For Immediate Release: Molly Cangemi Jodie ... - Ulusaba - Virgin

For Immediate Release:
Molly Cangemi
Jodie Dalmeda
Virgin Limited Edition
Virgin Unite
+44 (0)208 600 0469 +44 (0)203 126 3967
Molly.cangemi@virginlimitededition.com Jodie.dalmeda@virginunite.co.uk
Hollywood Star Christian Slater returns to Ulusaba Private Game Reserve
to see the new classroom at the nearby Jeremiah Crèche
London, England, 16 April 2009 –
As part of his ongoing support of Virgin Unite, the not for profit foundation of the
Virgin Group, actor Christian Slater is set to return to Ulusaba, Sir Richard
Branson’s private game reserve in South Africa, 16 April, 2009 to visit a new
classroom built at the Jeremiah Crèche, which he, Branson and guests of Ulusaba
and Leopard Hill’s Lodge jointly funded. The crèche is supported by Pride ‘n
Purpose, the charity arm of Ulusaba, and will benefit over 60 disadvantaged
children living in the communities adjacent to the reserve.
In 2007 Christian and his son travelled to Ulusaba where they tracked the ‘Big
Five’, relaxed in the peaceful surroundings and set out to learn more about the
nearby communities. He was deeply moved and touched by Pride 'n Purpose and
their commitment to the local community after encountering the daily lives of the
Shangaan people firsthand. Subsequently, Christian donated his home video of
their safari experience, enabling Ulusaba to produce a charity DVD “Our Safari
Diary” to raise money for Pride n’ Purpose.
“Watching this classroom come to life after years of planning is truly gratifying,”
said Slater. “Access to education is essential to improving the lives of
disadvantaged children and I am thrilled to see what has been achieved in the
community in just the past two years. This speaks volumes about the dedication
and the heart of Ulusaba’s staff and Virgin Unite.”
Ulusaba can organise two types of Community Tours for their guests. A tour of
the Justicia Village which focuses on the rich culture of South Africa and the
second is a ‘Day in the Life’ village tour, which looks into some of the charitable
projects and schemes Ulusaba actively promotes. These can be tailored according
to the guest’s interests.
No stranger to worldwide acclaim, Ulusaba was awarded the prestigious Best of
the Best Award in the category of Most Socially Responsible (hotel) by
Leading luxury travel network Virtuoso. The Hotel Award recognises a hotel
dedicated to making a difference through innovative local or global programs that
make the world a better place to live. Ulusaba was awarded this accolade in
recognition of the work undertaken by its charitable arm, Pride ‘n Purpose and
the innovative way in which Ulusaba guests can get involved with the local
community and make a difference.

Pride 'n Purpose is committed to helping disadvantaged communities living
adjacent to the reserve. The work is achieved both through the provision of basic
needs, such as access to food, water and health services, and by empowering
communities through sustainable development initiatives.
Ulusaba Private Game Reserve is a member of Virgin Limited Edition, a luxury
portfolio of unique retreats around the world.
-Ends-
www.ulusaba.virgin.com/en/ulusaba/pride_n_purpose
www.virginlimitededition.com/en/vle
www.virginunite.com
Notes to Editors:
Virgin Limited Edition is a collection of unique retreats chosen for their stunning
locations, magnificent surroundings and offering a sense of fun, style, luxury and
exceptional personal service. The group includes Necker Island in the Caribbean’s
British Virgin Islands, Ulusaba Private Game Reserve in South Africa, Sa Terra
Rotja in Mallorca; The Roof Gardens and Babylon Restaurant in London; Kasbah
Tamadot in Morocco and The Lodge in Verbier.
The charity DVD can be purchased from Virgin Limited Edition's UK Head Office by
calling + 44 (0) 208 600 0430 or via email enquiries@virginlimitededition.com.
Payment can be made by cash, card or cheque payable to: "Christian Slater "Our
Safari Diary" charity DVD".
Virgin Unite
Virgin Unite is the not-for profit foundation of the Virgin Group. They work with
great grassroots partners around the world to develop new approaches to tough
social and environmental issues. By mobilising Virgin’s entrepreneurial energy
and global resources they are helping to revolutionise the way that the business
and social sectors work together to drive long-term social and environmental
change where it’s needed most.
Virgin Unite is fully funded and supported by the Virgin Group, ensuring that
100% of all funds go directly to the frontline to make real change happen.