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FRANCHISING IN CHINA 特许经营在中国 - Licensing Executives ...

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简 介 - Introduction – 基 本 状 况 Basic Advice<br />

• China has IP laws that meet international standards<br />

• Chinese courts do enforce IP rights, and particularly IP<br />

rights held by foreign parties<br />

• The PRC does have a “wild west” economy<br />

• To a large extent the threat to IP from counterfeiters can<br />

be costed and managed<br />

3

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