Download the Queenstown Training Presentation

Who are we?
Destination Queenstown (DQ) is the regional tourism organisation responsible for the marketing of Queenstown as the
Southern Hemisphere’s premier four season lake and alpine resort.
DQ works with local businesses, including tourism operators, the hospitality industry, accommodation providers, retailers
and service sectors to promote the region as the Southern Hemisphere’s premier, four season holiday destination.
On an international level, DQ works closely with Tourism New Zealand and within long haul markets promotes the wider
Southern Lakes region alongside neighbours Destination Fiordland and Lake Wanaka Tourism.
What we do:
DQ undertakes a variety of strategies to consistently market and promote the region within the bounds of the host
community aspirations. These include:
Familiarisation and Site Inspections
Helping accredited industry and media personnel visit the region.
Sales Visits
Meeting the travel trade either at your place or ours.
Queenstown Convention Bureau (QCB)
Offers impartial advice and facilitation of conferencing in this region.
Website: www.queenstown-nz.co.nz

Where is is Queenstown?

How to get to Queenstown..
Queenstown is located in the South West of New Zealand on the 45th parallel. This beautiful town is nestled
on the shores of Lake Wakatipu below the Remarkables mountain range.
Getting Here
Getting here is easy as the region is well served by major airlines.
Air New Zealand and QANTAS fly direct from Sydney year round. Over the winter this service encompasses
Brisbane and Melbourne. Pacific Blue also fly direct from Sydney and Brisbane.
Domestically there are several connections provided by Air New Zealand, Jet Star and Pacific Blue from New
Zealand's main centre's; Auckland, Wellington and Christchurch
Access by road is a wonderful scenic option - self drive or catch a scenic coach tour.

Queenstown Map

History
Maori from 1600’s
No Maori settlement (unlike most of NZ)
Southern Tribes summer base
In transit to the West Coast for ‘Pounamu’
(jade/greenstone)
Hunting Moa and gathering in summer
Maori legend of the lake
Lake Wakatipu
‘waka-tipua-wai-maori’
‘the hollow of the sleeping giant’
European history
Settled 1860
William Rees to farm here
Gold discovered 1862
Arrow river (Arrowtown)
Shotover river
1000’s joined the rush
Lasted to early 1900’s
First named ‘Canvastown’
Queenstown
‘Fit for a queen’ 1863
Returned to farming
Through the Wakatipu valley

Queenstown
Queenstown

Arrowtown
Arrowtown

Glenorchy
Glenorchy

Four Seasons
Four seasons

Landscapes
Landscape

Adventure
Adventure

Snow Sports
Snow Sports

Food & Wine
Wine & Food

Relaxation & Rejuvenation
Relaxation &
Rejuvenation

How can we assist you?
Destination Queenstown has a dedicated trade team who can assist you with the following:
•Destination Training
•New Product Suggestions & Information
•Familiarisation Planning & Hosting
•Itinerary Suggestions
•Brochure Suggestions
•Queenstown Images
•Collateral- Queenstown Travel Trade Directory & Consumer Brochure
For more information contact:
Ben Chapman
Trade Market Manager
Email: benc@queenstownnz.co.nz Phone: +64 3 4410708
www.queenstown-nz.co.nz

Trade Support- www.queenstown-nz.co.nz

Trade Support: Trade Remarks
E-Newsletter distributed quarterly
containing useful information including:
•New Product
•Product Updates
•Airline Information

Marketing collateral- Travel Trade Directory

Marketing collateral- Consumer Brochure

Marketing collateral- Online Image Gallery