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FEATURE
Story & Pix © Traditional Brands
Moving on Up
Take-aways Taking SA by Storm
Success does not come easily, but “Old Fashioned” Fish and Chips and its new umbrella
company, Traditional Brands, have proven that they not only have the best recipes in
their kitchens, but also the recipe for success in the business world.
With a phenomenal growth rate that has seen over 350 stores
opened in a mere five years, “Old Fashioned” Fish and Chips has
positioned itself as the fastest growing franchise in South Africa, with
an incredible success rate of 99% and a return on investment (ROI) of
only 11 months. With clinically clean stores, phenomenal products,
a business plan that clearly supersedes most and a passion for all
things traditional in the kitchen, “Old Fashioned” Fish and Chips has
shown that one can succeed even when economic times are less
than favourable.
Adding to the successful fish and chips brand that South Africans
have come to know and love, Chingos has been introduced as the
next big success story to come from Traditional Brands. Chingos
serves a mouth watering array of rotisserie chicken reminiscent
of mom’s famous Sunday lunches, and remains true to the theme
of serving superior, traditional meals in clean stores that always
have friendly service. Chicken burgers, sandwiches, salads, wraps
and kiddies meals can also be found on the menu, along with a
few of those truly South African favourites: rice, pap and gravy.
Chingos is a brand that caters to families as well as individuals at
competitive prices.
“Old Fashioned” Fish and Chips has spread across all nine
provinces in South Africa, and Chingos is fast following suit. With
another 150 stores set to open this year, and expansion into Africa to
take place in a matter of months, the De Sousa family have set the
standard for all other South African franchises to follow. Traditional
Brands is proving that a strong family ethos and building on what
you know, can bring great rewards, not only for oneself but also for
the over 8,000 people who have found themselves working for the
brand to date.
If you are a motivated self-starter, with a great attitude and sound
business knowledge, then you would be the ideal franchisee to join
Traditional Brands on their path to success. With various RASA
Awards for Excellence, all eyes will be watching these brands as
they continue to make South Africa a tastier place to be.
For more information contact +27 87 940 1105, email
info@traditionalbrands.co.za or visit www.traditionalbrands.co.za. T
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