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Fourth Quarter 2012 - Oak Ridge Chamber of Commerce

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Recruitment, Retention, Expansion...Oh My!<br />

It’s hard to<br />

believe that<br />

the <strong>Oak</strong> <strong>Ridge</strong><br />

Economic<br />

Partnership was<br />

founded more than 10 years ago. The<br />

Partnership’s mission remains simple and<br />

focused; to recruit, retain & expand <strong>of</strong>fice<br />

& industrial business to <strong>Oak</strong> <strong>Ridge</strong>.<br />

During these slower economic times, it is<br />

more critical than ever to be proactive in<br />

keeping <strong>Oak</strong> <strong>Ridge</strong> on the radar screen <strong>of</strong><br />

potential companies and site consultants<br />

looking for new locations or expansions.<br />

In <strong>2012</strong>, the staff at the Economic<br />

Partnership has been laser focused on<br />

the following objectives to ensure we are<br />

ready for when the economy turns around.<br />

Diversify the <strong>Oak</strong> <strong>Ridge</strong> Economy—<br />

Recruit new business in the following<br />

target industries:<br />

•<br />

Nuclear Supply Chain (leveraging<br />

UPF, SMR)<br />

•<br />

Carbon Fiber & Composites<br />

(leveraging CFTF)<br />

• Instruments & Devices<br />

• Advanced Manufacturing<br />

• Shared Services/ Corporate Office<br />

Ensure suitable <strong>Oak</strong> <strong>Ridge</strong> property<br />

inventory is shovel ready—OREP is<br />

working to facilitate the following<br />

actions:<br />

•<br />

•<br />

•<br />

•<br />

Increase electrical power capacity at<br />

Horizon Center<br />

Marshal resources to construct<br />

another large spec building in<br />

conjunction with the IDB<br />

Accelerate DOE property transfer<br />

timelines at Heritage Center<br />

Participate in certified site programs<br />

by Tennessee ECD & TVA<br />

Retain & expand existing <strong>Oak</strong> <strong>Ridge</strong><br />

businesses — Much more cost effective to<br />

grow existing business than to recruit new<br />

business:<br />

•<br />

•<br />

•<br />

Visit & survey 50+ existing<br />

companies<br />

Connect existing businesses with<br />

resources available at ORNL,<br />

Y-12, UT, ECD, TVA, RSCC,<br />

TSBDC & Export Services to<br />

foster growth & expansion<br />

Ensure existing businesses<br />

realize OREP is their advocate<br />

for any issue<br />

Sell, market & promote <strong>Oak</strong> <strong>Ridge</strong><br />

as a preferred business location:<br />

•<br />

•<br />

Maintain award winning website<br />

www.oakridgetn.org<br />

Maintain Facebook & LinkedIn<br />

presence for maximum visibility<br />

Creating better business goals in 2013<br />

“Your Success is Our Business”<br />

If you have<br />

registered in the<br />

CCR (Central<br />

Many small<br />

business owners<br />

use the New<br />

Year as a time<br />

to take a look at the state <strong>of</strong> their business<br />

and list goals they want to accomplish<br />

over the next 12 months.<br />

Having clear, defined goals is a great way<br />

to keep moving your business forward<br />

and ensure you’re on the path to success.<br />

However, sometimes it’s difficult to create<br />

solid goals for your business, and it can be<br />

even harder to actually attain them. Below<br />

are some tips for creating better business<br />

goals in 2013. You owe it to your business<br />

to do it right.<br />

•<br />

Evaluate your business. How did <strong>2012</strong><br />

look like?<br />

• Set goals that excite you.<br />

• Make the goals specific and attainable.<br />

• Create milestone goals.<br />

• Create a plan for how you’ll get there.<br />

It goes without saying that creating clear<br />

business goals is an important step in<br />

consistently moving your business<br />

forward and growing your brand.<br />

However, not all goals are created<br />

equal. The best goals are the ones that<br />

are specific, plotted and allow you to<br />

control the final outcome.<br />

For information, please contact<br />

the TSBDC at 865-483-2668 or e-<br />

mail jbangs@tsbdc.org (located at<br />

the <strong>Chamber</strong> <strong>of</strong> <strong>Commerce</strong> in <strong>Oak</strong><br />

<strong>Ridge</strong>).<br />

The TSBDC <strong>of</strong>fers free, confidential<br />

counseling by appointment. Our<br />

counselors can assist with a range<br />

<strong>of</strong> needs to facilitate in<br />

the growth, success, and<br />

<br />

development <strong>of</strong> your small<br />

business.

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