Case Study 208- Rythu Ratham Program ... - Efresh India

Case Study
208- Rythu Ratham Program,
Debbadaguda Village, Kandukur Mandal, Ranga Reddy District, A.P.
1) Program Details:
eFresh with financial support from NABARD is assisting 75 Farmers of 5 NABARD Farmers Clubs as a
Cluster Program for Cultivation & Marketing of Vegetables with implementation of Good Agricultural
Practices taken up by Viksit Bharth Foundation .
Program Number APRR0005
Date 19 th January, 2012
Place
Debbadaguda Village, Kandukur Mandal
Ranga Reddy District, Andhra Pradesh
No of Farmers Participated 57
Crops Grown
Vegetable Crops (Brinjal, Tamota, Bhendi, Carrot,
Leafy Vegetables etc..)
2) Program Conducted at the Farmers Meet:
Presentation on Vegetable Crop Cycle & Good Agricultural Practices
Importance of Soil , Vermi Composting & Micro Irrigation - Videos
On site testing of soil / Water brought by the farmers and handing over the test reports at the
farmers meet to some of the farmers.
SPAR Retailer representative explained the requirements for procuring vegetables directly from
farmers
A Team from Coca Cola –India has come to study the Rythu Ratham 208 Program.
Interaction with Farmers
3) Key Findings
• Farmers are not aware of soil testing and water testing and its importance and application of
fertilizers is based on previous experience
• The Cost of transporting vegetables to the city market is a concern area and they are presently
doing it individually.
• 50 Farmers individually from the village are going to city with their produce at midnight 2 A.M to
supply vegetables to the market.
• 6 – 8 tonns of vegetables are supplied to city market every day during crop season.
• There is no collection point / pack houses / cold storage for vegetables in this village.
• Farmers are not wearing the protective gear while spraying the chemicals.
• Farmers are not aware of banned/restricted chemicals and pre harvest practices and they are
presently doing it basing on their traditional knowledge.
• The awareness on self preparation of Vermi Compost / Wash benefiting the reduction in input costs
is not evident.
• Farmers are not maintaining any records for their farming practices.
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4) Outcome of the Program
• Farmers appreciated about the training content and videos.
• Farmers have agreed to form a cluster under NABARD farmers club for implementing the food
safety program as suggested by eFresh.
• Farmers agreed
1. To wear suitable protective clothing to avoid health hazards.
2. To obtain the list of permitted ed chemicals with Pre Harvest Practices from eFresh.
3. To maintain the records as per the Good Agricultural Practices to be given by eFresh.
4. To get their soils tested and use the fertilizers based on the test reports.
5. To Implement Package of Practices as per eFresh guidelines.
• Identified Good potential for developing a cluster of vegetables in Debbadaguda, Manneguda &
Dasarla Palli villages.
• SPAR Retailer in principle agreed to procure the supply from the cluster at the village point, if the
farmers are able to implement Good Agricultural Practices.
• EFresh Recommends to setting up of a small collection point, so that retailers can pickup from a
single point.
• Farmers Profiles were collected as a starting point as an initiative of cluster.
• Next Rythu Ratham program ram will be scheduled in consultation with Mr. Shastri, Head of the Farmers
Clubs.
5) Photo Gallery:
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6) Media:
7) Feedback on eFresh:
Mr. Ramesh C Datta
Director ,Coca Cola University
A small presentation to the Farmers on usage of Mobile
as an information tool to benefit the farmers can be
made during the Rythu Ratham 208
Max Hypermarkets India Pvt Ltd
2nd Floor, (Above SPAR Hypermarkets)
Mo:39/3&44, Bannerghatta Road
BANGALORE 560076 India Phone: +91 80
41811600
www.landmarkgroupme.com
www.spar-international.com
Mr. Ponnu Subramanian
Senior Vice President - Buying, Merchandising (Foods)
& SCM
Thanks for the joint effort. I would assure that we will put
our best food forward for making this collaboration
successful ( Feedback received through email).
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DSK Rao
Director, GISPL
Agribusiness Knowledge Centre,
NAARM Campus, Hyderabad
Cell: 9440051847
Congratulations for launching the Cluster Development Program for Vegetables. It
is a move in the right direction . The enthusiasm of the farmers is encouraging. It is
also observed that the farmers are very forward looking from the perspective of
adaptation of ‘drip irrigation’ and also their observations on use of vermi compost.
It is very essential to formulate a micro level model on interventions that are needed
to develop the cluster.
Besides introducing Good Agricultural Practices, Supply Chain needs to be
strengthened in future ure with technology interventions like Cold Storage and Food
Processing Technologies for increased benefits to Farmers.
Mr. Bharat Reddy V
Category Manager – Buying & Merchandizing – SPAR
Tel: 040 40172525
eFresh Program for Cluster Development of Vegetables is highly beneficial
to SPAR.
Bhoji Reddy
Farmer – Jaitharam Village, Kandukur Mandal
Mobile: 9966006099
Thanked eFresh for coming into their village and explaining them
about good agricultural practices as reducing the fertilizer usage is
need of hour for all the farmers.
7. Farmer Profiles
List of Participated Farmers
S. No. Farmer Name
Extend of Land Held
Crops
Contact No.
1 B.Beerappa
5Ac
Vegetables
9950741698
2 D.Ravi
3 N.Anjaiah
2Ac
9Ac
Vegetables, Paddy
Vegetables
9491489930
9951014824
4 E.Mohan reddy
4Ac
Vegetables
9676763558
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5 D.Jangaiah 4Ac Vegetables 9440591145
6 V.Narsimha 2.5Ac Vegetables 9951150498
7 V.Pandu 5Ac Leafy vegetables 9553233187
8 V.Buchhaiah 2.5Ac Dry land Crops 9603641036
9 D.Govardhan 1.15Ac Dry land Crops 9652245712
10 V.Mallesh 2Ac Vegetables, Leafy 9912136047
vegetables
11 B.Srinu 2Ac Vegetables, Leafy 9440072502
vegetables
12 B.Ram jee 4.20Ac Vegetables, Leafy 9490089326
vegetables
13 D.Narsimha 3Ac Vegetables 9440032743
14 N.Devendher 1.20Ac Vegetables,
9441717742
Capsicum
15 B.Ramalingam 3Ac Tomato 9492990058
16 B.Anjaiah 2Ac Ridge gourd 9948906936
17 B. Srisailam 4Ac French bean 949299058
18 B.Ravi 2Ac Brinjal 9948906936
19 S.Beerappa 4Ac Vegetables 9948829307
20 B.Irayulu 2Ac Leafy vegetables 9948906936
21 V.Shekar 10Ac Tomato 9951903721
22 M.Prabudhas 4Ac Tomato, Cotton 955359336
23 M.J.david 2Ac Tomato, Coccinia 9490704336
24 B.Parvathalu 3Ac Tomato 9666130888
25 K.Venugopalredd 2Ac
Vegetables, Leafy 7386548653
y
vegetables
26 A.Helaiah 4Ac Vegetables 9840507321
27 B.Narsimha 2Ac Ridge gourd 9951741694
28 E.Chinna
2Ac
Vegetables,
9948179735
Kristaiah
Tomato
29 N.Bikshapathi 5Ac Tomato 9490470934
30 D.Anjaiah 1Ac Tomato, Coriander 9848708895
31 A.Ganesh 3Ac Tomato,
9848115684
Coriander,
Coccinia
32 N.Jangireddy 50Ac Tomato 9440426576
33 D.Venkataiah 4Ac Tomato, Coriander 9640247551
• Farmers having mobile numbers are only added in this case study, more than one member
also attended from the same family.
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