Social Media

QUICK WORKSHOP IN
Social Media
PLANNING AND PRODUCTION

QUICK WORKSHOP IN
Social Media
PLANNING AND PRODUCTION
ABOUT
THE WORKSHOP
Students, Working Professionals and
Entrepreneurs who are keen on developing
better Social Media Networking trends can
join this course.
Nowadays the Internet and new technologies
are playing a powerful role in informing,
educating, and connecting people around
the world. Through social media platforms
(such as blogs, wikis, social network sites,
video sharing sites, etc) companies can
spread news and messages quickly and
inexpensively compared to traditional
media. More than using social media for
disseminating information, the power
of social media relies in its principles
of collaboration, sharing, participation,
and empowerment, among others. Social
media has changed how enterprises
communicate with stakeholders; therefore
it is important that companies learn how to
take advantage of this new media, especially
for communication purposes. Social media
network sites seem to provide tremendous
opportunities for organizations to engage
stakeholders in a dialogic communication.
Commencement of program: Any Saturday & Sunday
Duration: 2 + 2 Hours
Fee: Rs. 5000 per student
Certificate: Course Completion Certificate with Grade

SESSION
1
THE COURSE
CONTENT
Advanced Social Media Networking
This workshop will aim to discover the usage of
different social media platforms. A content analysis
performed to the Facebook, Linkedin and Twitter
official profiles.
There are about 65+ Social Media platforms
available to take you forward on your brand building
plans online.
>> Social Media and Web 2.0 and 3.0
>> Web Content Plan (WCP) for better reach
>> Social Media Tools and its uses
>> Enhanced Book Marking (EBM)
>> Measuring the Reach of Initiation (ROI)
>> Understanding the Organic and Paid segments
>> Controlling Trolls effectively
>> Developing Apps for Social Media
>> Feedback logics and analysis

QUICK WORKSHOP IN
Social Media
PLANNING AND PRODUCTION
SESSION
2
Be a Developer
Every Social Media Channel is now looking for
Developers with great ideas. So if you have an idea
you must know how to implement it. Learn the
tricks of being a developer. Every Social Media
Channel provides its own methods to do it.
>> Understand the Facebook Developer Schemes
>> Be a Youtube Channel partner
>> Become Image Bank Photographers
And many more money minting opportunities.
SESSION
3
Content Planning Programme
There is no doubt that Content is the King at Social
Media platform too. And the best way to get it is:
>> Learn to be a good content writer
>> Look for good content and compile it to suite
your requirements
>> Aggregate content
>> Outsourse content creation
>> Crowd-sourse content

SESSION
4
Social Media Optimization (SMO)
Social Media Optimization (SMO) takes you to
Ethical Viral Marketing.
>> Learn Marketing and Strategic Management
>> Online Reputation Management
>> Search Engine Optimization (SEO)
>> Google Analytics
>> Web Statistic Analysis
>> Ethical Hacking
SESSION
5
Podcasting & Internet Radio
Internet radio stations are attracting the youngsters
of the day. They are always wired while they travel.
There is demand for good quality content for
Podcasting and Internet Radio in India and world
over. The government of India has decided to install
more Community Radio Stations this year and there
will be lot of demand for the trained manpower.
>> Learn to develop quality Audio Content
>> Live podcasting and Radio programming
>> Set the style and substance.
>> Connect it your Social Media Channels
>> Syndicate your content

QUICK WORKSHOP IN
Social Media
PLANNING AND PRODUCTION
SESSION
6
E-Branding Techniques
Branding is the major initiative that has
to be taken sensitively while launching a company.
And E-Branding is the in-thing in communication
industry. You will learn to market a business online
like any good agency does.
>> How to create Banner Advertisements
>> Ad Campaign Design and implementation
>> Daily/Weekly Email blasters
>> Interactive Multimedia Ad Campaigns
SESSION
7
How to design a Website, Publish an E-zine
Next five years are going to be Digital Rich years
and every corporate will move their documentation
strategies to digital. It will help them cut cost of
running the business. So it is important to learn the
tricks of the trade.
>> HTML5 essentials to work on website design
>> Deramweaver to design dynamic websites
>> Advanced Photoshop to edit images
>> CorelDraw to work on graphics
>> Flash to work on Animations
>> Video Editing Techniques

SESSION
8
Digital Media Marketing
Understanding the online community strengths will
help you plan better Digital Media Marketing.
>> Use of Google AdSense and AdWords
>> Content Strategy on a profit framework
>> Image Optimization for fast delivery of content
>> Affiliate Marketing techniques
>> Online Reputation Management
>> Adapting to the 4G bandwidth
SESSION
9
Web Event Plans
Events, festivals, workshops and Seminars are now
being conducted online for the benefit of all in an
affordable cost. You will learn the techniques of
hosting successful webcasts!
>> How to set up a successful Google Hangout
>> Spreecasts for huge gathering
>> Usteam.tv helps you develop corporate films
>> Bandwidth Management Plans
>> Multimedia linkages
>> User engagement strategies
>> Feedback logics and analysis

QUICK WORKSHOP IN
Social Media
PLANNING AND PRODUCTION
SESSION
10
Summing up
The workshop will conclude with an interactive
session on Social Media trends and styles. All the
case studies and assignments prepared by the
students during the workshop will be judged
in this session.
Today, in India, Internet is driving many businesses.
Now, no marketer can say their marketing strategy
The Resource Person:
Shajan C Kumar is an expert in Social Media Networking and
Digital Media Design. He has over two decades of experience
from India’s top media houses like The India Today, The
Indian Express, The New Indian Express, HT Media, Deccan
Chronicle, and Dainik Bhaskar. He had won the first Ejourno
& Syntel Fellowship to work on ‘Impact of Internet on Visual
Journalism’. He has taken classes on New Media Design at
several India Media Institutes which includes IIMC, New Delhi.
Computer Systems Required:
Mac’s or PC’s with 8/16 GB Ram.
Software:
Adobe Creative Suite with Photoshop, Illustrator
and InDesign, CorelDraw, Dreamweaver, Flash,
Fireworks and HTML Editing tools.