West Yellowstone Chamber/CVB Marketing Plan - Montana Office of ...

28 West Yellowstone Chamber FY14 Marketing Plan
existing followers, promote on our existing web pages and other social media accounts, and
use to alert media and local business partners.
Coordination with Yellowstone Park, the USFS, Yellowstone concessionaires, and other
partners to have an effective communication channel for all Yellowstone guests.
Create and distribute notices to local and area businesses to better assist with their guests.
Distribute appropriate information to key tourism contacts including MTOT, Wyoming Travel,
Idaho Tourism, Yellowstone Country, other appropriate countries, appropriate Chambers and
CVB‘s including organizations in neighboring states of Idaho and Wyoming, and the Salt Lake
Utah area.
Coordination with media including radio and television, news services. Coordination of radio
Public Service Announcements if needed (PSA‘s).
Objectives
Include the objectives from the narrative portion of your marketing plan that support this project.
0.25% increase in recreational visitors using the west entrance to Yellowstone Park over a 5-
year rolling average of west entrance visitation (January 2013 through December 2013) as
reported by the National Park Service.
private sector and public agency participation in at least two projects during FY14.
Refer to the portions of your marketing plan, which support this project.
Attract visitors to West Yellowstone by communicating an image that is consistent with our
long-term vision of West Yellowstone as a vacation destination.
Continue to expand our marketing potential by participating in partnerships with other tourism
organizations and public agencies.
How does this project support the Strategic Plan?
We support Montana's 2013-2017 Tourism and Recreation Strategic Plan.
Detail pages attached
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