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<strong>EMA</strong>Business<br />

2011 Cup event more than rugby<br />

Business benefits from Rugby World<br />

Cup 2011 will be much greater than<br />

just hosting key contacts at world<br />

class rugby games.<br />

The legacy from improving our<br />

sports and other infrastructure,<br />

accelerated road and other projects<br />

such as development of the Auckland<br />

waterfront, investor<br />

interest and boosted<br />

sectors such as tourism<br />

and marine, will result<br />

in big benefits for all<br />

New Zealanders.<br />

As a consequence<br />

New Zealand will<br />

earn the ability to<br />

promote itself as a<br />

destination for world<br />

events.<br />

These were key<br />

messages delivered to<br />

an audience of <strong>EMA</strong><br />

Northern members<br />

last month by Martin<br />

Snedden, chief<br />

executive of tournament<br />

organiser Rugby New<br />

Zealand 2011 Ltd, and Clyde Rogers,<br />

group manager of AucklandPlus.<br />

Workshops and toolkits will be<br />

made available by mid next year<br />

for all business (the Business Ready<br />

programme) along with a Visitor<br />

Ready programme to help target<br />

on estimated 60,000 international<br />

tourists, 2000 international media<br />

and 2500 international VIPs expected<br />

here for the six-week tournament<br />

(September 9, 2011 to Labour<br />

Weekend, October 24).<br />

World television broadcasts could<br />

reach four billion.<br />

RWC games will be hosted at<br />

Martin Snedden, chief executive of Rugby New Zealand 2011 Ltd<br />

13 locations around New Zealand<br />

with festivals aimed at all and sundry,<br />

to attract and entertain domestic<br />

and international tourists between<br />

matches.<br />

For email updates of business<br />

opportunities right now you can<br />

register on www.auckland2011.<br />

com/business.<br />

You are invited to draw<br />

up a business plan to identify<br />

opportunities talk about previous<br />

major events such as the America’s<br />

Cup and Lions’ rugby tours, and<br />

consider how you can cluster<br />

with others (if necessary) to gain<br />

tournament-related contracts.<br />

You can:<br />

n Supply goods and services,<br />

n Supply teams, sponsors, etc,<br />

n Offer sponsorship,<br />

n Tap in to the visitor market,<br />

n Contribute to infrastructure<br />

development,<br />

n Apply for subcontracts and<br />

form clusters,<br />

n Find opportunities specific<br />

to Maori/Pacific Island<br />

businesses.<br />

Your Guide to Business<br />

Opportunities around Rugby<br />

World Cup 2011 is at www.<br />

auckland2011.com/business.<br />

Register for free on the nationwide<br />

tender site www.tenderlink.com/<br />

businessopportunities2011 as well as for<br />

central and local government tenders,<br />

licence holder and sub-contractor<br />

requirements. Tickets go on sale early<br />

next year.<br />

E MArket<br />

B2B trading online for sales innovation, and<br />

to streamline your procurement process<br />

Supply your business clients from the comfort of your swivel chair<br />

BUYERS:<br />

n Your own e-commerce system set up ready to<br />

manager<br />

n Simple-to-use. No charge to buyers<br />

n Collaborate with other buyers to get bigger<br />

volume discounts<br />

SELLERS:<br />

n Sell business to business for small fee - no charge<br />

until your first sale<br />

n Load and update your own catalogue<br />

n Full control of your own online store<br />

n Full audit trail for procurement<br />

Not an <strong>EMA</strong> member?<br />

Call 0800 800 362<br />

Go to www.ema.co.nz to sign up to<br />

E MArket and for more details<br />

Our Vision. Your Success<br />

PAGE 5

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