smallpox eradication - libdoc.who.int - World Health Organization

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450 SMALLPOX AND ITS ERADICATION major had been seen. Only 4 days later, however, another outbreak was found in Bangladesh (see Chapter 16). As the programme progressed, increasing attention was given to contacts with the media (see Plate 10.16), particularly as the need for voluntary contributions became more urgent. Geneva was not so important a news centre as New York, in which there were more correspondents from many more countries. Fortunately, WHO maintained a small liaison office at the United Nations in New York with two public information officers, MS Toan Bush and Mr Peter Ozorio, who were particularly effective in interesting the media in the programme. Among the unique ideas which they fostered were transatlantic press conferences, one in 1974, in which science writers and correspondents in New York and Washington interviewed Henderson in Geneva, and a second, in 1975, in which science writers in London and Dr Nicole Grasset, the adviser on smallpox eradication in the South-East Asia Region, Plate 10.16. A: Lawrence K. Altman (b. 1937), correspondent for the New York Times, had been an epidemiologist with the measles control programme in western Africa in 1964-1965. B: James Magee (b. 1929) was the public information officer with the Smallpox Eradication unit, 1978-1980. C and D: Joan Bush (b. 1928) and Peter Ozorio (b. 1928) served in New York as public information officers attached to the WHO Liaison Office with the United Nations.
10. THE INTENSIFIED PROGRAMME, 1967-1 980 45 1 Plate 10.17. A montage of newspaper articles published in 1978. answered questions from New Delhi, India. 1974, the most critical year for smallpox Especially extensive and helpful press eradication in Asia (see Chapters 15 and 16). coverage was provided twice during the In that year, a large number of corresponprogramme-in 1974 and 1978. The first dents, who had come to India to report on the related to epidemic smallpox in India during detonation for the first time of an Indian
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