West Yellowstone Chamber/CVB Marketing Plan - Montana Office of ...
West Yellowstone Chamber/CVB Marketing Plan - Montana Office of ...
West Yellowstone Chamber/CVB Marketing Plan - Montana Office of ...
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54 <strong>West</strong> <strong>Yellowstone</strong> <strong>Chamber</strong> FY14 <strong>Marketing</strong> <strong>Plan</strong><br />
<br />
<br />
2% gain (July 2013 - June 2014) over the prior year (July 2012 - June 2013) for four website<br />
metrics: amount <strong>of</strong> visits, amount <strong>of</strong> page views, an increase in the average number <strong>of</strong> pages<br />
viewed, and an increase in average time on the website.<br />
4% increase in social media followers (July 2013 - June 2014) over the prior year (July<br />
2012 - June 2013).<br />
Refer to the portions <strong>of</strong> your marketing plan, which support this project.<br />
<br />
<br />
Attract visitors to <strong>West</strong> <strong>Yellowstone</strong> by communicating an image that is consistent with our<br />
long-term vision <strong>of</strong> <strong>West</strong> <strong>Yellowstone</strong> as a vacation destination.<br />
Continue to target our market as precisely as possible, assuring that our limited<br />
funding is spent to reach an audience that not only requests travel information, but<br />
also arrives in <strong>West</strong> <strong>Yellowstone</strong> and spends significant dollars during the visit.<br />
HOW DOES THIS PROJECT SUPPORT THE STRATEGIC PLAN?<br />
We support <strong>Montana</strong>'s 2013-2017 Tourism and Recreation Strategic <strong>Plan</strong>.<br />
Detail will be submitted with final project application
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