Social Media

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QUICK WORKSHOP IN Social Media PLANNING AND PRODUCTION ABOUT THE WORKSHOP Students, Working Professionals and Entrepreneurs who are keen on developing better Social Media Networking trends can join this course. Nowadays the Internet and new technologies are playing a powerful role in informing, educating, and connecting people around the world. Through social media platforms (such as blogs, wikis, social network sites, video sharing sites, etc) companies can spread news and messages quickly and inexpensively compared to traditional media. More than using social media for disseminating information, the power of social media relies in its principles of collaboration, sharing, participation, and empowerment, among others. Social media has changed how enterprises communicate with stakeholders; therefore it is important that companies learn how to take advantage of this new media, especially for communication purposes. Social media network sites seem to provide tremendous opportunities for organizations to engage stakeholders in a dialogic communication. Commencement of program: Any Saturday & Sunday Duration: 2 + 2 Hours Fee: Rs. 5000 per student Certificate: Course Completion Certificate with Grade
SESSION 1 THE COURSE CONTENT Advanced Social Media Networking This workshop will aim to discover the usage of different social media platforms. A content analysis performed to the Facebook, Linkedin and Twitter official profiles. There are about 65+ Social Media platforms available to take you forward on your brand building plans online. >> Social Media and Web 2.0 and 3.0 >> Web Content Plan (WCP) for better reach >> Social Media Tools and its uses >> Enhanced Book Marking (EBM) >> Measuring the Reach of Initiation (ROI) >> Understanding the Organic and Paid segments >> Controlling Trolls effectively >> Developing Apps for Social Media >> Feedback logics and analysis
Page 1: QUICK WORKSHOP IN Social Media PLAN
Page 5 and 6: SESSION 4 Social Media Optimization
Page 7 and 8: SESSION 8 Digital Media Marketing U

Social Media

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