national cheerleaders association and national dance alliance ...

NATIONAL CHEERLEADERS ASSOCIATION AND NATIONAL DANCE ALLIANCE CHAMPIONSHIPS TO BE
TELEVISED ON CBS SPORTS NETWORK
New partnership brings NCA/NDA Championships into millions of homes.
Garland, Texas, February 2012 –National Cheerleaders Association (NCA) and National Dance Alliance
(NDA) are proud to announce that two of their most celebrated Championships will be televised
nationally on CBS Sports Network during the 2012 season. The championships will air at 12:00 Noon, ET
on four consecutive Sundays, beginning with the NCA All Star Championship on April 15, 2012.
The NCA All-­‐Star National Championship is the largest and most prestigious All Star-­‐specific competition
in the country. More than 17,000 athletes from 33 states and 2 countries will compete in the 25th
anniversary of the event in Dallas, Texas, February 25-­‐26, 2012.
"We’re excited that NCA All-­‐Star Nationals is going to be featured on CBS Sports Network,” says Justin
Carrier, Vice President of NCA. “Featuring our top athletes on the national network will help raise
awareness of this All Star community.”
The NCA/NDA Collegiate Cheer & Dance Championship is the largest competition in the country for
college cheer and dance teams. Over 220 teams will compete in the 31 st anniversary of the event in
Daytona Beach, Florida, April 11-­‐15, 2012.
“We’re thrilled to have our National Championship air on a network that features collegiate sports and
is available to millions of viewers,” says NCA/NDA Senior Vice President, Bill Boggs. “The teams that
compete at our Championship are responsible for promoting school spirit in their respective colleges
and universities all year round. We admire the leadership they show in their communities, and we’re
proud to provide a platform that showcases the athleticism and talent of these competitors.”
Air Dates:
NCA All-­‐Star National Championship
Show 1: April 15, 2012 12:00 Noon ET
Show 2: April 22, 2012 12:00 Noon ET
NCA/NDA Collegiate Cheer & Dance Championship
Show 1: April 29, 2012 12:00 Noon ET
Show 2: May 6, 2012 12:00 Noon ET
About Varsity
Varsity, NCA/NDA’s parent company, is the source for all things related to cheerleading and dance team.
With a rich heritage and traditions dating back to 1948, Varsity is an innovative global leader comprised

of the leading spirit brands and organizations including its educational camps, clinics, competitions and
uniforms to teams around the world. Web-­‐based Varsity TV features thousands of cheerleading and
dance team videos and has become a favorite cheer destination for cheerleaders and coaches alike.
Varsity has led the way in cheerleading safety as a supporter of the American Association of
Cheerleading Coaches and Administrators since 1987 and as a camp leader training more than 325,000
cheerleaders per year in cheerleading fundamentals with an emphasis on safety. Based in Memphis,
Tennessee, Varsity employs 5,000 employees nationwide. For more information about Varsity, please
visit http://www.varsity.com.
About NCA/NDA
Founded in 1948 by Lawrence "Herkie" Herkimer, NCA was the first cheerleading company. In 1976, a
distinction between cheer and dance was made within the company and NCA Superstar was born,
eventually changing its name to NDA. NCA/NDA hosts over 75,000 cheerleaders and dancers each year
at their Summer Camps. These Camps prepare cheer and dance teams for the season ahead. NCA/NDA
hosts over 1,500 teams from 45 states at their National Championships. NCA/NDA administers over 40
local, regional and national competitions each year nationwide. For more information on NCA/NDA, visit
http://nca.varsity.com and http://nda.varsity.com.
About CBS Sports Network
CBS Sports Network, the cable channel of CBS Sports, features comprehensive sports programming. The
Network covers more than 300 live games annually, showcasing 30 men’s and women’s sports, in
addition to a variety of studio shows, documentaries and original programs. CBSSN’s live programming is
highlighted by college sports including, teams from the Mountain West, Conference USA, Atlantic 10,
Patriot League, the United States Naval Academy and the United States Military Academy, as well as
Major League Lacrosse and National Lacrosse League. The Network also airs the weekday “Tim Brando
Show” and is the new home of Professional Bull Riders (PBR). On April 3, 2012, the Network premieres
ROME, a new weekday program hosted by Jim Rome that will feature news and opinion on the day’s
hottest sports stories with rants, debates and guest appearances by some of the biggest names in
sports.
CBS Sports Network is available across the country through local cable, video and telco providers on
Verizon FiOS Channel 94 and AT&T U-­‐Verse Channel 643 (1643 in HD) and via satellite on DirecTV
Channel 613 and Dish Network Channel 152. For more information, including a full programming
schedule and how to get CBS Sports Network, go to www.cbssportsnetwork.com.