br />
1)<br />
Large plants an heat pumps<br />
2)<br />
Pho<strong>to</strong>voltaics and solar thermal energy; Version: June 2008; all figures provisional<br />
Source: BMU-Brochure: "Renew able energy sources in figures – national and international development", KI III 1; Version: June 2008; provisional figures<br />
Souce: BMU 2008<br />
WIRSOL 2009
<strong>Solar</strong> is a growing market<br />
Installed capacity and energy supply<br />
from pho<strong>to</strong>voltaic installations in Germany, 1990 - 2007<br />
4,000<br />
4,000<br />
3,500<br />
3,000<br />
Electricity supply [GWh]<br />
Installed capacity [MWp]<br />
3,500<br />
3,000<br />
2,500<br />
2,500<br />
[GWh]<br />
2,000<br />
1,500<br />
2,000<br />
1,500<br />
[MWp]<br />
1,000<br />
1,000<br />
500<br />
0<br />
188<br />
116<br />
1 2 3 6 8 11 16 32 42 64<br />
26<br />
313<br />
557<br />
1,282<br />
2,220<br />
3,500<br />
1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007<br />
500<br />
0<br />
Source: BMU-Brochure: "Renew able energy sources in figures – national and international development", KI III 1; Version: June 2008; provisional figures<br />
Source: BMU 2008<br />
WIRSOL 2009
Jobs in the renewable energy sec<strong>to</strong>r in Germany<br />
Employees in the German renewable energy sec<strong>to</strong>r<br />
2004, 2006 and 2007<br />
Wind energy<br />
63,900<br />
84,300<br />
82,100<br />
Biomass<br />
96,100<br />
95,400<br />
56,800<br />
<strong>Solar</strong> energy<br />
25,100<br />
40,200<br />
50,700<br />
Increase: approx. 55 %<br />
Hydropower<br />
Geothermal energy<br />
9,400<br />
9,400<br />
9,500<br />
4,500<br />
4,200<br />
1,800<br />
160,500<br />
employees<br />
235,600<br />
employees<br />
249,300<br />
employees<br />
2004 2006 2007<br />
Public / Non-profit<br />
Sec<strong>to</strong>r Jobs<br />
nützige Mittel<br />
4,300<br />
4,300<br />
3,400<br />
0 10,000 20,000 30,000 40,000 50,000 60,000 70,000 80,000 90,000 100,000 110,000<br />
Figures for 2006 and 2007 are provesional estimate<br />
Source: BMU Projekt "Kurz- und langfristige Ausw irkungen des Ausbaus der erneuerbaren Energien auf den deutschen Arbeitsmarkt", KI III 1; interim report March 2008<br />
WIRSOL 2009<br />
Source: BMU 2008
Climate Impact: Reducing CO2 Emissions<br />
Total CO 2 avoidance via the use of renewable energy sources<br />
in Germany, 2007<br />
Electricity<br />
79.1<br />
million t<br />
22.5 million t 34.0 million t 20.1 million t<br />
2.4<br />
million t<br />
Heat<br />
20.9<br />
million t<br />
19.5 million t<br />
0.9 million t<br />
0.5 million t<br />
Total: approx.115 million t<br />
from this approx. 57 million t<br />
through the EEG<br />
Fuels<br />
15.0<br />
million t<br />
15.0 million t<br />
0 10 20 30 40 50 60 70 80 90<br />
CO 2 -avoidance [million <strong>to</strong>nnes]<br />
Hydropower Wind energy Biomass Pho<strong>to</strong>voltaics Geothermal energy <strong>Solar</strong> thermal energy Biofuels<br />
Deviations in the <strong>to</strong>tals are due <strong>to</strong> rounding<br />
Source: BMU-Brochure: "Renew able energy sources in figures – national and international development", KI III 1; Version: June 2008; provisional figures<br />
Source: BMU 2008<br />
WIRSOL 2009
How did Germany achieve this?<br />
Main Instrument: <strong>Renewable</strong> <strong>Energy</strong> Act (EEG)<br />
Feed-in Tariff System for the promotion of power<br />
production utilizing RE<br />
• Gives RE priority access <strong>to</strong> the grid<br />
• Requires grid opera<strong>to</strong>rs <strong>to</strong> purchase electricity<br />
from RES<br />
• Sets the price for RE electricity for fixed periods<br />
• Sets no limit <strong>to</strong> amount of RE feeding in<strong>to</strong> the grid<br />
WIRSOL 2009
Development of electricity generation from RE<br />
1990-2007<br />
Source: BMU 2008<br />
WIRSOL 2009
Feed-in Tariffs have made Germany the<br />
world leader in solar power<br />
WIRSOL 2009<br />
Approximately 49% of all solar<br />
power capacity worldwide is<br />
located in Germany
Costs<br />
• Connection <strong>to</strong> the grid: paid by the plant opera<strong>to</strong>r<br />
• Essential grid upgrades: paid by the grid system opera<strong>to</strong>r<br />
• Metering devices: paid by the plant opera<strong>to</strong>r<br />
• RE contribution: paid by consumer (only 3,5% of bill)<br />
• EEG added €2.94 <strong>to</strong> the monthly electricity bill per<br />
household in 2007 (equivalent <strong>to</strong> a Starbucks latte or a<br />
bottle of imported beer!)<br />
WIRSOL 2009
Why have Feed-in Tariffs been so successful?<br />
• 12-20 year contracts create long term planning security<br />
Crucial <strong>to</strong> inves<strong>to</strong>rs<br />
• Gives technology-specific incentives<br />
Crucial for driving new technologies in<strong>to</strong> the market<br />
• Adapts <strong>to</strong> technological development<br />
Fosters innovation<br />
WIRSOL 2009
The U.S. Can Learn From Germany‘s Success<br />
• No Need To Re-invent the Wheel<br />
• We Can Utilize Germany‘s RE Support Model as a Blueprint – Modified <strong>to</strong><br />
Fit US Market Conditions<br />
• The Support Mechanism Must Be Consistent Across the Nation Not Confusing<br />
and Disjointed – Changing State <strong>to</strong> State or by Community<br />
• Challenging Times for our Country – As a People We are Up <strong>to</strong> the Challenge<br />
• We Need Bold and Decisive Action – Need <strong>to</strong> Support RE <strong>to</strong> Allow for R&D<br />
and Economies of Scale <strong>to</strong> be Reached Helping the industry <strong>to</strong> Reach<br />
Grid Parity.<br />
• Time <strong>to</strong> Work Together <strong>to</strong> Provide <strong>Energy</strong> Security and Protect the World‘s<br />
Environment for Future Generations<br />
WIRSOL 2009
WIRSOL SOLAR <strong>AG</strong><br />
Kontakt<br />
Thank you for your attention<br />
WIRSOL SOLAR <strong>AG</strong><br />
Schwetzinger Straße 22-26<br />
68753 Waghäusel<br />
Telefon 07254-9578-0; Fax: -99<br />
www.wirsol.com<br />
WIRSOL 2009