11th Annual DIMA Digital Printer Shoot-Out
11th Annual DIMA Digital Printer Shoot-Out
11th Annual DIMA Digital Printer Shoot-Out
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<strong>11th</strong> <strong>Annual</strong> <strong>DIMA</strong> <strong>Digital</strong> <strong>Printer</strong> <strong>Shoot</strong>-<strong>Out</strong><br />
The <strong>Digital</strong> Imaging Marketing Association (<strong>DIMA</strong>) announces the 11 th <strong>Annual</strong> <strong>DIMA</strong> <strong>Digital</strong> <strong>Printer</strong> <strong>Shoot</strong>-<br />
<strong>Out</strong> to be held at PMA 2006, February 26 through March 1, 2006, at the Orange County Convention Center.<br />
A panel of judges will vote on the images prior to PMA 2006, and winners will be announced at a press<br />
conference Sunday, Feb. 26, prior to the opening of PMA 2006.<br />
Judging<br />
Entries will be judged in a controlled lighting environment at the headquarters of GTI Graphic Technology<br />
using D50 light temperature (see http://www.graphiclite.com/ for more information on the lighting systems<br />
being used). The target file contains a GretagMacbeth color checker with known values. These color patches<br />
will be measured and scored appropriately. Qualitative criteria will also be used in judging the prints, based<br />
on neutral gray balance reproduction, saturation, shadow detail and quality, overall tonality and detail,<br />
highlights and specular highlights, flesh tones, hue shift, and text. The target print supplied is to be matched<br />
as closely as possible.<br />
Eligibility<br />
You are eligible to participate in the <strong>DIMA</strong> <strong>Digital</strong> <strong>Printer</strong> <strong>Shoot</strong>-<strong>Out</strong> if your company is an exhibitor at PMA<br />
2006 – OR – is part of an exhibit with another company during the Trade Show.<br />
Awards<br />
Results will be published in Photo Marketing magazine, on the PMA website, and in other association<br />
publications. The company with the winning entry in each category will receive a winner’s plaque, as well as<br />
a sign to place in the booth near the winning equipment at the PMA 2006 Trade Show. A winner logo will<br />
also be given to winning companies for promotional purposes. Winners will be included in the <strong>DIMA</strong> <strong>Shoot</strong>-<br />
<strong>Out</strong> Winners Press Release and will receive special recognition during a press conference announcing the<br />
winners.<br />
The Categories<br />
The 2006 <strong>DIMA</strong> <strong>Digital</strong> <strong>Printer</strong> <strong>Shoot</strong>-<strong>Out</strong> divides printers into seven main categories, which are subject<br />
to change:<br />
1. RA4 <strong>Digital</strong> <strong>Printer</strong>s <strong>Out</strong>put Size* 2. Inkjet <strong>Out</strong>put Size*<br />
50" wide or more 48” x 60” 50" wide of more 48” x 60”<br />
30" to 49" wide 30” x 38” 36" to 49" wide 36” x 45”<br />
13" to 29" wide 16” x 20” 18" to 35" wide 16” x 20”<br />
12” wide or less roll to roll 8” x 10” 9” to 17” wide 12” x 15”<br />
<strong>Digital</strong> Minilab (12” max) 12” x 15” 8.5” wide or less ($200 or more) 8” x 10”<br />
<strong>Digital</strong> Minilab (10” max) 10” x 12” 8.5" wide or less ($100 to $199) 8” x 10”<br />
<strong>Digital</strong> Minilab (8” max) 8” x 10” 8.5" wide or less ($99 or less) 8” x 10”<br />
Industrial High Speed 4” x 6” 4” x 6” 4” x 6” or less 4” x 6”<br />
Inkjet Minilab 8” x 10”
3. Dye Sublimation: <strong>Out</strong>put Size*<br />
8” Roll 8” x 10”<br />
8” x 10” Cut Sheet 8” x 10”<br />
6” Roll 5” x 7”<br />
5” x 7” Cut Sheet 5” x 7”<br />
4” x 6” Cut Sheet 4” x 6”<br />
4. Creative Application<br />
Textile<br />
Paper<br />
Alternative Substrate<br />
B&W<br />
New technology/application<br />
5. Ink<br />
Aqueous (Less than 20" printer) 12” x 15”<br />
Aqueous (20" or larger printer) 24” x 30”<br />
Solvent (20" or larger printer) 24” x 30”<br />
6. RIP<br />
Less than 20" printer 12” x 15”<br />
20" or larger printer 24” x 30”<br />
7. Media<br />
4” x 6” 4” x 6”<br />
8.5" x 11" 8" x 10"<br />
13" x 19" sheet or 13" roll 12" x 15"<br />
24" wide or larger 24" x 30"<br />
Logistics<br />
Participating firms will receive the target file and print on December 5, 2005 – OR – December 12. Vendors<br />
can print the file at their own site, or they can choose a customer/firm using the vendor’s equipment to print<br />
the file. Each company will produce the appropriate size print from the same file and record the relevant<br />
information on the data sheet that will be supplied with the file. The site producing the print will have 5<br />
working days to turn the “job” around, which will be determined by pick up and delivery times recorded by a<br />
courier service. The print(s) and the data sheet will need to be delivered by the site producing the print to<br />
PMA Headquarters in Jackson, Mich. From there, the prints will be judged and delivered to Orlando, Fla.,<br />
where they will be displayed.<br />
To receive the target file and target print, e-mail Stephanie Beauchamp (sbeauchamp@pmai.org) and<br />
indicate on which date you would prefer to receive the file. We will also need to know the exact shipping<br />
address of the location producing the entries. You may enter only the category in which the printer is<br />
appropriate (for instance, a 36” inkjet printer may only enter the 36” to 49” inkjet printer category). <strong>DIMA</strong> will<br />
confirm your intent to participate in the <strong>DIMA</strong> <strong>Digital</strong> <strong>Printer</strong> <strong>Shoot</strong>-<strong>Out</strong> and will send the target file, target<br />
print, and data sheets to you or to the site producing the output on the appropriate date.<br />
We look forward to your company being part of the 2006 <strong>DIMA</strong> <strong>Digital</strong> <strong>Printer</strong> <strong>Shoot</strong>-<strong>Out</strong>. If your company is<br />
not already exhibiting at PMA 2006, but you would like to participate in the contest, please call our Trade<br />
Exhibits Department at (800) 762-9287. Remember, you must be exhibiting at PMA 2006 to participate<br />
in the 2006 <strong>DIMA</strong> <strong>Digital</strong> <strong>Printer</strong> <strong>Shoot</strong>-<strong>Out</strong>.