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THE OXFORD
SCHOOL OF HOSPITALITY
MANAGEMENT
The 6th International Conference
on Services Management
Managing
services
across
continents
23 - 25 June 2013
Cyprus

THE 6TH INTERNATIONAL CONFERENCE
ON SERVICES MANAGEMENT
Managing Services Across Continents 23 - 25 June 2013, Cyprus
Co-organised by Oxford Brookes University (UK), the Institute for International Management and Technology (India),
Virginia Tech University (USA) and the Institute for Tourism Studies (Macau, China), this conference will address cultural and
socio-economic complexities of the growth of service organisations and tourism destinations and their responsibilities to different
stakeholder groups.
This conference will be a forum for sharing knowledge about the practices of organisations in dynamic economies of different
continents including Asia, Middle East and Africa, America, Australia and Europe. It will incorporate both conceptual and
empirical research papers that link knowledge to different country and service industry contexts including tourism and hospitality,
retailing, financial services and banking, education, and healthcare and professional services.
We hope you will participate in stimulating and thought-provoking sessions, enjoy the lively social events and develop research
networks during the conference.
We look forward to welcoming you in Cyprus, an island embraced by the sun and steeped in culture.
CONFERENCE CHAIR
CO-CHAIR
CO-CHAIR
CO-CHAIR
Prof Levent Altinay,
Oxford Brookes University
Prof Vinnie Jauhari,
IIMT
Prof Fanny Vong,
The Institute for Tourism
Studies
Prof Muzaffer Uysal,
Virginia Tech University
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CONFERENCE THEMES
The conference will be exploring the overall theme of ‘Managing Services’ and will focus on the
following research areas and the sub-themes:
BUSINESS DEVELOPMENT
TRACK CHAIR
Dr Maureen Brookes
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Internationalisation
Entrepreneurship and innovation
Leadership
Co-creation of services
Tourism policy, planning and development
Factors influencing demand for tourism
International human resource management (selection and recruitment, training,
motivation, commitment, employee satisfaction)
Market entry modes and market selection strategies
International networks, partnerships and strategic alliances
Internationalisation strategies of service firms
The role of organisational learning/knowledge transfer in the internationalisation
process
International financial management (e.g reporting, performance measurement).
Globalisation and its impact on service sectors and/or firms
The role of headquarters and subsidiaries in the process of internationalisation
Cross-cultural marketing
ETHICS AND CORPORATE SOCIAL RESPONSIBILITY
TRACK CHAIR
Dr Juliette Koning
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Sustainable tourism development
Economic, cultural and social aspects of tourism
Responsible business
Consumers and tourists attitudes towards climate change
Climate change and tourism destinations
Social entrepreneurship
Risk assessment and crisis management strategies of organisations/destinations
Financial management and corporate social responsibility
Stakeholder management and corporate social responsibility
Marketing and corporate social responsibility
Ethics and marketing
Ethics and human resource management
Ecology and environmental management
Food and tourism
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SERVICES MARKETING AND SERVICES BRANDING
TRACK CHAIR
Prof Yuksel Ekinci
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Benchmarking strategies for services brands
Brand development, internal branding, corporate branding
Brand equity, global brand equity,
Brand image, symbolic consumption of brands, brand attachment
Brand loyalty
Brand personality, destination personality
Building brand campaigns in the services industry
Challenges for marketing service brands
Co-branding in the service industry
Customer satisfaction with service brands
Emotions and service brands
Managing global and national service brands
Online brands
Place branding
Pricing strategies for service brands
Public service brands
Quality of life, tourist consumption experience and tourist motivation
Safety and security of tourists
Tourist purchase decisions
Use of technology, social media, electronic word-of-mouth in the service industry
TEACHING AND LEARNING AND METHODOLOGY
TRACK CHAIR
Dr David Bowen
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Assessment
Curriculum development
Feedback to the students
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Qualitative data analysis
Quantitative data analysis
Student centred learning
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Use of IT in teaching and learning
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Career planning and development
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Different research strategies and approaches
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Data collection techniques and their application
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Research access
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Sampling
POSTGRADUATE STUDENT PAPERS
TRACK CHAIR
Prof Mark Saunders
This track is designed to enable postgraduate researchers to present their work
whilst it is at a development stage. The track will include a timetabled open form
‘question, answer and feedback’ workshop session with the co-author of the world’s
best-selling research methods textbook, Research Methods for Business Students.
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IMPORTANT DATES
Submission of abstracts (400-500 words, plus references): 14 JANUARY 2013
Outcome of the review process: 18 FEBRUARY 2013
Authors of accepted abstracts will be informed about the submission guidelines for the full and work in progress papers.
Submission of the final papers: (full and work in progress papers): 8 APRIL 2013
Please submit abstracts by email to Prof Levent Altinay at laltinay@brookes.ac.uk
Opportunities
for publication
in prestigious
journals:
The selected full papers will be considered for publication in the following journals:
■ Journal of Services Marketing
■ Service Industries Journal
■ Management Decision
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Journal of Service Management
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Service Business: An International Journal
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Tourism Analysis
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Current Issues in Tourism
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Journal of Hospitality Marketing and Management
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International Journal of Contemporary Hospitality Management
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International Entrepreneurship and Management Journal
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Journal of Bank Marketing
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Journal of Services Research
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Anatolia: An International Journal of Tourism and
Hospitality Research
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Worldwide Hospitality and Tourism Themes (WHATT)
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The Online Journal of Educational Technology (TOJET)

CONFERENCE DETAILS
CONFERENCE FEE
Conference registration fee for individual delegates: £220
Conference registration fee for corporate attendees: £250
DISCOUNTED RATES - register by 1 April 2013
Early bird rate: £200
Local delegates (Turkish Cypriots and Greek Cypriots): £180
Graduate students: £180
CONFERENCE VENUE
The conference is at the Acapulco Holiday Resort, Cyprus. For details please visit: http://www.acapulco-cyprus.com
HOTEL ACCOMMODATION ON AN ALL-INCLUSIVE SPECIAL CONFERENCE RATE:
Open buffet breakfast, lunch, dinner and all alcoholic and non-alcoholic drinks taken during meals.
Single room: 115 Euros per room per night
Double/Twin room: 150 Euros per room per night based on two people sharing
CONFERENCE REGISTRATION
To register for this conference please visit the conference website: www.jsr-iimt.in/sconf2013
NPD NOV12 4299