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Comment Feature<br />

Virtue of necessity<br />

unquote<br />

By Greg Gille<br />

Tighter regulatory framework, indepth<br />

reporting requirements from<br />

investors, elaborate transaction<br />

structures; As a mature industry,<br />

private equity now has to play to<br />

an increasingly complex set of rules<br />

when it comes to reporting. For<br />

many GPs, fund administration<br />

services have <strong>the</strong>refore gone from a<br />

luxury to necessity.<br />

Although <strong>the</strong> private equity industry<br />

has worked overtime to get itself out<br />

of <strong>the</strong> post-Lehman quagmire and on<br />

<strong>the</strong> road to recovery, <strong>the</strong> collective<br />

mood remains somewhat austere: Less<br />

commitments; Smaller funds; Less<br />

deals; Less carry.<br />

By contrast, fund administrators seem<br />

to be working around <strong>the</strong> clock, picking<br />

up new clients and growing year-onyear.<br />

Executive director at JPMorgan<br />

Real Estate and Private Equity Huw<br />

Jones happily notes: “We increased our<br />

number of clients in Europe by 50% and<br />

<strong>the</strong> business is growing in revenue terms<br />

by 20% globally.”<br />

Independent provider Ipes is also keeping<br />

busy, says its commercial director, Justin<br />

Partington: “In terms of new clients,<br />

we’ve had 11 mandates over <strong>the</strong> past<br />

12 months. We’ve also seen existing<br />

clients continue to raise new funds, even<br />

though it takes longer for <strong>the</strong>m to do so<br />

as <strong>the</strong>y spend 15 months on <strong>the</strong> road on<br />

average. Overall, we are seeing steady<br />

growth at around 10% per year.”<br />

It is now believed that between a<br />

quarter and a third of European GPs<br />

are using <strong>the</strong> services of external fund<br />

admin providers, up from around 10%<br />

in 2008. Fur<strong>the</strong>rmore, this figure is set to increase in light of<br />

<strong>the</strong> current PE industry landscape.<br />

Driving demand<br />

Indeed, several key factors are driving demand for external<br />

administration services – none of <strong>the</strong>m new, but all reaching a<br />

point where <strong>the</strong> “do it yourself” attitude still prevalent in some<br />

GPs’ modus operandi is clearly showing its limits. Regulation<br />

is unsurprisingly top of <strong>the</strong> list – and while recent efforts like<br />

<strong>the</strong> AIFM Directive were greeted as harsh punishment by<br />

fund managers, <strong>the</strong>y appear to be a blessing in disguise for<br />

administrators. “Regulation is a massive opportunity,” notes<br />

Augentius managing partner David Bailey. “The AIFMD allows<br />

firms such as Augentius to act as depositaries, and PE houses will<br />

have to appoint one whe<strong>the</strong>r <strong>the</strong>y like it or not – which should<br />

<strong>the</strong>refore translate to new relationships for us.”<br />

Besides <strong>the</strong> appointment of a depository for <strong>the</strong>ir funds, GPs<br />

can also see that complying with <strong>the</strong> upcoming AIFMD will<br />

entail stricter disclosure and reporting requirements. The<br />

expertise, resources and time required to do so make external<br />

administrators an appealing proposition. But <strong>the</strong> AIFMD has yet<br />

to take effect, and it is but one of <strong>the</strong> complex regulation efforts<br />

likely to impact managers going forward – which means that<br />

most administrators aim to provide thought leadership as well as<br />

practical help. Says Partington: “Regulation is driving demand<br />

for admin services, but people are also looking for support. Our<br />

clients not only want us to fill out <strong>the</strong> forms, <strong>the</strong>y want us to<br />

help <strong>the</strong>m understand what <strong>the</strong>y need to do in practical terms<br />

– <strong>the</strong>y don’t have time to read 2,400 pages on a specific aspect<br />

of upcoming regulation. We are spending a lot more time on<br />

technical briefings and seminars.”<br />

Managers not only have to cope with increased scrutiny from<br />

<strong>the</strong> regulator, but also from <strong>the</strong>ir own investors. Burnt by bad<br />

experiences following <strong>the</strong> boom years and under regulatory<br />

pressure <strong>the</strong>mselves, LPs are increasingly thorough when<br />

it comes to assessing <strong>the</strong> performance of <strong>the</strong> funds <strong>the</strong>y are<br />

invested in. With a significant number of <strong>the</strong>m looking to reduce<br />

<strong>the</strong>ir allocation to private equity and <strong>the</strong>refore concentrating on<br />

top managers, failure to meet those requirements is simply not<br />

an option for GPs. “If you look at o<strong>the</strong>r asset classes, it is very<br />

rare for fund managers to maintain <strong>the</strong>ir own back-offices, both<br />

from a cost point of view and also from an investor point of view.<br />

2 unquote” FUND ADMINISTRATION <strong>2011</strong>

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