here - Tamarack CCI
here - Tamarack CCI
here - Tamarack CCI
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Step 5: Gather and Prepare Evidence<br />
Many business leaders will be pleased that your group has carefully thought through the benefits<br />
they will likely enjoy if they participate in a social change initiative. Your case will be much<br />
stronger if you can provide concrete evidence that similar initiatives have worked somew<strong>here</strong><br />
else.<br />
T<strong>here</strong> are several types of evidence you can use to back up your<br />
benefit statements. These include case studies and research<br />
reports. You might refer, for instance, to one of the stories in this<br />
resource, and the benefits the participant companies received.<br />
Or you might share the results of studies such as the 2007<br />
Imagine Canada study which indicated that corporate<br />
involvement in social transformation initiatives improves the<br />
ability to recruit and retain employees. 8 You might also choose<br />
to utilize experiences from your own agency, or from your<br />
colleagues in the non-profit world.<br />
Step 5: What kind of evidence<br />
can you provide to convince the<br />
business sector that they will<br />
experience the benefits you are<br />
proposing?<br />
<br />
List some of the stories and/or research<br />
reports that you will refer to.<br />
Stories <br />
Research reports <br />
Agency experience <br />
Other <br />
Collaborating with Business for Social Transformation<br />
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